Written on March 1st, 2019 | Rachelle is a job search expert, career coach, and headhunter who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
Describe to me the types of digital media you are most experienced with.
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There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the Viacom job description.
"In my current role I work primarily with online channels such as YouTube and IGTV, creating short-form video content. I also have experience working on projects related to gamification ads. I saw in the Viacom job posting that you were looking for someone with in-depth knowledge with IGTV and Insta Stories for marketing, along with other short-form marketing efforts. I would rate my knowledge in this area an 8 out of 10, leaving me very confident that I would meet your requirements."
Second Answer Example
"While completing my degree in Digital Marketing, I learned a great deal about digital media production and design for video and web platforms. Most of my experience is with creating compelling video ads, and shorts for use online and on social media."
Is compensation the most critical factor for you when taking a new job?
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Viacom knows they have a lot to give when it comes to employee packages, and their overall offering. The interviewer would like to know how much emphasis you put on pay when considering a new position. In addition to compensation, there are many other factors in a fulfilling career. These other factors may include:
- work/life balance
- amount of travel involved in the role
- overall medical and health benefits
- additional perks such as car allowance, cell allowance, spending account
- amount of vacation time
- the type of clients you would be working with
- the location in proximity to your residence
- career growth opportunity
- the size of your new team
- Viacom's reputation
- overall workplace culture
Talk to the interviewer about other factors that are important to you when considering a new job. If you are not sure on details for this role, you can ask!
"Salary is important to me because I know that I am skilled and well educated. With that said, I do look at the full picture which includes factors such as benefits and the amount of paid vacation time."
Second Answer Example
"Being newer to my career, I am looking to join a media and entertainment company that will give me the opportunity to work on more significant projects with robust tech and applications. Compensation is a driver, of course, but not the only one."
It's always a great idea to have questions ready for the interviewer. Review the company website and other online resources to ensure the queries you have are not mundane, or redundant. The last thing an interviewer wants to hear is a list of items you could have found the answers for from merely watching a video on their company site!
Here are some sample questions:
- When would you like to have this position filled?
- How long has this role been vacant?
- Is this a replacement search or a newly created role?
- What is your favorite part about working here?
- What is the company's primary goal for this position in the next 12 months?
- Is there anything from my background and experience that I can clarify for you?
- What do you see as the most significant change in this industry over the past three years?
- Is there any reason why you would not hire me?
"Thank you for asking - I do have a few questions. What is top of mind when it comes to filling this role? Also, what types of career growth opportunities would follow this position? And lastly, do you have internal candidates who are also interviewing for this position?"
Second Answer Example
"Thank you for asking! A couple of questions come to mind. What do you see as the biggest challenge Viacom will be facing in the next 12 months? Also, what is your employee turnover rate, and could you tell me a bit about the retention plan you currently have in place?"
How was your performance measured, in your most recent role?
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The interviewer would like to understand better the key performance indicators you needed to meet in your previous role, and how precisely those KPI's were measured. A good interviewer will recognize that the top candidates ALWAYS understand how they were measured, and where they landed in regards to their performance against others in a similar role.
It is a red flag to an interviewer if the interviewee responds with 'I don't know,' or worse yet - 'My company didn't measure my performance in any way.' Every company pays attention to employee performance metrics; it's just that some ways are more evident than others.
Some ways that your employer might measure your performance:
- The rate of absence, late days, and sick days
- Setting specific objectives for you, related to a task
- Amount of defective work submitted, or amount of work returned
- Error counting
- Timed tasks
- Employee retention rates (for managers)
- The willingness of clients to recommend you or your work
- Feedback provided by coworkers and management
- Number of sales
- Scheduling errors
- Safety days
- Quality of contacts generated
Quickly go over how you were measured in your most recent role, highlighting any areas where you exceeded expected targets.
"In my previous role as a digital content marketer, I was measured by a range of social media analytics, client feedback, and overall satisfaction, as well as project churn rate. My KPI's were always sitting about 20% above expectations."
Second Answer Example
"As a production manager, my performance was measured by employee retention rates, production rates, and active days. I always exceeded expectations especially in the area of positive feedback, budget allocation, and the meeting of deadlines."
Viacom is a highly creative company who seeks out team members who are creative themselves, but who also encourage great things in their co-workers. The interviewer would like to know how you have inspired others to think creatively. Encouragement to others is a great skill to possess. Talk to the interviewer about your ability to promote creative ideas in your team members.
Here are some ways that you can encourage ideas in others:
- Get to know them and what they like to work on.
- Send an encouraging email letting them know you like their ideas.
- Publicly praise their efforts.
- If they are doing a great job, offer them more related opportunities.
- If you are a leader, then tell them that you like their ideas.
- Show that you believe in their quality of work before they even deliver it.
"In my current role, I try to leave crumbs of knowledge and ideas around the office. You know - things that inspire my team and me like magazines, articles, photographs, and even certain music. These are all great ways to spark conversations and get my marketing team thinking."
Second Answer Example
"I like to encourage other people to be creative in their thinking and present ideas to the company, no matter how off the wall they may seem. Some of our most successful employees are ones who are confident in their ability to bring forward their unique ideas. I encourage participation through an open door policy and strong praise for those who show initiative."
6. Do you have confidence in your communication skills? What is your communication style? Strong communication makes all the difference when it comes to workplace success. Never underestimate the importance of being able to express yourself adequately. Efficiently communicating through body language, and written or oral communication can make a huge difference in the relationships with your coworkers, your boss, and your clients!
Assure the interviewer that you are confident in your communication abilities. You can refer to any communications course or workshop that you have taken. Or, you can discuss a time when a manager told you that you had excellent communication skills! Reaffirm your answer by describing your communication style in a few words.
Some great options are:
- Sincere Here is an answer example: "I have always been a strong communicator; however, after I took a weekend long communications workshop last year, I can confidently say that my communication skills are above average. I would describe my communication style as respectful, energetic, and sincere, aligning nicely with the communication style and values of Viacom." Here is an answer example: "I had better have confidence in my communication skills, seeing as I am in media and marketing! In all seriousness, yes I do have excellent communication skills. I would say I'm rather direct, but try to gather as much information as possible before approaching an issue. Once I have it, I am direct and to the point, while remaining kind and diplomatic. I find my communication style works well to get things done effectively and without any convulsion."7. When have you worked among a diverse group of people? Viacom is all about embracing diversity, and you will find a lot of it in their company, with over 11,000 unique and talented employees. The interviewer would like to know that you are accustomed to working with a broad range of people. Assure the interviewer that you can handle an environment that offers diversity by providing an example of your exposure to diverse work environments. Here is an answer example: "I have worked in a diverse-rich environment my entire career. A successful media and entertainment company should embrace differences of all kinds. It's what spurs creativity and genius ideas!" Here is an answer example: "I have worked with diverse groups of people most of my career, including my time at University. I am most comfortable, and happy, in this type of environment because it offers great learning opportunities from those who are different than me."8. Do you consider yourself a persuasive person? Part of being an excellent communicator is also having the power of persuasion when necessary. There is a difference between persuasion and debating - or even convincing. Persuasion is used when you want to influence someone rather than tell them that they are wrong, and you are right.
The power of persuasion is essential if you are selling or pitching anything. It is also a helpful skill when you want to gain momentum with your coworkers or have your boss better understand your approach on a project. It is not a negative thing to be persuasive. Talk to the interviewer about whether or not you consider yourself to be a persuasive individual. Here is an answer example: "Persuasion is a key skill of an effective leader, in my opinion. Have you ever read the book, 'Pre-Suasion,' by Robert Cialdini? He speaks of the science in persuasion and that there are significant moves to be made before ever asking someone to do something on your behalf. This book has greatly influenced how I use persuasion." Here is an answer example: "Persuasion and digital marketing methods go hand in hand so, yes, I believe that I am a persuasive person. My approach is not sly or combative in any way, however. I go about persuading others by displaying how my approach, or belief, could benefit the other party. In my case at work, the client who purchases advertising spots with my current company."9. What career path interests you the most with Viacom? The interviewer would like to know if you are interested in career progression within Viacom. Having completed some research on available roles within Viacom is essential. Be sure to envision where you can see yourself fitting, and growing, with the organization before your interview. Do some research on what a career path could look like with this particular company. Here is an answer example: "I have my sights set on becoming a content manager within your agency one day. I noticed on LinkedIn that your current content manager started in the exact position for which I am interviewing, just five short years ago. Management within an arm of marketing is an exciting thought for me." Here is an answer example: "As a skilled manager, I am interested in eventually running a team within Viacom's Ad Sales and Affiliate Marketing department. I am very analytical and love to solve problems. I understand that I have to learn the Viacom products much better; however, its an interest of mine to note."10. Think about a demanding boss, professor or coworker. How did you successfully interact with this person? Viacom employs over 11,000 people, and they know that, no matter how easy-going you are, or how well they hire, there will be someone you butt heads with.
The interviewer wants to know how you interact with people who may have challenging personalities. Think about that one person at work who is seen as hard to please. Perhaps there is someone in your current environment who tries to intimidate others. Show the interviewer that you work well with most personalities even though you recognize there are some folks out there who are quite difficult to please. Avoid speaking poorly of anyone and be sure to end your response on a positive note. Here is an answer example: "The most difficult person I ever worked with was my boss a few years back. She received a promotion to VP from the position I had been hired to fill and was unwilling to listen to my ideas to change the department. I believe she felt personally offended that I did not think her processes were the most efficient, but it was not personal. I sat with her for a one on one meeting when there were very few people in the building, and we had a nice chat about the positive changes she made to the department and my ideas to continue to grow what she began." Here is an answer example: "I struggled a bit with the new sales lead at my previous company. She was brought on with no experience in our industry and seemed to have little interest in it. To win her over; I invited her on a business trip for an out of town client. I wanted her to meet my clients and spend one-on-one time together. We bonded as humans, mothers, and sales executives. She learned a lot about the company and industry, and I learned a lot about what skills she brought from her previous roles."11. When planning content, how often do you create alternative scenarios to help you adjust to changing situations? Being able to problem solve and think outside the box when it comes to changing situations is a valuable skill set. Talk to the interviewer about your ability to create a variety of potential scenarios. You may never need to take on these scenarios; however, it's great for the interviewer to know that you can adapt your plan on the fly, should Viacom ever change directions during a campaign. Here is an answer example: "I love having contingency plans. It's important for a marketing team to understand that ideally, we are going to do 'X,' but if that fails, we need to be ready to hop on and make sure that 'Y' happens. It takes out the uncertainty, and is sure to prepare everyone to adapt if a problem should arise." Here is an answer example: "Nothing is a guarantee in the media industry, that is one thing I know for sure. I always create 'what-ifs' because I know that plans change quickly, especially where there are multiple decision makers between myself and closing the project. Plan B and C are always ready to go."12. When have you significantly contributed to obtaining a corporate goal? The interviewer would like to know that you take an interest in the overall goals of the company. Engaged employees are always the most productive. Assure the interviewer that you are capable of being an involved team member by assisting, in some way, to the end goal of the corporation. Here is an answer example: "In my current role, all of our projects are handled collaboratively, through cross-functioning teams. We all contribute in our way to the final project. My biggest contribution has been in guiding and mentoring the interns who come to our department. I encourage them to participate in brainstorm sessions and to throw out ideas in pitch meetings. By actively participating in open workplace culture, we have seen great ideas come from even the most junior marketers." Here is an answer example: "I often challenge and push my team to a significant increase in productivity on the last day of the month, to meet our production goals. Last month, we beat most of our deadlines by 3-4 days. It was a tough challenge, but we all felt great about the accomplishment in the end."13. What methods do you use, to work within a brand's voice consistently? When working on digital content, you will be asked to remain in line with your employers brand, and even perhaps the brand of your clients. The interviewer would like to know how you ensure that you maintain a brand's voice, consistently delivering it across multiple platforms or channels. Discuss your best methods for preserving brand voice, and be sure to express that you understand the importance of this skill. Here is an answer example: "One tool that my current employer uses, and I find to be very helpful, is our internal Style Guide. This style guide is a tool for writers, producers, and creatives of all kinds, to refer to when they are unsure if their idea is on-track with the company's brand. Another method that I refer to often is to first storyboard the 'voice' that I want before beginning a project. I can create a clear narrative around the marketing effort very early on in the project." Here is an answer example: "I fully understand how critical it is to work within a brand's voice consistently throughout a project. One method that I enjoy is to create a guide that outlines the jargon or colloquialisms that are acceptable to use in the campaign. Somewhat like a style guide, but easier to refer back to. I also feel it's important to make the voice of a brand a company-wide initiative so that co-workers can check in with each other to ensure all work is consistent and the best it can be."14. Do you have a well-established network of contacts in the television industry? If so, how did you go about building this network? The hiring authority at Viacom wants to see that you are actively involved in pursuing a healthy and well-networked career within the television and entertainment industry. Discuss what you do to network, to get your name 'out there' and to meet new and exciting people. Show that you are social and interested in building a life-long career within media and entertainment. Here is an answer example: "I have been in the media industry for eight years now and make a point to attend at least a couple of industry events every month. It's my nature to open up a conversation with people new to me, as I am curious about their career path and their connections. The first gig I ever landed in the industry was through networking, so I am a big believer in the impact of building a robust network." Here is an answer example: "I was able to get my foot in the door for this interview at Viacom by letting people in my network know that I was seeking out new opportunities. It certainly helps to have a secure network when passively seeking new career paths. I build my network by nurturing relationships through trust, connecting regularly, and staying involved in events throughout the year."15. Have you ever managed or helped with a content budget? If so, what type of budgets are you accustomed to working with? Before your interview, take some time to gather data related to the budgets you have worked with, and the times when you have come in under budget. This way, you will be prepared with specifics when asked about your budgetary experience.
The interviewer wants to see that you have great insight when it comes to being budget conscious. Appropriate planning is one of the keys to a successful project, so be sure to discuss the steps that you take to plan a project's dollar spend carefully.
Every dollar counts, even if you are working for a massive company like Viacom! If you do not have experience in budget management, refer to the fact that you are responsible and resourceful. Here is an answer example: "Most of the budgets that I have worked within are spread amongst a variety of digital production and creative costs. I have worked on budgets as small as $5,000 and as large as $15M. No matter the size of the budget, it's incredibly important that every dollar is treated as though it's my own; being wisely allocated and accounted for." Here is an answer example: "Although my experience does not yet include budget management, I have made recommendations on cost savings when it comes to content writing, video production, and talent acquisition. I feel that with the right training, and some more work experience, I will be ready to assist with content budgeting in no time."16. How do you establish relationships with the creative community in your area? The interviewer wants to find out about your networking capabilities as well as how deep your passion goes for the film industry. Discuss how you get to know the film community and other creatives in your network. Discuss what you do, outside of work obligations, to get to know your industry peers. Here is an answer example: "I have been an active member of the Creative Film Society for the past four years. I try to attend as many gatherings and events as possible. I have met many excellent connections through this group, and will continue to be a member for years to come." Here is an answer example: "For the past couple of years, I have taken the time to volunteer at many independent film events and film festivals. I was the President of my university's New Filmmakers Initiative, a group of aspiring film creatives who worked together to open doors for new opportunities in the industry. It's essential to me that I am part of something bigger than I am. This way, I continue to learn and grow through the knowledge of others who are more experience in the world of film."17. Describe your experience working with digital advertising. Before getting into the details of your technical experience, hiring managers would like assurance that you know a bit about digital advertising. In your response, share details about projects or jobs where you were exposed to digital advertising efforts. Here is an answer example: "My work experience includes working for a couple of different agencies that offered digital marketing services to its clients. While working at these agencies, I collaborated closely with the account managers to understand the clients' marketing needs. There are many technological tools available to help clients better target, deliver and manage their digital advertising. With an increasing number of options available to companies looking to advertise through digital channels, it is crucial to have the right tools to manage the process." Here is an answer example: "In my previous role, I had the opportunity to work with the marketing department to help develop digital advertising campaigns for our company. I contributed to the technical requirements of the campaign project team, which included evaluating the right tools for campaign execution. Working as part of the team, I learned how complex digital advertising could be and the importance of using the right technology for each step of the process. The right technology gives a digital advertising campaign the best chance at meeting its goals."18. Walk me through your experience with department management, studio clients and vendors. The purpose of this question is to uncover whether you are experienced with cross-collaboration when it comes to other internal departments, clients, and vendors which Viacom would rely upon. Talk about the groups and people that you collaborate with regularly, in your current role. Here is an answer example: "In my current role I will collaborate with a variety of groups every single day. One day I may be working with the social media creatives and the human resources department, while also juggling multiple talent agents. The next day, I could be collaborating with a whole other group. I enjoy the challenge and the variety in communication that comes with working in this type of environment." Here is an answer example: "As a recent graduate, my experience working in cross-collaborative environments is limited to my educational experience. While attending university, I worked with people of all personality types, needs, and approaches to work. I can pivot when needed, and can work with a variety of groups such as multiple Viacom departments, clients, and vendors."19. What expertise do you bring in digital KPIs and analytics? Viacom tracks all types of data and analytics related to their digital content so it will be necessary to them that you bring experience in KPI tracking. Be prepared to discuss with the interviewer the types of digital KPIs and analytics you keep an eye on, in your current role.
Some important KPIs in the world of digital content creation may include analytics around reach; including unique visits. Engagement rates; including time spent on your page, ad, or video. You may also look at the number of engaged comments or social sharing rates. Talk to the interviewer about the KPIs that you currently work with, and why you believe they are essential to track. Here is an answer example: "In my current role, the numbers that I care about the most include our sentiment rates. I look at the number of comments and engagement. I like to see soaring numbers when it comes to social media shares or @ tags. Nothing feels as great as seeing your digital content go viral and I look forward to achieving more of that in my career with Viacom." Here is an answer example: "When it comes to digital KPIs, my current employer puts a significant focus on social sharing and engaged comments. When digital content is good, viewers will quickly share without hesitation. When engagement rates are high, it's a quick indicator that your content is on point."20. Walk me through your experience working alongside other network departments including Marketing, Ad Sales, Press, Research, Digital, and Social. Viacom is all about collaboration, and the hiring authority wants to know that you are, too! Think about a project or two where you worked closely with co-workers from other departments. Talk to the interviewer about the types of people you worked alongside (job titles, seniority, etc.) and then point out what you learned. Be sure to reference the fact that collaboration is something that you enjoy. Here is an answer example: "In my current role I work with the department heads and other senior management in the Digital and Social Networking department. I also work alongside many content writers, who often vary, depending on the style or nature of the work. For the most part, the projects are for digital video campaigns for social media platforms. I believe that cross-departmental collaboration, when done right, is what can set a company apart from its competition. When all creative minds work together as one, incredible things can happen!" Here is an answer example: "As a recent graduate, the bulk of my cross-collaboration is with other students, groups within my university, or one-on-one project partnerships. I enjoy collaboration as it allows people to pass ideas around, working together on one important goal. I look forward to working with the various departments within Viacom and getting to know a few of your teams!"21. The technology available to Viacom's campaign managers is continually changing and improving. How do you remain current with industry tools? To add value as a Viacom team member, it is essential that you remain current to changes in the industry's tech and tools. Whether through formal or informal means, hiring managers want to be assured that you will make strides to remain informed and continue learning about trends and new developments in the digital advertising industry. Through your response, convey that you are interested in personal, professional growth that will contribute to Viacom's strategic goals. Here is an answer example: "I have witnessed the many technological changes and improvements that have benefited marketers in the media and entertainment industry. I understand that to get a full picture of the industry climate; you have to go outside the company's walls. I belong to several industry professional groups online where I am informed of helpful seminars and training sessions. The information I acquire from these gatherings has been valuable as I implement my learnings into my job responsibilities and share with other team members within the company." Here is an answer example: "I believe that informal learning can be just as valuable as formal training sessions or seminars. I continually seek out ways to learn more about digital advertising, whether it's from the technological side or the creative side. By connecting with clients, co-workers in other departments or professionals in my network, I have gained valuable insights, giving me new perspectives on my work and the industry overall."22. There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns? Your answer to this question should show hiring managers that you understand the needs of larger clients that may run advertising frequently. These larger clients may require an advertising platform with more product attributes than a smaller business would. Here is an answer example: "At times, larger clients may have several campaigns running simultaneously as they launch different targeted campaigns through different channels. Due to the high volume of campaigns, it is important to have the ability to launch, manage and track all of these campaigns seamlessly. The availability of information to make these decisions quickly will also be important, and this can be addressed through a platform's analytics capabilities. The user-friendliness of the interface is also very important to execute these campaigns." Here is an answer example: "Clients who are running advertising campaigns frequently would benefit from investing in a powerful advertising platform. The timeliness of reporting will be key, so any changes in advertising can be executed without delay. Availability of data, such as channel metrics, also helps clients make strategic advertising decisions."23. Walk me through your experience with YouTube and Instagram's IGTV programming. Which platform do you prefer? Digital content creators have been having the 'YouTube versus IGTV' conversation as of late. Before your interview, check out Viacom channels on each platform to see if you can recognize if they have a preference between the two. Be sure to keep your response positive, providing a well-researched argument for and against, each platform. Here is an answer example: "I am more familiar with YouTube, considering it has been around for much longer; however, I believe that they each have their relevance without having to be direct competitors. Kind of like Coke and Sprite. There is room for each of them to be a favorite in their own time. I do not believe that IGTV will replace YouTube; rather, I think they compliment each other. IGTV offers more on-trend videos, where YouTube is great for longer-form media such as videos, movies, and series watching." Here is an answer example: "I do lean more towards IGTV because I am very familiar with it; having immersed myself in the Instagram feature the moment it came out. With nearly a billion monthly users, I feel that there is a ton of content online. I will say that it's harder to filter through what you want, leaving YouTube an easier user experience when it comes to watching specific content that a user is eager to find."24. Have you ever had to pitch an idea? If so, how was your presentation received? If you are new to your career in television, the idea of pitching may make you feel weak in the knees. If you have experience, you may still feel the nerves but are calmed by the knowledge that you have nailed the formula of a compelling presentation.
Wherever you are in your career, the interviewer would like to know if you will enter this role, ready to pitch excellent ideas to clients of: company: or even to internal departments. Be sure to touch on the fact that you are confident, creative, and persuasive by nature. Here is an answer example: "I have pitched ideas numerous times in my career; whether it be for television show ideas, digital marketing methods, or social media campaigns. I believe that part of what makes me so valuable to my employer is my ability to jump into any meeting with confidence and present my ideas with enthusiasm." Here is an answer example: "I am newer to my career; however, I gained a lot of experience in presenting and delivering pitches while attending post-secondary education. What I learned in University is that with some research, strong data, and a dash of creativity, I can pitch anything, as long as I have the right framework in place. I recently completed a course by Oren Klaff on Pitch Mastery which I believe will benefit Viacom greatly when it comes to my future involvement in pitch meetings."25. Viacom strives to be first in all we do. How do you stay ahead in the latest television trends? In the media and entertainment industry, it's imperative that you remain up to date on trends. Being up to date means not only knowing what's happening 'in the now' but also what's coming down the pipe. Talk to the interviewer about how you remain ahead of the latest trends in the industry. Examples could include helpful blogs, podcasts, industry events, or continuing education opportunities. Be sure to express the fact that staying on trend is very important to you. Here is an answer example: "It's vital that I remain on trend, and even ahead of the curve when it comes to what's happening in television. To remain ahead of trends, I set up Google alerts with particular keywords. This set up allows me to read articles in real-time, allowing me to research new happenings very quickly and efficiently." Here is an answer example: "I am involved in a few television industry associations, allowing me to keep my network healthy. This robust network means that I will often hear about happenings before they become official public news. I also rely on continued education, whether it be workshops offered by my employer, independent industry events, and online courses."26. What has been the best short-form content project you have worked on this year? The interviewer would like to have more information on the project in which you are most proud. If you have a digital portfolio with you, this is a great tool to use when describing the best short-form content project you have worked on this year. Here is an answer example: "I genuinely enjoy working on both long and short-form content projects; however, I do find short-form digital content to be especially thrilling to create. A favorite short-form project that I worked on this year was a series of educational shorts for a children's channel with which I collaborated. This project was similar to media you would see on Viacom's 'Nickelodeon' channels. It was important to me that the messaging be clear while also being fun and educational. Mission accomplished, as the series received more shares, comments, and downloads than any other we have released in the past five years." Here is an answer example: "This year I was part of a team that created a series of interactive landing pages for an upcoming film we were marketing. To include interactive elements such as reveal marketing, contests, and gamification, we grew engagement exponentially. I would love to show you more from my portfolio, which I prepared for you."27. At Viacom you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization? Production deadlines are incredibly important. One missed deadline can throw a thousand deliverables out of balance, costing Viacom countless dollars. Talk to the interviewer about a time when you nearly missed a production deadline. Discuss how you caught the potential disaster, and pivoted to make sure that you met the deadline in the end. Be sure to mention what you learned in the process! Here is an answer example: "I handle dozens of deliverables in a day, making it a challenge to stay on top of it all. I nearly missed an important deadline because I delegated a few tasks to my assistant without checking in regularly. Since this incident, I have set up my work in a cloud-based task management system which my assistant and I share. I set up clear milestones, attached to dates and times; ensuring that we are on the same page all the times." Here is an answer example: "Tight deadlines are normal in the media and entertainment industry, and I make a point of delivering early on everything as often as possible. Last month, I had a production deadline that offered half the working time as usual. I took my work home every night for a week to ensure that we met the deadline without the quality of work suffering; however, it just wasn't enough. At the eleventh hour, I called in reinforcements. It is sometimes hard for me to ask for help, but I know to set my ego aside for the good of the project."28. Name for me one effective method for driving audience engagement in the television industry. The interviewer wants to see that you readily have insight when it comes to audience engagement in the television industry. Viacom is all about leveraging multiple channels to drive engagement. Discuss one approach you would take for increasing audience engagement if you were the successful candidate. Here is an answer example: "If given the opportunity to drive audience engagement for Viacom, the first place I would look is where your target audience spends their most time, which I believe to be Instagram. I would create a unique hashtag along with a contest for free tickets to a release party or another coveted prize. I would use the opportunity to create a conversation around Viacom latest television show or another exciting release." Here is an answer example: "I believe in a multi-channel approach, so I would begin by collaborating with Viacom's social media and digital departments to make engaging 15-second videos, like a series of teasers, for publishing on IGTV, YouTube, and other social networking sites where video content is king."29. Film marketing efforts are continually changing. What is your favorite film marketing approach right now? The interviewer would like to see that you are in-the-know when it comes to film marketing approaches. Some of these approaches could include involving the audience in the pre-release stage, pulling a publicity stunt, creating pre-roll video ads, leveraging press-junkets, or creating an interactive reveal marketing strategy. Discuss the approach you are favoring at the moment, and be ready to explain your reasoning. Here is an answer example: "There are many bright film marketing approaches that I admire, including the frenzy created by The Blair Witch Project producers back in the day, to interactive social media marketing strategies used today. At this time, my favorite film marketing approach is a blend of highly interactive pre-roll video ads and great press-junkets. I look forward to showing Viacom some of the creative approaches I have in mind." Here is an answer example: "There are many film marketing approaches that I admire from the past including the scavenger hunts included in The Dark Knight advertising campaign and the press tour that Borat did before the first movie came out. My favorite approach is one that makes the audience need to know more, out of innate human curiosity. This curiosity can be fostered through viral marketing campaigns of all kinds."30. Do you have any direct experience working with talent? A significant part of working on the film side of the business for Viacom may mean working directly with talent, and/or their agents. The interviewer would like to see that you have the ability to maintain professional relationships with everyone you work with, no matter their status. If you have direct experience working with talent, walk the interviewer through your responsibilities on the talent side. If you do not have direct experience working with talent, assure the interviewer that you are capable of maintaining professional work relationships across the board. Here is an answer example: "In my current role, I recently took on the responsibility of assisting with the management and scheduling of talent on a couple of films. I felt that the experience was very eye-opening and allowed me to expand my knowledge and understanding of the film industry even further. Does this particular role with Viacom have talent-facing opportunities?" Here is an answer example: "Although working directly with talent would be a responsibility new to me, it is one that I would eagerly take on. Utilizing my communications and customer service experience, I would be an excellent representative of Viacom when working with any talent or their agents."
Writers for Viacom Answers and Questions
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace.
Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career.
Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise.
Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
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