Two popular channels LivePerson uses to communicate with audiences are SMS and social media messaging. Why would a seller be better served to promote limited-time offers on these channels rather than email?

How to Answer
1st Answer Example
2nd Answer Example

Here, the interviewer wants to gauge the depth of your knowledge when it comes to different messaging channels and how their performance in marketing varies from one to the next. In this case, you will speak only about the channels they've mentioned, SMS and social media, in comparison to email messaging. To back your answer, you can cite statistics from respected industry sources or give an example of results that you have seen repeated throughout different campaigns you have worked on.

This is not the time to talk about customer channel preferences or other factors that drive the numbers you'll mention. For example, you wouldn't want to go too in-depth explaining that a lot of people are easier to reach via SMS text instead of email because it's more convenient to check a text message versus an email. You could, however, want to emphasize the number of customers that are likely to prefer text over email.

"A seller would be better off marketing using SMS or social text messages rather than emails. According to the American Marketing Association, the average open rate for emails is just over 20%. When you compare that to the staggering 95% open rate for messages sent on social and SMS channels, it's unquestionable that these kinds of messages will greatly increase the chances of potential customers seeing and being able to take advantage of promotions."

"From my experience, using SMS or social media messaging to reach customers provides you with almost instant access to consumers. Many consumers share the tendency to check text messages received on their cell phones or messages received on social media platforms before they will check an email. Reporting from a variety of campaigns I have worked in, shows that of the SMS and social media messages we send, 75% are read within minutes of being sent, compared to 25% of emails that are read within 5 minutes or less. This provides a seller with the advantages of speed and visibility - both elements that are very important to conversion."

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How to Answer: Two popular channels LivePerson uses to communicate with audiences are SMS and social media messaging. Why would a seller be better served to promote limited-time offers on these channels rather than email?

Advice and answer examples written specifically for a LivePerson job interview.

1. Two popular channels LivePerson uses to communicate with audiences are SMS and social media messaging. Why would a seller be better served to promote limited-time offers on these channels rather than email?

How to Answer

Here, the interviewer wants to gauge the depth of your knowledge when it comes to different messaging channels and how their performance in marketing varies from one to the next. In this case, you will speak only about the channels they've mentioned, SMS and social media, in comparison to email messaging. To back your answer, you can cite statistics from respected industry sources or give an example of results that you have seen repeated throughout different campaigns you have worked on.

This is not the time to talk about customer channel preferences or other factors that drive the numbers you'll mention. For example, you wouldn't want to go too in-depth explaining that a lot of people are easier to reach via SMS text instead of email because it's more convenient to check a text message versus an email. You could, however, want to emphasize the number of customers that are likely to prefer text over email.

Written by Ryan Brown on February 18th, 2019

1st Answer Example

"A seller would be better off marketing using SMS or social text messages rather than emails. According to the American Marketing Association, the average open rate for emails is just over 20%. When you compare that to the staggering 95% open rate for messages sent on social and SMS channels, it's unquestionable that these kinds of messages will greatly increase the chances of potential customers seeing and being able to take advantage of promotions."

Written by Ryan Brown on February 18th, 2019

2nd Answer Example

"From my experience, using SMS or social media messaging to reach customers provides you with almost instant access to consumers. Many consumers share the tendency to check text messages received on their cell phones or messages received on social media platforms before they will check an email. Reporting from a variety of campaigns I have worked in, shows that of the SMS and social media messages we send, 75% are read within minutes of being sent, compared to 25% of emails that are read within 5 minutes or less. This provides a seller with the advantages of speed and visibility - both elements that are very important to conversion."

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