Omnicom Group is looking for Public Relations experts who can communicate persuasively. Share with us a time you worked on a Public Relations campaign that successfully persuaded a client's customers or the general public to respond to the call to action.

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1st Answer Example
2nd Answer Example

An important aspect of many Public Relations campaigns is convincing your audience to take action. By the audience taking action, they are making a connection to the company and its message.

Describe a Public Relations campaign you worked on that included a call to action. Include what the response was to the campaign and if you considered it a success.

"I have worked on a few PR campaigns for clients looking to build a connection with their current and potential customers. I worked on a campaign for a health foods company that was donating a portion of its sales to non-profit organizations promoting healthy living to low-income families. During this limited time campaign, the client's sales increased by 5%. Also, there was a significant positive increase in its brand image, and of course low-income families benefited as they were able to learn about healthy habits."

"Through my prior positions, I have had the opportunity to work on a few Public Relations campaigns, and through each one, I have learned lessons that I was able to apply to future campaigns I worked on. For example, I worked with a client looking to promote its work with environmentally conscious non-profits. After analyzing results from the campaign, we learned that we did not target the correct audience and utilize the appropriate media channels. I believe the lessons I have learned while working on past PR campaigns will be valuable in serving Omnicom Group's clients."

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How to Answer: Omnicom Group is looking for Public Relations experts who can communicate persuasively. Share with us a time you worked on a Public Relations campaign that successfully persuaded a client's customers or the general public to respond to the call to action.

Advice and answer examples written specifically for an Omnicom Group job interview.

2. Omnicom Group is looking for Public Relations experts who can communicate persuasively. Share with us a time you worked on a Public Relations campaign that successfully persuaded a client's customers or the general public to respond to the call to action.

How to Answer

An important aspect of many Public Relations campaigns is convincing your audience to take action. By the audience taking action, they are making a connection to the company and its message.

Describe a Public Relations campaign you worked on that included a call to action. Include what the response was to the campaign and if you considered it a success.

Written by Helen Lee on March 26th, 2019

1st Answer Example

"I have worked on a few PR campaigns for clients looking to build a connection with their current and potential customers. I worked on a campaign for a health foods company that was donating a portion of its sales to non-profit organizations promoting healthy living to low-income families. During this limited time campaign, the client's sales increased by 5%. Also, there was a significant positive increase in its brand image, and of course low-income families benefited as they were able to learn about healthy habits."

Written by Helen Lee on March 26th, 2019

2nd Answer Example

"Through my prior positions, I have had the opportunity to work on a few Public Relations campaigns, and through each one, I have learned lessons that I was able to apply to future campaigns I worked on. For example, I worked with a client looking to promote its work with environmentally conscious non-profits. After analyzing results from the campaign, we learned that we did not target the correct audience and utilize the appropriate media channels. I believe the lessons I have learned while working on past PR campaigns will be valuable in serving Omnicom Group's clients."

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