"Early in my sales career, I was working in office supply sales in the field for a large office supply chain. In cold calling on potential new accounts, I was successful in a great sale of new copy and fax machines to a large manufacturer in the area. The sale brought with it extended purchases of paper and I was happy right from the start. As I worked with that company more in the future, I realized that a lot of my potential remaining business in other office supplies had gone to a competitor and they did so simply because I didn't ask the right questions and put myself in front of the right people on that initial sales call. The hard lesson learned that I still carry with me today is to always see the bigger picture and never to be satisfied completely with a sale. In our world, there is always room for more with our customers and I strive for that each and every time by asking about and seeing the bigger picture with all of my customers."