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Dish Network Interview
Questions

30 Questions and Answers by Rachelle Enns

Published March 10th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Job Interviews     Companies     Leisure     Media    
Question 1 of 30
Do you have experience in direct sales?
View Answers
How to Answer
The term 'direct sales' means selling a product to a customer directly, not through a traditional retail environment. Examples of direct sales in the satellite and cable tv industry would be 100% commissioned salespeople who sell door-to-door in a residential setting.

If you have experience with direct sales, talk to the interviewer about your training and your sales results. If you do not have experience with direct sales, be sure to ask a few questions about the sales model at Dish Network.
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Answer Examples
1.
Do you have experience in direct sales?
The term 'direct sales' means selling a product to a customer directly, not through a traditional retail environment. Examples of direct sales in the satellite and cable tv industry would be 100% commissioned salespeople who sell door-to-door in a residential setting.

If you have experience with direct sales, talk to the interviewer about your training and your sales results. If you do not have experience with direct sales, be sure to ask a few questions about the sales model at Dish Network.

Rachelle's Answer #1
"I have worked in direct sales for three years now, working for a residential alarm company. My goal is to approach 50 homeowners per day, with a closing percentage of 5%. My first six months were a struggle, but as I became more comfortable with the sales model, my results increased. Now, I am at a 9% close rate, amounting to about 4 to 5 sales per day."
Rachelle's Answer #2
"I do not have experience in direct sales, although I do have some understanding of this sales model. I would appreciate if you could take some time to walk me through your sales models, to see if this type of approach would be a good fit for me and the skills that I bring."
2.
What are your thoughts on illegal streaming and content downloading?
Illegal streaming or unlawful downloading is running rampant these days, forcing legitimate companies to drop their pricing or find other ways to draw in honest customers. The interviewer would like to know your thoughts when it comes to sites that offer illegal or pirated video downloads.

Rachelle's Answer #1
"I think that sites offering illegal or pirated versions of television shows, movies, and other videos are doing a terrible disservice to the entertainment industry. Taking profits away from the studios, actors, producers, and content distributors is a short term gain but in the end, will greatly affect the future of media."
Rachelle's Answer #2
"I recently read an article stating that illegal media and sites with pirated content are becoming less popular among the general public. I believe we are more educated today than we were ten years ago, on the negative effects that pirated content has on media as a whole."
3.
How do you think video-on-demand services are affecting the media advertising industry?
The interviewer would like to see that you have insight when it comes to the video streaming industry, and how it's changing the way companies advertise. Raymond James, a financial services firm, conducted an important survey in 2017 showing that 40% of people asked, said they choose video streaming over traditional television, to avoid commercials. This statistic indicates that video streaming has a massive impact on the advertising industry. Give a thoughtful response, showing to the interviewer that you have a keen interest in what's happening in the world of media, today.

Rachelle's Answer #1
"I believe that video-on-demand services are hugely affecting the media advertising industry. People have changed how they consume media, and advertisers have had to adapt. Look at YouTube, and their 15-second ads played before a video loads. Consumers now watch commercials on mobile and social networking sites versus on television between episodes of their favorite sitcom. Advertisers have had to make a significant pivot over the last few years, leaving those unwilling to adapt, in the dust."
Rachelle's Answer #2
"I believe that the convenience of video-on-demand has made people impatient when it comes to how they digest advertising. The quick 3 second blurbs we see now, on social networking sites, mean that advertisers have to be incredibly sharp in their messaging. I think this is an excellent change, ensuring that advertisers spend their dollars wisely, getting the best message out to consumers in as short of time as possible."
4.
What do you feel are the most significant differences when it comes to selling a service versus a physical product?
The hiring authority would like to see your depth of knowledge when it comes to the sales of services and products. If you do not have sales experience, do some research on what you believe to be the most significant difference when it comes to selling services vs. physical products.

Rachelle's Answer #1
"When selling a product, often the consumer gets to physically see and touch the product, making it easier to sell based on physical features. When it comes to selling a service, you have to sell based on emotion, or on what problem the service will solve for the customer. At Dish Network, I would focus more on how the service would benefit their everyday life."
Rachelle's Answer #2
"Pricing a service can be harder to do, than pricing a product; however, this can also mean a bit more wiggle room when it comes to closing the sale of a service. Another difference is that with a service, you lean on selling a feeling or an emotion more often than with a physical product."
5.
Why do you think you will be successful in this role?
Rather than just sharing how you have gone above and beyond, focus on how your qualities will help you to meet and exceed expectations. Discuss the reasons why will you be great at this job. Talk about your qualifications and skills that will help you to do this job well. If you can, match your strengths to the requirements outlined in the job description.

Rachelle's Answer #1
"I know I will be successful in this role because I have been working in the cable service industry for five years with great training and mentorship. I have a solid understanding of selling package upgrades and overcoming customer objections."
Rachelle's Answer #2
"I am prepared with experience, equipped with passion and opportunistic about making a valuable contribution to your organization's work through this role."
6.
How would you react if a customer threatened to cancel their satellite TV?
If you have ever worked for a satellite tv provider, you know that customers cancel, or threaten to cancel their services, every day. The reasoning behind this could be budgetary, or they feel they don't watch television enough. Maybe they are dissatisfied with the service and want to check out a competitor.

The interviewer wants to see that you have the ability to dig and troubleshoot when it comes to these types of customer interactions. Discuss the action that you would take, to save the customer.

Rachelle's Answer #1
"If a customer were to threaten to cancel their satellite TV, I would first find out why the change of heart. Once I had a solid understanding, then I could present viable solutions. For instance, if the customer needed to tighten up on their spending, I could check which specials we had going, and offer them a temporary discount. One thing I have noticed about Dish Network is that you offer very flexible packages so I do not doubt that there would be a great solution for nearly every customer who needed to tweak their current package."
Rachelle's Answer #2
"Of course, we would never want to see a valued customer leave; however, to win them back I would first need to understand where we lost them in the first place. Then, I would ask the customer what we could do to win them back. Often, they will tell you exactly what they need and want. If I could deliver their request within reason, I would."
7.
What is your favorite TV show on cable or satellite, right now?
The interviewer would like to get to know you on a personal level while also seeing if you are in-the-know when it comes to the hottest TV shows available in Dish Network satellite packages. If you do not watch TV, try to avoid saying this in a negative tone. Mention a related activity you do instead. Perhaps you have a blog where you critique movies, or maybe you prefer to watch classic films that are made available by Dish Network.

Rachelle's Answer #1
"I have seen a lot of great shows come out in the past year or so. Currently, I am still addicted to Game of Thrones, as well as Westworld. I like to watch premium shows that have complex and deep storylines. With that said, I am always open to suggestions should you have them!"
Rachelle's Answer #2
"I prefer spending my time watching movies from the '80s, '90s and early 2000s. I have a pretty popular blog focused on writing reviews for cult classic films from those eras, across multiple genres. I am an avid movie buff and can offer your satellite clients endless suggestions of movies they can find on your channels."
8.
Do you have previous experience in the television or entertainment industry?
The interviewer would like for you to walk them through your experience in the television or entertainment industry. Although your work is outlined in your resume, the interviewer wants you to bring that experience to life for them. If you have experience in the entertainment industry, discuss how your gained skills will benefit Dish Network. If you do not have experience in the entertainment industry, review the skills you currently have that would help Dish Network.

Rachelle's Answer #1
"I have worked in traditional broadcast for about five years now, first as a part-time program writer, and then in sales. Through this time I learned a lot about viewer behavior and preferences. I also have a full understanding of how advertising efforts work in the television industry. I look forward to bringing this experience and expertise to work at Dish Network."
Rachelle's Answer #2
"Although I have not worked in the television or entertainment industry, I do have experience in traditional advertising. Much of my background can be transferred to skills that would be helpful to Dish Network such as data analytics, marketing approaches, and building sales strategies."
9.
What questions do you have for me?
It's always a great idea to have questions ready for the interviewer. Review the Dish Network website and other online resources to ensure the queries you have are not mundane, or redundant. The last thing an interviewer wants to hear is a list of items you could have found the answers for from merely watching a video on their company site!

Here are some sample questions:

- When would you like to have this position filled?
- How long has this role been vacant?
- Is this a replacement search or a newly created role?
- What is your favorite part about working here?
- What is Dish Network's primary goal for this position in the next 12 months?
- Is there anything from my background and experience that I can clarify for you?
- What do you see as the most significant change in the satellite TV industry in the past three years?
- Is there any reason why you would not hire me?

Rachelle's Answer #1
"Thank you for asking - I do have a few questions. What is top of mind when it comes to filling this role? Also, what types of career growth opportunities would follow this position? And lastly, do you have internal candidates who are also interviewing for this position?"
Rachelle's Answer #2
"I would like to ask if there is anything in my background on which you need clarification? Also, after discussing everything today, is there any particular reason why I would not be the best fit for this executive assistant role?"
10.
What unique qualities about yourself would you bring to our company?
There are some things that your resume cannot do. Showing off your fabulous personality is one of them, for instance! Talk to the interviewer about some of your unique qualities and be sure to tie these qualities into how they will benefit the company, should they hire you.

Rachelle's Answer #1
"I have a unique ability to strike up a conversation and build rapport with nearly anyone. This skill is a great help when it comes to customer service and sales. My up-selling percentages are always very high."
Rachelle's Answer #2
"If hired, I will bring with me my unique ability to take on any customer dispute. I can find solutions to problems that work for both parties. The ability to smooth over a situation involving a customer is one of my unique strengths."
11.
How long have you been looking for a job?
The interviewer would like to know if you have been looking for a job for quite some time or if you are new to the market. Talk to the interviewer about your job search. Have you been on the lookout for a long time? How successful has your search been? You can also ask the interviewer how quickly they are hoping to hire.

Rachelle's Answer #1
"I have been on the search for perhaps a month or so. I am now just beginning to become more aggressive in my job search. How quickly are you looking to make a decision?"
Rachelle's Answer #2
"I just started my search this week! Your job posting was the very first opportunity to catch my eye, and I feel so lucky to be here interviewing with you today!"
12.
How would you prefer to be compensated?
The interviewer would like to know what type of compensation structure makes you the most comfortable. Are you looking for a compensation structure based primarily on salary, commission, or a blend of both? Maybe additional perks are more critical for you, such as vacation time, flex days, a health spending account, a generous medical plan, pension, shares, RRSP matching, car allowance, cell phone allowance, expense account, and more!

Discuss with the hiring manager how you would prefer to be compensated but be sure not to pigeonhole yourself. Freely ask the interviewer what they offer, if you are unsure.

Rachelle's Answer #1
"I am currently compensated primarily on a base salary with the opportunity to earn a quarterly bonus based on my sales. I am certainly open to hearing more about your compensation structure as I know every company is unique."
Rachelle's Answer #2
"I am currently paid on an hourly basis, with opportunity for overtime - which I like. Some commission earnings would be nice. Could you share with me what you offer here?"
13.
How comfortable are you up-selling a customer on their satellite TV package?
Satellite TV companies know all about the upsell! As a cable or satellite TV customer, you may have noticed how different channels come together in packages, usually requiring a package upgrade of some sort. There are sports package upgrades, movie bundles, and DIY show packages, speaking to the hobbies and interests of nearly any customer demographic. Discuss your level of comfortability when it comes to upselling Dish Network customers on additional channels and other service options.

Rachelle's Answer #1
"I have been cleverly upsold on products in the past and believe there is an art to it. I look forward to receiving sales training, to learn how to influence customer purchases. So long as the upsold items are ones that I know the customer will love having, I am happy to upsell them."
Rachelle's Answer #2
"Businesses need to remain profitable; hence, the importance of an upsell. With that said, I would only be comfortable if I knew I was offering the customer something of value that was in line with their interests. For instance, I would not want to push an upgraded sports package to a customer who already told me their young children enjoy particular cartoons. Instead, I would offer to upgrade their package to include the premium kids' channels."
14.
In your opinion, what are the most critical steps to troubleshooting a satellite-related technical issue?
Most of the time, it's a pretty straightforward task to troubleshoot a satellite issue. If you have formal training from a past employer, you can discuss what you learned. Maybe you have troubleshot problems at home with your current provider. Or, perhaps you are very tech savvy and naturally know what to do.

Discuss what you believe to be the most critical steps to troubleshooting a satellite-related technical issue. This question will also show the interviewer if you are a proactive problem-solver. Do you try to tackle the problem or do you just shrug your shoulders?

Rachelle's Answer #1
"I have worked for a telecommunications company in the past and received a bit of training on troubleshooting satellite-related issues. From what I recall, it's important first to decide the core of the issue. Maybe the power supply needs to be checked, or an optic cable was bumped loose at some point. Then, I would power cycle everything and check to see if other devices are having trouble. If it indeed appears to be a service provider issue, I would call into the appropriate customer service line."
Rachelle's Answer #2
"Although I am new to the satellite TV service industry, I think that the first step to troubleshooting anything is first to find out if the problem is on your end at home or the end of the service provider. To figure that out, I would check all the cables for connectivity, and then power everything down. From there, I would better be able to guess what step to take next; whether that be to call the customer service line, or replace a cable myself."
15.
How does Dish Network service compare to our competitors?
The interviewer would like to see that you have done ample research on Dish Network before your interview. Check on their website to see if you can find any information on how Dish Network is more competitive than its competitors. The biggest satellite television providers in the US include:

- DirecTV
- Charter
- Comcast Xfinity

Rachelle's Answer #1
"Through my research, I noticed that Dish Network has more robust offerings when it comes to your DVR equipment, recording capabilities, and the ability to skip commercials. These features are ones that would convince me that Dish Network is a stronger option than its competitors."
Rachelle's Answer #2
"Compared to your competitors such as Comcast Xfinity or Charter, Dish Network offers the ability to record primetime content from channels such as ABC, CBS, Fox, and NBC. Also, you can instantly skip commercials with the Dish Network service which is a great selling point for me."
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30 Dish Network Interview Questions
Win your next job by practicing from our question bank. We have thousands of questions and answers created by interview experts.
Interview Questions
  1. Do you have experience in direct sales?
  2. What are your thoughts on illegal streaming and content downloading?
  3. How do you think video-on-demand services are affecting the media advertising industry?
  4. What do you feel are the most significant differences when it comes to selling a service versus a physical product?
  5. Why do you think you will be successful in this role?
  6. How would you react if a customer threatened to cancel their satellite TV?
  7. What is your favorite TV show on cable or satellite, right now?
  8. Do you have previous experience in the television or entertainment industry?
  9. What questions do you have for me?
  10. What unique qualities about yourself would you bring to our company?
  11. How long have you been looking for a job?
  12. How would you prefer to be compensated?
  13. How comfortable are you up-selling a customer on their satellite TV package?
  14. In your opinion, what are the most critical steps to troubleshooting a satellite-related technical issue?
  15. How does Dish Network service compare to our competitors?
  16. How would you explain satellite TV to someone who didn't understand the technology?
  17. What are your thoughts on the way media is rated for the public (IE: PG, 14A, NR, Mature)?
  18. How do you feel about having your inbound calls monitored or recorded?
  19. What are the most significant differences between satellite TV and streaming services such as Netflix?
  20. How has on-demand video streaming changed the way you consume content?
  21. How would you sell our satellite TV services to someone who thinks they have what they need with Netflix and Apple TV?
  22. What are your 3 favorite forms of entertainment?
  23. In your opinion, what is the most influential form of media today?
  24. What do you feel is the biggest advantage satellite TV has over online streaming services?
  25. Have you ever used Dish Network as your satellite TV provider? If so, what has been your experience?
  26. Have you ever worked in a call center environment?
  27. What is the first thing you would do to put a customer at ease if they were upset about their satellite TV service?
  28. Give me one suggestion for Dish Network to grow our customer base in this region.
  29. What do you know about the part that AI and Machine Learning play when it comes to on-demand video streaming?
  30. Would you violate Dish Network policy to make a customer happy?
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