Omnicom Group Mock Interview

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Question 25 of 25

Omnicom Group is looking for Public Relations experts who can communicate persuasively. Share with us a time you worked on a Public Relations campaign that successfully persuaded a client's customers or the general public to respond to the call to action.

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Helen Lee is a freelance data analyst and writer. She has over 15 years of marketing experience working for companies and clients in financial services, quick-service restaurants (QSR), consumer packaged goods (CPG), and education technology.

An important aspect of many Public Relations campaigns is convincing your audience to take action. By the audience taking action, they are making a connection to the company and its message.

Describe a Public Relations campaign you worked on that included a call to action. Include what the response was to the campaign and if you considered it a success.

Helen Lee

"I have worked on a few PR campaigns for clients looking to build a connection with their current and potential customers. I worked on a campaign for a health foods company that was donating a portion of its sales to non-profit organizations promoting healthy living to low-income families. During this limited time campaign, the client's sales increased by 5%. Also, there was a significant positive increase in its brand image, and of course low-income families benefited as they were able to learn about healthy habits."

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