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Viacom Interview
Questions

30 Questions and Answers by
| Helen Lee is a freelance data analyst and writer with over 15 years of experience in marketing.

Question 1 of 30

There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?

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Viacom Interview Questions

  1. 1.

    There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?

      Your answer to this question should show hiring managers that you understand the needs of larger clients that may run advertising frequently. These larger clients may require an advertising platform with more product attributes than a smaller business would.

      Helen's Answer

      "At times, larger clients may have several campaigns running simultaneously as they launch different targeted campaigns through different channels. Due to the high volume of campaigns, it is important to have the ability to launch, manage and track all of these campaigns seamlessly. The availability of information to make these decisions quickly will also be important, and this can be addressed through a platform's analytics capabilities. The user-friendliness of the interface is also very important to execute these campaigns."

      Rachelle's Answer

      "Clients who are running advertising campaigns frequently would benefit from investing in a powerful advertising platform. The timeliness of reporting will be key, so any changes in advertising can be executed without delay. Availability of data, such as channel metrics, also helps clients make strategic advertising decisions."

  2. 2.

    Do you have any direct experience working with talent?

      A significant part of working on the film side of the business for Viacom may mean working directly with talent, and/or their agents. The interviewer would like to see that you have the ability to maintain professional relationships with everyone you work with, no matter their status. If you have direct experience working with talent, walk the interviewer through your responsibilities on the talent side. If you do not have direct experience working with talent, assure the interviewer that you are capable of maintaining professional work relationships across the board.

      Helen's Answer

      "In my current role, I recently took on the responsibility of assisting with the management and scheduling of talent on a couple of films. I felt that the experience was very eye-opening and allowed me to expand my knowledge and understanding of the film industry even further. Does this particular role with Viacom have talent-facing opportunities?"

      Rachelle's Answer

      "Although working directly with talent would be a responsibility new to me, it is one that I would eagerly take on. Utilizing my communications and customer service experience, I would be an excellent representative of Viacom when working with any talent or their agents."

  3. 3.

    Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with?

      Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.

      The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.

      Every dollar counts, even if you are working for a massive company like Viacom! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful.

      Helen's Answer

      "Most of the budgets that I have worked within are spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that every dollar is treated as though it's my own; being wisely allocated and accounted for."

      Rachelle's Answer

      "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."

  4. 4.

    Do you have confidence in your communication skills? What is your communication style?

      Strong communication makes all the difference when it comes to workplace success. Never underestimate the importance of being able to express yourself adequately. Efficiently communicating through body language, and written or oral communication can make a huge difference in the relationships with your coworkers, your boss, and your clients!

      Assure the interviewer that you are confident in your communication abilities. You can refer to any communications course or workshop that you have taken. Or, you can discuss a time when a manager told you that you had excellent communication skills! Reaffirm your answer by describing your communication style in a few words.

      Some great options are:

      - Professional
      - Diplomatic
      - Respectful
      - Attentive
      - Logical
      - Energetic
      - Objective
      - Sincere

      Helen's Answer

      "I have always been a strong communicator; however, after I took a weekend long communications workshop last year, I can confidently say that my communication skills are above average. I would describe my communication style as respectful, energetic, and sincere, aligning nicely with the communication style and values of Viacom."

      Rachelle's Answer

      "I had better have confidence in my communication skills, seeing as I am in media and marketing! In all seriousness, yes I do have excellent communication skills. I would say I'm rather direct, but try to gather as much information as possible before approaching an issue. Once I have it, I am direct and to the point, while remaining kind and diplomatic. I find my communication style works well to get things done effectively and without any convulsion."

  5. 5.

    When planning content, how often do you create alternative scenarios to help you adjust to changing situations?

      Being able to problem solve and think outside the box when it comes to changing situations is a valuable skill set. Talk to the interviewer about your ability to create a variety of potential scenarios. You may never need to take on these scenarios; however, it's great for the interviewer to know that you can adapt your plan on the fly, should Viacom ever change directions during a campaign.

      Helen's Answer

      "I love having contingency plans. It's important for a marketing team to understand that ideally, we are going to do 'X,' but if that fails, we need to be ready to hop on and make sure that 'Y' happens. It takes out the uncertainty, and is sure to prepare everyone to adapt if a problem should arise."

      Rachelle's Answer

      "Nothing is a guarantee in the media industry, that is one thing I know for sure. I always create 'what-ifs' because I know that plans change quickly, especially where there are multiple decision makers between myself and closing the project. Plan B and C are always ready to go."

  6. 6.

    Do you have a well-established network of contacts in the television industry? If so, how did you go about building this network?

      The hiring authority at Viacom wants to see that you are actively involved in pursuing a healthy and well-networked career within the television and entertainment industry. Discuss what you do to network, to get your name 'out there' and to meet new and exciting people. Show that you are social and interested in building a life-long career within media and entertainment.

      Helen's Answer

      "I have been in the media industry for eight years now and make a point to attend at least a couple of industry events every month. It's my nature to open up a conversation with people new to me, as I am curious about their career path and their connections. The first gig I ever landed in the industry was through networking, so I am a big believer in the impact of building a robust network."

      Rachelle's Answer

      "I was able to get my foot in the door for this interview at Viacom by letting people in my network know that I was seeking out new opportunities. It certainly helps to have a secure network when passively seeking new career paths. I build my network by nurturing relationships through trust, connecting regularly, and staying involved in events throughout the year."

  7. 7.

    Describe your experience working with digital advertising.

      Before getting into the details of your technical experience, hiring managers would like assurance that you know a bit about digital advertising. In your response, share details about projects or jobs where you were exposed to digital advertising efforts.

      Helen's Answer

      "My work experience includes working for a couple of different agencies that offered digital marketing services to its clients. While working at these agencies, I collaborated closely with the account managers to understand the clients' marketing needs. There are many technological tools available to help clients better target, deliver and manage their digital advertising. With an increasing number of options available to companies looking to advertise through digital channels, it is crucial to have the right tools to manage the process."

      Rachelle's Answer

      "In my previous role, I had the opportunity to work with the marketing department to help develop digital advertising campaigns for our company. I contributed to the technical requirements of the campaign project team, which included evaluating the right tools for campaign execution. Working as part of the team, I learned how complex digital advertising could be and the importance of using the right technology for each step of the process. The right technology gives a digital advertising campaign the best chance at meeting its goals."

  8. 8.

    Walk me through your experience working alongside other network departments including Marketing, Ad Sales, Press, Research, Digital, and Social.

      Viacom is all about collaboration, and the hiring authority wants to know that you are, too! Think about a project or two where you worked closely with co-workers from other departments. Talk to the interviewer about the types of people you worked alongside (job titles, seniority, etc.) and then point out what you learned. Be sure to reference the fact that collaboration is something that you enjoy.

      Helen's Answer

      "In my current role I work with the department heads and other senior management in the Digital and Social Networking department. I also work alongside many content writers, who often vary, depending on the style or nature of the work. For the most part, the projects are for digital video campaigns for social media platforms. I believe that cross-departmental collaboration, when done right, is what can set a company apart from its competition. When all creative minds work together as one, incredible things can happen!"

      Rachelle's Answer

      "As a recent graduate, the bulk of my cross-collaboration is with other students, groups within my university, or one-on-one project partnerships. I enjoy collaboration as it allows people to pass ideas around, working together on one important goal. I look forward to working with the various departments within Viacom and getting to know a few of your teams!"

  9. 9.

    Viacom strives to be first in all we do. How do you stay ahead in the latest television trends?

      In the media and entertainment industry, it's imperative that you remain up to date on trends. Being up to date means not only knowing what's happening 'in the now' but also what's coming down the pipe. Talk to the interviewer about how you remain ahead of the latest trends in the industry. Examples could include helpful blogs, podcasts, industry events, or continuing education opportunities. Be sure to express the fact that staying on trend is very important to you.

      Helen's Answer

      "It's vital that I remain on trend, and even ahead of the curve when it comes to what's happening in television. To remain ahead of trends, I set up Google alerts with particular keywords. This set up allows me to read articles in real-time, allowing me to research new happenings very quickly and efficiently."

      Rachelle's Answer

      "I am involved in a few television industry associations, allowing me to keep my network healthy. This robust network means that I will often hear about happenings before they become official public news. I also rely on continued education, whether it be workshops offered by my employer, independent industry events, and online courses."

  10. 10.

    Name for me one effective method for driving audience engagement in the television industry.

      The interviewer wants to see that you readily have insight when it comes to audience engagement in the television industry. Viacom is all about leveraging multiple channels to drive engagement. Discuss one approach you would take for increasing audience engagement if you were the successful candidate.

      Helen's Answer

      "If given the opportunity to drive audience engagement for Viacom, the first place I would look is where your target audience spends their most time, which I believe to be Instagram. I would create a unique hashtag along with a contest for free tickets to a release party or another coveted prize. I would use the opportunity to create a conversation around Viacom latest television show or another exciting release."

      Rachelle's Answer

      "I believe in a multi-channel approach, so I would begin by collaborating with Viacom's social media and digital departments to make engaging 15-second videos, like a series of teasers, for publishing on IGTV, YouTube, and other social networking sites where video content is king."

  11. 11.

    Describe to me the types of digital media you are most experienced with.

      There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the Viacom job description.

      Helen's Answer

      "In my current role I work primarily with online channels such as YouTube and IGTV, creating short-form video content. I also have experience working on projects related to gamification ads. I saw in the Viacom job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing, along with other short-form marketing efforts. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."

      Rachelle's Answer

      "While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."

  12. 12.

    Is compensation the most critical factor for you when taking a new job?

      Viacom knows they have a lot to give when it comes to employee packages, and their overall offering. The interviewer would like to know how much emphasis you put on pay when considering a new position. In addition to compensation, there are many other factors in a fulfilling career. These other factors may include:

      - work/life balance
      - amount of travel involved in the role
      - overall medical and health benefits
      - additional perks such as car allowance, cell allowance, spending account
      - amount of vacation time
      - the type of clients you would be working with
      - the location in proximity to your residence
      - career growth opportunity
      - the size of your new team
      - Viacom's reputation
      - overall workplace culture

      Talk to the interviewer about other factors that are important to you when considering a new job. If you are not sure on details for this role, you can ask!

      Helen's Answer

      "Salary is important to me because I know that I am skilled and well educated. With that said, I do look at the full picture which includes factors such as benefits and the amount of paid vacation time."

      Rachelle's Answer

      "Being newer to my career, I am looking to join a media and entertainment company that will give me the opportunity to work on more significant projects with robust tech and applications. Compensation is a driver, of course, but not the only one."

  13. 13.

    What questions do you have for me?

      It's always a great idea to have questions ready for the interviewer. Review the company website and other online resources to ensure the queries you have are not mundane, or redundant. The last thing an interviewer wants to hear is a list of items you could have found the answers for from merely watching a video on their company site!

      Here are some sample questions:

      - When would you like to have this position filled?
      - How long has this role been vacant?
      - Is this a replacement search or a newly created role?
      - What is your favorite part about working here?
      - What is the company's primary goal for this position in the next 12 months?
      - Is there anything from my background and experience that I can clarify for you?
      - What do you see as the most significant change in this industry over the past three years?
      - Is there any reason why you would not hire me?

      Helen's Answer

      "Thank you for asking - I do have a few questions. What is top of mind when it comes to filling this role? Also, what types of career growth opportunities would follow this position? And lastly, do you have internal candidates who are also interviewing for this position?"

      Rachelle's Answer

      "Thank you for asking! A couple of questions come to mind. What do you see as the biggest challenge Viacom will be facing in the next 12 months? Also, what is your employee turnover rate, and could you tell me a bit about the retention plan you currently have in place?"

  14. 14.

    How was your performance measured, in your most recent role?

      The interviewer would like to understand better the key performance indicators you needed to meet in your previous role, and how precisely those KPI's were measured. A good interviewer will recognize that the top candidates ALWAYS understand how they were measured, and where they landed in regards to their performance against others in a similar role.

      It is a red flag to an interviewer if the interviewee responds with 'I don't know,' or worse yet - 'My company didn't measure my performance in any way.' Every company pays attention to employee performance metrics; it's just that some ways are more evident than others.

      Some ways that your employer might measure your performance:

      - The rate of absence, late days, and sick days
      - Setting specific objectives for you, related to a task
      - Amount of defective work submitted, or amount of work returned
      - Error counting
      - Timed tasks
      - Employee retention rates (for managers)
      - The willingness of clients to recommend you or your work
      - Feedback provided by coworkers and management
      - Number of sales
      - Scheduling errors
      - Safety days
      - Quality of contacts generated

      Quickly go over how you were measured in your most recent role, highlighting any areas where you exceeded expected targets.

      Helen's Answer

      "In my previous role as a digital content marketer, I was measured by a range of social media analytics, client feedback, and overall satisfaction, as well as project churn rate. My KPI's were always sitting about 20% above expectations."

      Rachelle's Answer

      "As a production manager, my performance was measured by employee retention rates, production rates, and active days. I always exceeded expectations especially in the area of positive feedback, budget allocation, and the meeting of deadlines."

  15. 15.

    How do you like to encourage ideas in others?

      Viacom is a highly creative company who seeks out team members who are creative themselves, but who also encourage great things in their co-workers. The interviewer would like to know how you have inspired others to think creatively. Encouragement to others is a great skill to possess. Talk to the interviewer about your ability to promote creative ideas in your team members.

      Here are some ways that you can encourage ideas in others:

      - Get to know them and what they like to work on.
      - Send an encouraging email letting them know you like their ideas.
      - Publicly praise their efforts.
      - If they are doing a great job, offer them more related opportunities.
      - If you are a leader, then tell them that you like their ideas.
      - Show that you believe in their quality of work before they even deliver it.

      Helen's Answer

      "In my current role, I try to leave crumbs of knowledge and ideas around the office. You know - things that inspire my team and me like magazines, articles, photographs, and even certain music. These are all great ways to spark conversations and get my marketing team thinking."

      Rachelle's Answer

      "I like to encourage other people to be creative in their thinking and present ideas to the company, no matter how off the wall they may seem. Some of our most successful employees are ones who are confident in their ability to bring forward their unique ideas. I encourage participation through an open door policy and strong praise for those who show initiative."

  16. 16.

    When have you worked among a diverse group of people?

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  17. 17.

    Do you consider yourself a persuasive person?

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  18. 18.

    What career path interests you the most with Viacom?

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  19. 19.

    Think about a demanding boss, professor or coworker. How did you successfully interact with this person?

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  20. 20.

    When have you significantly contributed to obtaining a corporate goal?

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  21. 21.

    What methods do you use, to work within a brand's voice consistently?

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  22. 22.

    How do you establish relationships with the creative community in your area?

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  23. 23.

    Walk me through your experience with department management, studio clients and vendors.

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  24. 24.

    What expertise do you bring in digital KPIs and analytics?

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  25. 25.

    The technology available to Viacom's campaign managers is continually changing and improving. How do you remain current with industry tools?

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  26. 26.

    Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer?

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  27. 27.

    Have you ever had to pitch an idea? If so, how was your presentation received?

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  28. 28.

    What has been the best short-form content project you have worked on this year?

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  29. 29.

    At Viacom you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?

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  30. 30.

    Film marketing efforts are continually changing. What is your favorite film marketing approach right now?

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