As a professional in the tech industry, you have likely had a project that failed, a promotion that passed you over or a meltdown occur at some point in time. Realizing that your interviewer fully understands and expects that failure happens, talk openly and honestly about a situation where you experienced failure or failed plans. Most importantly in your answer, focus on how you overcame the particular situation and discuss lessons that you learned moving forward that you can bring to this role at LeanTaaS.
"A couple of years ago in my first role as a UI designer out of college, my team was tasked with coming up with a very short notice proposal for a potential high end customer. With a week turnaround time, I set right to spending my time gathering information on the company to build a mock design. When the proposal was submitted, I found out that the potential customer scoffed at my idea and the customer went with another organization's proposal for their use. The biggest piece of feedback that I got was that the UI design just wasn't conducive to the type of customers they were expecting. From that point forward, whether it has been with short notice or long-term products, I take the time to communicate with key decision makers from clients to gather information for making my design as user friendly as possible."
"Last year, I was working on a large scale project that put me face to face with a key customer. After traveling onsite with the customer to spend time with them, I exchanged contact information with two of the key decision makers. In the weeks following, I was sending them follow up emails with our business proposals and was getting frustrated at the lack of response from the clients. After my manager had questioned the viability of the potential customer, I picked up the phone and called them directly. It turns out that their responses back to me were being sent to a junk email folder that I neglected to consider. I apologized for the mistake, took action quickly and we came to a great agreement on future business together. After having a laugh about it with my boss, I now incorporate diligent communication follow ups both by phone and email with customers while also regularly checking all email inboxes."