"The greatest metrics I have seen recently was on a makeup brush campaign that we did for a company targeting Instagram users. We created ads that led to a sales page. We had to keep mobile bounce rates top of mind since all Instagram users seeing ads are mobile. We achieved a bounce rate of 26%, which was great compared to our clients' previous 70% bounce rate. I believe we were successful because we created clearer call-to-actions and streamlined the checkout."

"When I was working on a case in university, we partnered with a local floral business that was struggling. The project was to makeover their website, track any increase in traffic, and find the bulk of their traffic source. We worked on the website and then created a Facebook and Instagram account for the business, with a lead and sales funnel to the website. Our group earned accolades for the top-performing project of the entire class. We increased traffic to the florists' website by X%, which increased the sales by X%."

"My most successful marketing campaign was for a shoe store that wanted to increase the value of their average customer. At the time, their average customer value was under 100, and they wanted to be aggressive, reaching nearly double that in under one year. My team worked on a variety of approaches, including paid social media campaigns. We also took advantage of their extensive email list by adding segmentation and creating an email funnel. After 90 days, we were able to increase their customer value to just under 140, and it continues to climb. I have no doubt they will reach their goal well before the end of the year."