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Marketing Mock Interview

Question 1 of 32 for our Marketing Mock Interview

Marketing was updated by on March 19th, 2023. Learn more here.

Question 1 of 32

Tell me about the best metrics you've achieved from a marketing campaign.

"When I was working on a case in university, we partnered with a local floral business that was struggling. The project was to makeover their website, track any increase in traffic, and find the bulk of their traffic source. We worked on the website and then created a Facebook and Instagram account for the business, with a lead and sales funnel to the website. Our group earned accolades for the top-performing project of the entire class. We increased traffic to the florists' website by X%, which increased the sales by X%."

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How to Answer: Tell me about the best metrics you've achieved from a marketing campaign.

Advice and answer examples written specifically for a Marketing job interview.

  • 1. Tell me about the best metrics you've achieved from a marketing campaign.

      What You Need to Know

      The interviewer wants to know that you are more than a creative mind and understand the importance of a campaign's performance. Marketers are expected to know how to perform specific marketing tasks while carefully tracking their work metrics.

      Discuss one of your most successful marketing campaigns, and provide the interviewer with specific numbers and results that you found impressive. It's important to note that most marketing agencies will collect data for their client but will usually not guarantee any specific ROI.

      Things to consider when discussing the metrics of a campaign:

      - What was the traffic increase to the clients' website?
      - What was the cost per lead?
      - What is the average customer value?
      - What is the traffic-to-lead ratio or lead-to-customer ratio?
      - What was the organic search traffic rate?
      - What percentage of traffic came from social media channels?
      - What were the bounce rates from mobile devices?

      Written by Rachelle Enns

      Entry Level Example

      "When I was working on a case in university, we partnered with a local floral business that was struggling. The project was to makeover their website, track any increase in traffic, and find the bulk of their traffic source. We worked on the website and then created a Facebook and Instagram account for the business, with a lead and sales funnel to the website. Our group earned accolades for the top-performing project of the entire class. We increased traffic to the florists' website by X%, which increased the sales by X%."

      Written by Rachelle Enns

      Online Marketing Example

      "The greatest metrics I have seen recently was on a makeup brush campaign that we did for a company targeting Instagram users. We created ads that led to a sales page. We had to keep mobile bounce rates top of mind since all Instagram users seeing ads are mobile. We achieved a bounce rate of 26%, which was great compared to our clients' previous 70% bounce rate. I believe we were successful because we created clearer call-to-actions and streamlined the checkout."

      Written by Rachelle Enns

      Experienced Example

      "My most successful marketing campaign was for a shoe store that wanted to increase the value of their average customer. At the time, their average customer value was under $100, and they wanted to be aggressive, reaching nearly double that in under one year. My team worked on a variety of approaches, including paid social media campaigns. We also took advantage of their extensive email list by adding segmentation and creating an email funnel. After 90 days, we were able to increase their customer value to just under $140, and it continues to climb. I have no doubt they will reach their goal well before the end of the year."

      Written by Rachelle Enns

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