Tell me about your experience with SEO and walk me through your standard process for optimizing a website.

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1st Answer Example
2nd Answer Example

The interviewer for Miles Technologies wants to know your step by step approach to SEO. What tools and techniques you use, and if your processes are ethical. There are several 'cheap tricks' inexperienced SEO managers use, which may seem helpful to an untrained eye, but will ultimately be ignored by Google's algorithm.

There are several ways to approach SEO. The tools, algorithms, and best practices change quickly and often. A strong SEO candidate will keep up on the latest trends by reading articles, listening to podcasts, and attending conferences/training events. Explain your step by step process or approach to SEO while addressing some or all of these concerns.

"I always take an ethical approach to SEO, it is important to me to use ethical (white-hat) techniques to build a strong online presence. This includes working with blog writers, influencers, and other content creators to generate quality content related to my client. I also research to discover relevant keywords. A good keyword should be commonly searched but not over saturated. I always avoid using unethical (black-hat) techniques to artificially boost search ranking. I work with established online influencers to generate and promote quality content, such as blogs and articles, to make my clients stand out."

"Search engine optimization has changed a lot over the last decade and will change again in the future. Ten years ago, simply adding Keywords in the correct areas of your website would bring you to the top of the search results. While this on-page SEO is still important, ever since Google released their 'Hummingbird' update, search engine optimization requires quite a bit more off page SEO. To reach the top, you need great quality content with EAT, a good deal of online social interaction, and satisfied consumers who will recommend others to visit your site. When working with a new client, I begin by optimizing all possible on page content. I then use tools like Google Analytics to research our off-page SEO. In my last position, I installed a plug-in that asked consumers to share a link to my client's website on social media after completing a purchase. By increasing the number of backlinks to the webpage, I was able to increase our search engine ranking significantly."

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How to Answer: Tell me about your experience with SEO and walk me through your standard process for optimizing a website.

Advice and answer examples written specifically for a Miles Technologies job interview.

3. Tell me about your experience with SEO and walk me through your standard process for optimizing a website.

How to Answer

The interviewer for Miles Technologies wants to know your step by step approach to SEO. What tools and techniques you use, and if your processes are ethical. There are several 'cheap tricks' inexperienced SEO managers use, which may seem helpful to an untrained eye, but will ultimately be ignored by Google's algorithm.

There are several ways to approach SEO. The tools, algorithms, and best practices change quickly and often. A strong SEO candidate will keep up on the latest trends by reading articles, listening to podcasts, and attending conferences/training events. Explain your step by step process or approach to SEO while addressing some or all of these concerns.

Written by Shannon Gibson on February 16th, 2019

1st Answer Example

"I always take an ethical approach to SEO, it is important to me to use ethical (white-hat) techniques to build a strong online presence. This includes working with blog writers, influencers, and other content creators to generate quality content related to my client. I also research to discover relevant keywords. A good keyword should be commonly searched but not over saturated. I always avoid using unethical (black-hat) techniques to artificially boost search ranking. I work with established online influencers to generate and promote quality content, such as blogs and articles, to make my clients stand out."

Written by Shannon Gibson on February 16th, 2019

2nd Answer Example

"Search engine optimization has changed a lot over the last decade and will change again in the future. Ten years ago, simply adding Keywords in the correct areas of your website would bring you to the top of the search results. While this on-page SEO is still important, ever since Google released their 'Hummingbird' update, search engine optimization requires quite a bit more off page SEO. To reach the top, you need great quality content with EAT, a good deal of online social interaction, and satisfied consumers who will recommend others to visit your site. When working with a new client, I begin by optimizing all possible on page content. I then use tools like Google Analytics to research our off-page SEO. In my last position, I installed a plug-in that asked consumers to share a link to my client's website on social media after completing a purchase. By increasing the number of backlinks to the webpage, I was able to increase our search engine ranking significantly."

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