Marketing Mock Interview
Practice 32 Marketing interview questions covering brand strategy, campaign metrics, and consumer insights.
Question 11 of 32
Who are our competitors? What products do they have that compete with ours?
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Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
Researching the company before your interview is a crucial step. Discussing best selling products, company growth, news or public accolades, as well as competitors, are all excellent places for you to start your research. Make a pros and cons list of competitor products and be prepared to discuss areas where you think competition may be the most fierce.
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"From my research, I believe that your biggest competitor is Company XYZ, primarily because they have been around for many years and their reputation for delivering quality products is strong. They have similar products, such as Product A and Product B. I have used products from Company XYZ and believe that your company's product is easier to use. The price point is more accessible for the average consumer, and I have found your customer service much better."
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"Before coming here today, I was sure to research your competitors thoroughly. What I understand is that your more significant competitor is Company XYZ and their Product A. I know that their social media-based reviews are not nearly as strong, and you have a much more engaged following on Instagram and TikTok."
Rachelle Enns is an interview coach and job search expert. She works with candidates to perform their best in employment, medical, and post-secondary admission interviews.
"While preparing for today's interview I performed a robust analysis of this company's competitive landscape and your best selling products. I have turned this into a spreadsheet for your review if you would like to review my findings and related suggestions. Overall, I found that this company wins in multiple categories over Company XYZ, which I believe to be your most significant competitor."
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