MockQuestions

Kantar Operations Interview Questions

To help you prepare for a Kantar Operations job interview, here are 30 interview questions and answer examples.

Kantar Operations was written by and updated on April 6th, 2019. Learn more here.

Question 1 of 30

Kantar believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?

How to Answer

The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign. Answer by listing the key performance metrics that are usually tracked during marketing campaigns.

Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.

Written by Rachel Marcelle on April 6th, 2019

Next Question

30 Kantar Operations Interview Questions & Answers

  • 1. Kantar believes that results should be measured to determine the success of marketing efforts. What are some key performance metrics you look at to decide whether marketing efforts have fallen short of, met, or exceeded expectations?

      How to Answer

      The interviewer wants to know about your knowledge of common key performance indicators across the marketing industry and how they should be understood regarding a successful or unsuccessful marketing campaign. Answer by listing the key performance metrics that are usually tracked during marketing campaigns.

      Do not provide specific metric numbers from your current or last position. Be general by naming the metric rather than providing numbers which may be confidential, or more information than what the interviewer needs.

      Written by Rachel Marcelle on April 6th, 2019

      1st Answer Example

      "Typical KPIs that should be measured to show whether a campaign has been successful or not are the value of spend, lead counts and source quality, the value of sales before, after and during the campaign, profit, and return on investment."

      Written by Rachel Marcelle on April 6th, 2019

      2nd Answer Example

      "KPIs can vary based on campaigns. If your main focus is to grow an audience, for example, it's important to look at growth in numbers of followers, engagements on social media and blog posts, referrals, and new email list subscribers."

      Written by Rachelle Enns on April 6th, 2019

  • 2. How did you prepare for this interview?

      How to Answer

      Kantar is a worldwide, leading organization with over 30,000 team members. For this reason, they need to know that you genuinely want this job. They want to hear the steps that you took to prepare for your interview today. The wrong answer is that you are winging it! Even if you did not have a lot of time to prep for the meeting, or it was a last-minute booking, chances are you still took the time to search the company online or read through the job description. You can be brief and quickly touch on the ways that you prepared for the meeting.

      Written by Rachelle Enns on April 6th, 2019

      1st Answer Example

      "I am well versed in what Kantar offers and have spoken with a couple of my friends who have worked with your organization in the past, on the client side. I have prepared a fresh and updated portfolio of my work for you today. Also, I reviewed the job description in full, and I have a couple of questions prepared, which I would like to discuss at the end of our meeting if time allows."

      Written by Rachelle Enns on April 6th, 2019

      2nd Answer Example

      "Your organization is one that I have had my eye on for some time now. I am well aware of Kantar's history and took some time this week to get to know your services. I feel well prepared for our meeting today."

      Written by Rachelle Enns on April 6th, 2019

  • 3. Is compensation the most crucial factor for you when taking a new job?

      How to Answer

      The interviewer would like to know how much emphasis you put on pay when considering a new position. In addition to compensation, there are many other factors in a fulfilling career. These other factors may include:

      - work/life balance
      - amount of travel involved in the role
      - overall medical and health benefits
      - additional perks such as car allowance, cell allowance, spending account
      - the industry you will be working in
      - amount of vacation time
      - the type of clients you would be working with
      - the location of the company
      - career growth opportunity
      - the size of your new team
      - the company's reputation
      - overall workplace culture

      Talk to the interviewer about other factors that are important to you when considering a new job. If you are not sure on details for this role, you can ask!

      Written by Rachelle Enns on April 6th, 2019

      1st Answer Example

      "Salary is important to me because I know that I am skilled and well educated. With that said, I do look at the full picture which includes factors such as benefits and the amount of paid vacation time."

      Written by Rachelle Enns on April 6th, 2019

      2nd Answer Example

      "Several factors are important to me when taking a job. Compensation is a driving component but so is the company mission, culture, benefits, and location. I am looking to have an easier commute than I currently experience."

      Written by Rachelle Enns on April 6th, 2019

  • 4. In your opinion, what would be the top three most important questions to ask in a customer survey?

      How to Answer

      There is a multitude of approaches a client could take with a customer survey. The interviewer is curious to know what your favored approach is. How questions are framed in a survey is very important so be sure to have a few thoughtful questions prepared.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 5. What are the benefits of customer journey mapping? Which part of their journey is the most critical?

      How to Answer

      Many organizations will utilize a customer journey map to represent their customers' process visually, and to understand their needs, pain points, and motivation better. The interviewer wants to see that you understand the importance of understanding your customers' experience from start to finish. Discuss what you believe to be the most critical part of the customer journey, and why.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 6. Can you describe a time a client required a customized marketing solution, your role in the process of creating and deploying it, and any collaborative efforts involved?

      How to Answer

      The interviewer asks this question to understand your level of experience with selecting or creating the right marketing technology for a client's needs. From your answer, they'll try to determine if you already have skills that will allow you to immediately be an asset to them in this area of their process.

      To answer this question, you should first confirm that you have experienced working with a client that required a custom solution in the past. In summarized detail, you should explain what your role in the client's project was, their technology need, and how you determined that it would require a custom solution. You should concisely explain who else was involved in building the solution - analysts, developers, or third party vendors for example.

      Finally, tell how you were able to test the solution and successfully roll it out for use with the client.

      Avoid discussing projects where you had minimal involvement or focus on team efforts saying 'we' when referring to action taken. Say 'I' and talk about your direct participation in a project. The interviewer wants to hear about your contribution and expertise.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 7. Kantar believes that for visitors to have an enjoyable experience on a website or an app, its functions and formatting should be human-centric. How does this tie into the big picture when it comes to digital strategy?

      How to Answer

      Your answer to this question will help the interviewer see into your philosophy behind user experience, its impact, and the importance in digital strategy. First, tell the interviewer how your beliefs in user experience align with the companies digital strategy. Then explain exactly how it complements other areas of the strategy as well as the direct impact it makes.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 8. Tell me about one area of business-to-business market research that can be done to help improve a company's revenue and profitability?

      How to Answer

      To answer this question, think of a specific element that businesses can control or react to that affect their bottom line. This can include market data like location, material costs and availability, and sector trends and regulatory changes, for example.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 9. We often conduct large scale research projects for entire industries and produces periodical reports for widespread distribution. How have you leveraged data from such reporting and for what purpose within your field?

      How to Answer

      To answer this question, first explain that industry reports provide insights on topics like major trends within an industry, leading ideas, technology, and economic highs or lows. Since this information is meant to help set the pace for a certain period and provide guidance for all companies within a segment, you can explain how it helped you contribute from within your business unit toward overall company goals.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 10. Reporting and analytics are crucial for Kantar to monitor and gauge results and demonstrate ROI to clients. Give an example of a client report you've created, and how the data from that report helped you to plan the next steps of their campaign.

      How to Answer

      Here, the interviewer wants to make sure that you understand the importance of measuring and delivering results to clients who need a return on their investment, and that at some point, you've been responsible for monitoring and reporting on activities and outcomes. They also want to see if you are an analytical thinker, how you react to data, and what kind of data you're most familiar with.

      You can answer by providing an example of a report you've created to track and show marketing activities, and critical results. You may choose to tell them about reporting on a campaign that was successful or not and explain adjustments you made for increased success.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 11. The customer avatar is key to building the right audiences for Kantar clients. How do you collect data needed to create an ideal customer profile, then determine the strategy for targeting prospective customers that are a match?

      How to Answer

      The interviewer would like to uncover your experience with identifying, advertising to, and creating a following of potential customers.

      You need to explain how you determine what kind of people would be interested in your clients' product or services, and why. Your answer should explain how you research information including demographics, location, educational or professional backgrounds, their challenges, and their goals. When it comes to targeting, you'll need to explain how you know where your customer avatar shops, the platforms they use most frequently, and how they make purchases.

      Do not refer to customer profiles or targeting strategies you've implemented using data that came from third-party research. The interviewer wants to know how you conduct research and planning on your own.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 12. Do you have experience presenting research and survey findings to groups of stakeholders?

      How to Answer

      Leading presentations can be unnerving, and the interviewer wants to know how well you do with a task such as public speaking and presenting. Walk the interviewer through your experience by outlining the types of presentations you have made, to whom, and how you felt the presentation went, overall.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 13. What is an example of a market segment you've worked on in the past and how did it help the campaign you were working on?

      How to Answer

      Your interviewer will be listening for your expertise in this common area of marketing. To answer, you should briefly explain what the market segment is and how you put segmentation into action.
      While segmentation is essentially profiling, avoid providing any examples that might include sensitive or potentially offensive statistics that could make anyone uncomfortable.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 14. Tell me about your statistical expertise when it comes to customer surveys.

      How to Answer

      Walk the interviewer through any exposure you have to customer surveys and breaking down the data and statistics that come from those surveys. You can discuss any studies you have led or been a part of. There are a few ways to analyze statistics, so be sure to discuss your approach.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 15. Kantar helps companies to establish an important aspect of their overall marketing strategy: positioning. How have you helped with a company's positioning strategy in the past?

      How to Answer

      The interviewer asks this question with the intent of finding out if you understand what positioning is and if you have worked on positioning initiatives during your career. Assuming that you have, briefly describe the situation, what the positioning strategy was, and the outcome. If you don't have an example from your own experience, you can confirm that you understand the idea of positioning and provide an example.

      Positioning is often a part of the big picture when marketing a company, so when you answer be careful not to include too many other details that will distract from what the specific positioning strategy might have been.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 16. Performing market research helps us determine the direction a company should take to promote their products and services. What is a crucial point within this scope that research uncovers?

      How to Answer

      There are many strategic decisions, and tiers of elements within them, that can be based on data gathered during market research. With a broad range of information in mind, your answer should include an example of a birds-eye-view conclusion that becomes the foundation or main driver behind a campaign.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 17. In digital strategy, a company should perform audits of their business' online space to identify ways to get started or assess current performance. How can we ensure Kantar service is of utmost value to its clients?

      How to Answer

      Show that you have an understanding of research and strategy audits, what their purpose is, and how a company can benefit most from them.
      When answering this question, you'll not only explain how to ensure the auditing service will provide value, but will also touch on what the client's result will be.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 18. A business owner often has multiple priorities and needs guidance on the upkeep of their digital presence, so it remains a valid part of promoting and growing their business. How can our services ensure that it does?

      How to Answer

      Answer by sharing your ideas on how consultative orientation from a research marketing firm can be a source of value to clients. There are a variety of ideas that can be presented, but stick to around three that you feel are of high importance so that your answer is detailed enough and still holds the attention of the interviewer.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 19. If you could only pick one area of focus for your clients to build on and connect with a target audience, what would it be, and why?

      How to Answer

      This question is one where your answer will likely not be considered right or wrong, but it will give your interviewer insight into your thought process, your decision-making abilities, and how you lead your clients to connect with their audience.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 20. What is an example of a small detail that can make a big difference in marketing?

      How to Answer

      Answer this question with a conclusion from marketing studies, or try answering with an example from your direct experience. You can talk about colors, shapes, packaging materials, and other appearance-based elements that sway consumer decisions about products. The preferred response will involve something tangible that influences consumers after interacting with products by seeing, hearing, or touching.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 21. Do you have experience with designing and implementing customer experience programs?

      How to Answer

      Customer experience programs are systems that companies incorporate to improve their overall CX (customer experience). These programs can include a mixture of new services and solutions, added programs, or even intuitive software. All of this then amounts to a positive and refreshed customer experience. Walk the interviewer through the knowledge you have with designing or implementing customer experience programs.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 22. Storytelling has become an essential part of connecting with audiences of all kinds, and using it to market to potential customers is no exception. How can we use big data to employ this tactic in a way that resonates with their audience?

      How to Answer

      Here you can provide an answer that briefly explains what big data is and how it can be used to craft stories an audience will relate to. You can give specific examples of kinds of data that can be used, or that you've used in the past, as for storytelling in a campaign. Your answer should primarily focus on how to use the data to contribute to the process.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 23. When have you led a team in creating a new digital strategy campaign for your company or a client? What was the outcome?

      How to Answer

      The purpose of this question is to find out what your innovative potential is. It's also meant to uncover whether you have the necessary skills to drive change and influence various players involved in evolving digital strategy campaigns.

      When you answer this question, it might be tempting to rehash overhaul processes you've learned from past situations, but this is not what you want to do. You'll want to talk about your ideas and actions that have driven change.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 24. What are some free and paid tools you've used to conduct market research and how have they been helpful?

      How to Answer

      Your answer may vary by industry, but the purpose of this question is to determine your experience with specific market research platforms and finding ways to research outside of them, or independently. You can name paid and free platforms or sources you've used to gather information about products and your audience.

      Don't forget to study the job description so that in your interview, you can list any tools the company says are helpful in the role you're interviewing for. If you are familiar with a tool but don't mention it, they may assume that you don't have any experience in that area.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 25. Have you ever trained a client on how to implement the data they receive in a customer survey?

      How to Answer

      Survey and research findings are wonderful to have, but can still leave a company feeling paralyzed until they know what to do with that information. The interviewer wants to see if you have experience walking your clients through the best ways to implement the data you have helped them to obtain.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 26. What tools are you familiar with when it comes to customer experience surveys?

      How to Answer

      The interviewer would like a breakdown of the specific tools and software you have used in the past when it comes to customer surveys and studies. There is a multitude of options available in the customer relationship management industry. Try to find out what Kantar uses, and if possible, tie in your experience with the tools that you will be using in this specific role.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 27. What does the term 'people-powered data' mean to you?

      How to Answer

      The interviewer would like to know if you have insight when it comes to the importance of data that comes from research and survey data from the public. Discuss what you know about data powered by people, and why you believe it is a critical approach for any business.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 28. Name some solutions for customer experience optimization.

      How to Answer

      When it comes to client relationships and the client experience, the interviewer wants to know that you have solutions that will optimize the customer experience. Kantar works hard to ensure that their clients are very well set up to serve their customers, and it's essential that you can express how you are ready to contribute to this goal.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 29. What marketing tools do you work with regularly and how do you stay current on development updates and new product releases?

      How to Answer

      Your interviewer wants to know how familiar you are with the industry's applications. They also want to know if you intentionally stay up-to-date on new programs, tools, and product developments.

      You can list the most popular tools you currently work with or have worked with in the past, and mention whether you have worked on proprietary systems. Mention any skills with less common programs that are in demand.

      Avoid mentioning programs that you haven't worked with for 3-5+ years, or any system you aren't comfortable enough to have a user-level technical discussion about. Also, don't mention proprietary systems by name unless they were built on a well-known framework where your knowledge could transfer.

      Written by Rachel Marcelle on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view

  • 30. Explain Enterprise Feedback Management (EFM) and Customer Experience Management (CXM).

      How to Answer

      EFM and CXM are terms often used in the relationship management and management consultancy industries. Show the interviewer that you are familiar with these terms by breaking them down briefly. If you have exposure to a particular type of EFM or CXM software or tool, be sure to mention that experience. If Kantar suggests a specific resource in their job posting, do some research to familiarize yourself.

      Written by Rachelle Enns on April 6th, 2019

      Answer Examples Have Been Hidden

      Please upgrade to view