Digital Content Manager Mock Interview
Practice 30 Digital Content Manager interview questions covering strategy, analytics, and content operations.
Question 13 of 30
Tell me what the typical steps are in your content strategy thought process.
How to Answer
Example Answer
Community Answers
The interviewer is looking for you to outline the steps you take when you're strategizing how to best produce a piece of content. Walk the interviewer through your process. Make sure to include not only the steps you take around ideation but also to improve, package, and distribute the content.
"There are several elements that I always consider before I start creating, or leading a team to create, content. First, I determine what the purpose of the content is and who it should reach. Then I think about what voice and tone should be used, in addition to the editorial style and type of language. I consider how the content should be structured and distributed to fulfill its purpose. How will the target audience view the content? Finally, I gather and put all of this information, including SEO requirements, into a brief that is then used by the writer to produce the content."
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