MockQuestions MockQuestions
Interviews Questions by Career
Interviews Questions by Company
Interviews Questions by Topic
Get Started
Interview Coach 1:1
Gain the confidence you need by asking our professionals any interview scenario, question, or answer you are unsure about.
Let Us Review Your Answers
Our interviewing professionals will gladly review and revise any answer you send us. Allowing you to craft perfect responses for your next job interview.
Interview Questions by Topic
Interview Questions by Career
Interview Questions by Company

LivePerson

22 Interview Questions & Answers

1.
Two popular channels LivePerson uses to communicate with audiences are SMS and social media messaging. Why would a seller be better served to promote limited-time offers on these channels rather than email?
View Answer Examples
Rachel's Advice
Here, the interviewer wants to gauge the depth of your knowledge when it comes to different messaging channels and how their performance in marketing varies from one to the next. In this case, you will speak only about the channels they've mentioned, SMS and social media, in comparison to email messaging. To back your answer, you can cite statistics from respected industry sources or give an example of results that you have seen repeated throughout different campaigns you have worked on.

This is not the time to talk about customer channel preferences or other factors that drive the numbers you'll mention. For example, you wouldn't want to go too in-depth explaining that a lot of people are easier to reach via SMS text instead of email because it's more convenient to check a text message versus an email. You could, however, want to emphasize the number of customers that are likely to prefer text over email.

Interview Q&As
Explore expert tips and resources to be more confident in your next interview.
Behavioral
Common
Phone
Tough
Leadership
All Interview Topics
All Career Q&As
1.
Two popular channels LivePerson uses to communicate with audiences are SMS and social media messaging. Why would a seller be better served to promote limited-time offers on these channels rather than email?
Here, the interviewer wants to gauge the depth of your knowledge when it comes to different messaging channels and how their performance in marketing varies from one to the next. In this case, you will speak only about the channels they've mentioned, SMS and social media, in comparison to email messaging. To back your answer, you can cite statistics from respected industry sources or give an example of results that you have seen repeated throughout different campaigns you have worked on.

This is not the time to talk about customer channel preferences or other factors that drive the numbers you'll mention. For example, you wouldn't want to go too in-depth explaining that a lot of people are easier to reach via SMS text instead of email because it's more convenient to check a text message versus an email. You could, however, want to emphasize the number of customers that are likely to prefer text over email.

Rachel's Answer #1
"A seller would be better off marketing using SMS or social text messages rather than emails. According to the American Marketing Association, the average open rate for emails is just over 20%. When you compare that to the staggering 95% open rate for messages sent on social and SMS channels, it's unquestionable that these kinds of messages will greatly increase the chances of potential customers seeing and being able to take advantage of promotions."
Rachel's Answer #2
"From my experience, using SMS or social media messaging to reach customers provides you with almost instant access to consumers. Many consumers share the tendency to check text messages received on their cell phones or messages received on social media platforms before they will check an email. Reporting from a variety of campaigns I have worked in, shows that of the SMS and social media messages we send, 75% are read within minutes of being sent, compared to 25% of emails that are read within 5 minutes or less. This provides a seller with the advantages of speed and visibility - both elements that are very important to conversion."
2.
As a team member in our technical department, what do you believe will be the most valuable skill you have to offer LivePerson as we continue to strive to be a competitive player in marketing automation and various other marketing tools?
Hiring managers would like to see which technical skills you find to be your strongest assets and if those skills match with the needs of LivePerson. Be sure to select the technical expertise you are most confident about as they may ask more specific follow-up questions about your experience with that particular skill.

As you formulate your response, consider how your specific skill will help LivePerson remain competitive with its marketing automation platform and other online marketing tools. If possible, highlight how your ability may differentiate you from other candidates.

Rachel's Answer #1
"I believe my web development skills would be an asset as LivePerson strives to reach its competitive goals. I have had years of experience developing websites with a vast array of capabilities for a variety of large companies. An important aspect of good web development is the ability to make the site user-friendly, and being able to balance that with the robust capabilities of the site. This is important when developing online marketing tools where many core users may have a non-technical background."
Rachel's Answer #2
"Based on my knowledge and experience with Marketing Automation platforms, I am confident that my database programming skills would make valuable contributions to LivePerson's continuous efforts to remain relevant in the industry. As more companies look to make intelligent business decisions with a growing amount of data, analytical and tracking capabilities of Marketing Automation platforms will be a capability they will seek. I believe they will be looking for tools that offer powerful analytical capabilities. My database programming skills will help LivePerson improve its platform with increased efficiency."
3.
LivePerson provides businesses with a way to efficiently connect audiences to their brands using AI chatbots. What are some reasons that companies should consider using messaging to help with marketing to potential customers?
The interviewer asks this question to learn if you're familiar with chatbots, their use, and impact in marketing. You can talk about a few points of advantage when using messaging in digital marketing. First explain what the benefit is, then what the impact is to the company, the customer, or both.

When answering, do not go in depth with specific examples, but instead provide high-level responses.

Rachel's Answer #1
"Messaging should be used in marketing because it allows customers to interact with ads or product listings instantly. In the past, if an online shopper saw an item they liked, they would need to click around on the company's website or even revert to search engines to find more information before deciding whether or not to make a purchase. With messaging, an online shopper viewing a product can ask questions and have them answered immediately through chat. This prevents the shopper from leaving the page the item is on and lowers the risk of them losing interest in it. It becomes convenient for them to get the information they need and complete their purchase all in the same place. In turn, customer satisfaction increases and so do conversions."
Rachel's Answer #2
"Companies should use bots and messaging in marketing because it's a preferred method of communication for many consumers. They get to avoid sitting on hold while waiting to speak with someone, and the company saves money on call center staff. With chat, questions are answered instantly, and that makes it easy to buy. The convenience factor makes customers want to shop with the company again; that loyalty results in repeat purchases and word-of-mouth referrals. Ultimately, all of this will result in lower overhead and increased revenue."
4.
Explain data visualization, and why it is important to a business.
Data visualization is 'an effort to help people understand the significance of data by placing it in a visual context.' Since LivePerson focus' on business intelligence software focused on helping their customers to understand essential data, the interviewer needs to know that you see the significance in their business mission. Describe what you know data visualization to be, and why these services would be incredibly valuable to a business.

Rachel's Answer #1
"I understand data visualization to be the art of showing essential data in an easy to absorb way. It is crucial to a business because what good is having all the data and analytics from your company if you do not understand it? Once a company can visualize and understand their most important data, they can then use that to leverage further success, and make critical business decisions."
Rachel's Answer #2
"I explain data visualization as helping businesses to understand their data through the use of tables, charts, and other visual aids. Data visualization allows companies to transform their data into actionable insights, so it is incredibly important."
5.
What gives you satisfaction in this particular career?
Job satisfaction is a major factor in whether people stay or leave their employers. Talk to the interviewer about what satisfies you about your career and why you continue to stay on this particular path.

Rachel's Answer #1
"I am very satisfied in this career path and I believe it is because I am able to help people on a daily basis. It is important for me to feel as though I am contributing to my community and this career certainly generates those feelings."
Rachel's Answer #2
"My satisfaction always comes from a job well done. I am self-led and disciplined so my satisfaction truly comes from within."
View All 22 LivePerson Questions and Answers
Sign up to access our library of 50,000+ Q&As,
plus coaches for one-on-one support, so you can interview more confidently.
More Interview Q&As
Explore expert tips and resources to be more confident in your next interview.
Behavioral
Common
Phone
Tough
Leadership
All Interview Topics
All Career Q&As
About Our Interview Q&As
Our interview questions and answers are created by experienced recruiters and interviewers. These questions and answers do not represent any organization, school, or company on our site. We do not claim they will be asked in any interview you may have. Our goal is to create interview questions and answers that will best prepare you for your interview, and that means we do not want you to memorize our answers. You must create your own answers, and be prepared for any interview question in any interview.