Kellogg's Mock Interview
Practice 35 Kellogg's interview questions covering brand management, consumer insights, and sales strategy.
Question 30 of 35
What is your definition of customer service?
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Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
This question falls under the concept of the golden rule, "Treat others the way you want to be treated." Offering what you consider excellent customer service will provide a glimpse into the customer service you aim to deliver. The idea of what is fair varies from customer to customer. This provides a deeper understanding of the adage 'The customer is always right. ' This term isn't meant to be taken literally. Good customer service equates to understanding, relating with their pain points, and maintaining a positive attitude while taking care of your customer's needs by going a little above and beyond expectations. More often than not, people evaluate exemplary customer service to being heard, being validated, and being treated fairly.
Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
"People want to be a part of something. We live in a tribal world, and brands focus on identifiers to make customers feel as if they are a part of something bigger, delivering meaning. So it's crucial to remain true to brand. As I see it, great customer service means customer loyalty. So the customer must feel welcome as opposed to alienated."
Kevin Downey has an extensive background in business management, recruiting, branding and marketing. He's volunteered his career coaching services at job fairs, lecturing on interview techniques and crafting winning resumes and cover letters.
"If a team loves coming to work, and the culture of their brand is appealing, that will translate to a great customer experience. A happy team is more likely to deliver a welcoming experience. I'm a cheerful person who prides myself on my integrity, and that's what I like to bring to work. I think that's what everyone wants, is to be happy when they're doing their job. That attitude is contagious."
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