How to Answer: To be a valuable contributor to the product development process at Omnicom Group, team members need to keep up with the evolving social media trends. How do you plan to do so if hired by Omnicom Group?
Advice and answer examples written specifically for an Omnicom Group job interview.
3. To be a valuable contributor to the product development process at Omnicom Group, team members need to keep up with the evolving social media trends. How do you plan to do so if hired by Omnicom Group?
How to Answer
To gain a deep understanding of the social media industry, it is important to familiarize yourself with the social media platforms available - particularly the most popular ones such as Instagram, Facebook, and Twitter. Most likely this would require that you be a user of these platforms whether in a social or professional capacity.
Talk about your familiarity and experience with some of the social media platforms available. Include ways that you would try to stay abreast of new features and capabilities offered by the platforms. Be sure to also mention how you stay current about the industry overall, whether that is through online forums/communities, conferences, professional networks, or through any other means.
Written by Helen Lee on March 26th, 2019
1st Answer Example
"As a fairly regular user of Facebook and Instagram, I am able to remain updated on new features of these social media platforms. Any other updates I may have missed I learn about through industry news feeds I subscribe to. Once I learn about them through online resources, I visit the platforms to test out the new features. In doing so, I try to view it from a personal and business perspective to better understand how the changes affect different types of users. Any overall industry updates I learn about through online forums that I check regularly. I have a great interest in the social media industry, and therefore am proactive about remaining informed about technological advances in tools and platforms. My knowledge will be an asset to the product development process at Omnicom Group."
Written by Helen Lee on March 26th, 2019
2nd Answer Example
"I am a frequent user of the major social media platforms including Facebook, Instagram, Twitter and Snapchat. Because I am a frequent user, I am able to learn from my social media connections about new platform features and capabilities. I believe being a user is the best way to understand these platforms and to strategically build new products plans that complement them from a marketing perspective. In addition, I subscribe to many online social media newsletters that share upcoming trends in the industry and am diligent about setting aside time weekly to review the news. Over the years, I have also expanded my professional network of industry experts. My knowledge and user experience provide a strong foundation from which I can provide valuable insight to product development projects at Omnicom Group."