"After weeks of working on a new ad campaign for our agency, the launch was a total flop. Our marketing team is a very creative group, but sometimes this means that research does not get the attention it deserves, as everyone wants to jump in and start creating. The campaign would have been more successful had we devoted more time to learning about the consumer we were attempting to attract. I learned from this experience that we needed to lay down the stronger groundwork, despite our excitement to get up and go. We could have even hired an outside research team or conducted some simple surveys before we began. The great news is that from this experience, I made connections with a few strong marketing researchers, and I uncovered marketing research tools that are highly useful for future projects."
