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NBCUniversal Interview
Questions

30 Questions and Answers by Rachelle Enns

Published May 29th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
What are the top critical KPIs for an advertising client?
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How to Answer
Advertising clients look at a multitude of KPIs when they invest in advertising efforts. When it comes to digital, some crucial factors are:

- Click-Through Rates (CTR)
- Cost Per Action (CPA)
- Conversion Rate
- Customer Acquisition Cost (CAC)

...and many more! Then, when it comes to print or traditional advertising, the KPIs change slightly, and there is more focus placed on things like response rates. Discuss with the interviewer what you believe to be the most important KPIs for an advertising client.
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Top 30 NBCUniversal Interview Questions with Full Content
1.
What are the top critical KPIs for an advertising client?
Advertising clients look at a multitude of KPIs when they invest in advertising efforts. When it comes to digital, some crucial factors are:

- Click-Through Rates (CTR)
- Cost Per Action (CPA)
- Conversion Rate
- Customer Acquisition Cost (CAC)

...and many more! Then, when it comes to print or traditional advertising, the KPIs change slightly, and there is more focus placed on things like response rates. Discuss with the interviewer what you believe to be the most important KPIs for an advertising client.

Rachelle's Answer #1
"I believe that the most important KPI for an advertising client is the Conversion Rate. The entire reason we launch effective advertising campaigns is to gain a larger customer base. Other KPIs are significant; however, I believe the Conversion Rate to be the most important one."
Rachelle's Answer #2
"In my opinion, sales revenue it the true indicator of an advertising campaigns efficacy. Every advertising client should be able to know and understand if their inbound marketing campaign has brought them more business."
2.
Think of a time you had to gather information from multiple sources. How did you determine which data was relevant and reliable?
As a broadcast, news, or live programming professional, you are aware of the fact that there are many unreliable and irrelevant sources of information out there. Walk the interviewer through the steps you take to ensure that the sources you work with are credible.

Rachelle's Answer #1
"I believe that a credible source is one that is unbiased and can be backed by facts. It's also important to ensure that the source is current and relevant to the intended audience. These are the factors that I always check into to ensure the information I receive is relevant and reliable."
Rachelle's Answer #2
"Relevant and reliable information and data are what sets trusted programming apart from the untrustworthy. When I need to gather information from multiple, or even new sources, I do a lot of digging to make sure that everything said can be backed by true and current facts. During my internship, I performed a lot of work related to fact-checking and ensuring our sources were credible. I look forward to bringing what I learned during those weeks, to NBCUniversal."
3.
What are your top two most effective social media advertising methods?
There are many effective social media advertising methods, including micro-blogging, influencer marketing, photo sharing, and video sharing. Discuss with the interviewer which two social media advertising efforts have been most effective for you, as of late.

Rachelle's Answer #1
"At the moment, I have found that video sharing and influencer marketing have been the most effective social media advertising methods for my clients. I have learned a great deal about video ads this year. The customer engagement and conversion numbers with video are incredible."
Rachelle's Answer #2
"Right now, the two most effective social media advertising methods have been IGTV, where I have created multiple advertorials and webinars that act as a lead generator to product specific landing pages. Also, I have learned how to harness the power of Twitter, which has been an incredible traffic booster for my clients' websites."
4.
Market research is essential to NBCUniversal to help us understand where to take our business in the years to come. Rate your research skills from 1-10. Do you enjoy conducting research?
In the media and publishing industry, research and reliable sources are everything. Assure the interviewer that you are capable of conducting robust and dependable research. Draw on your positive references when answering this question.
Rachelle's Answer #1
"One of the reasons why I would love to work for NBCUniversal is because of your solid reputation for reputable sources and research. In my previous positions, I have always earned recognition for my great research skills. When you call my references, they will attest to this as well. There is always room for improvement, so for that reason, I would rate myself as an 8.5 out of 10 for research capabilities."
Rachelle's Answer #2
"When it comes to research capabilities, I am most definitely a 10/10. An eleven even, if that is allowed! I love researching a large range of products and am very data and analytically minded."
5.
Name for me one effective method for driving audience engagement in the television industry.
The interviewer wants to see that you readily have insight when it comes to audience engagement in the television industry. NBCUniversal is all about leveraging multiple channels to drive engagement. Discuss one approach you would take for increasing audience engagement if you were the successful candidate.

Rachelle's Answer #1
"If given the opportunity to drive audience engagement for NBCUniversal, the first place I would look is where your target audience spends their most time, which I believe to be social media. I would create a unique hashtag along with a contest for free tickets to a release party or another coveted prize. I would use the opportunity to create a conversation around NBCUniversal latest television show or another exciting release."
Rachelle's Answer #2
"I believe in a multi-channel approach, so I would begin by collaborating with NBCUniversal social media and digital departments to make engaging 15-second videos, like a series of teasers, for publishing on IGTV, YouTube, and other social networking sites where video content is king."
6.
Walk me through your experience with department management, studio clients and vendors.
The purpose of this question is to uncover whether you are experienced with cross-collaboration when it comes to other internal departments, clients, and vendors which NBCUniversal would rely upon. Talk about the groups and people that you collaborate with regularly, in your current role.

Rachelle's Answer #1
"In my current role, I will collaborate with a variety of groups every single day. One day I may be working with the social media creatives and the human resources department, while also juggling multiple talent agents. The next day, I could be collaborating with a whole other group. I enjoy the challenge and the variety of communication that comes with working in this type of environment."
Rachelle's Answer #2
"As a recent graduate, my experience working in cross-collaborative environments is limited to my educational experience. While attending university, I worked with people of all personality types, needs, and approaches to work. I can pivot when needed, and can work with a variety of groups such as multiple NBCUniversal departments, clients, and vendors."
7.
Do you have any direct experience working with talent?
A significant part of working on the film side of the business for NBCUniversal may mean working directly with talent, and their agents. The interviewer would like to see that you have the ability to maintain professional relationships with everyone you work with, no matter their status. If you have direct experience working with talent, walk the interviewer through your responsibilities on the talent side. If you do not have direct experience working with talent, assure the interviewer that you are capable of maintaining professional work relationships across the board.

Rachelle's Answer #1
"In my current role, I recently took on the responsibility of assisting with the management and scheduling of talent on a couple of films. I felt that the experience was very eye-opening and allowed me to expand my knowledge and understanding of the film industry even further. Does this particular role with NBCUniversal have talent-facing opportunities?"
Rachelle's Answer #2
"Although working directly with talent would be a responsibility new to me, it is one that I would eagerly take on. Utilizing my communications and customer service experience, I would be an excellent representative of NBCUniversal when working with any talent or their agents."
8.
At NBCUniversal you will be handling multiple projects at a time. When have you nearly missed a production timeline due to disorganization?
Production deadlines are incredibly important. One missed deadline can throw a thousand deliverables out of balance, costing a studio or production company countless dollars. Talk to the interviewer about a time when you nearly missed a production deadline. Discuss how you caught the potential disaster, and pivoted to make sure that you met the timeline in the end. Be sure to mention what you learned in the process!

Rachelle's Answer #1
"I handle dozens of deliverables in a day, making it a challenge to stay on top of it all. I nearly missed an important deadline because I delegated a few tasks to my assistant without checking in regularly. Since this incident, I have set up my work in a cloud-based task management system which my assistant and I share. I set up clear milestones, attached to dates and times; ensuring that we are on the same page all the times."
Rachelle's Answer #2
"Tight deadlines are normal in the media industry, and I make a point of delivering early on everything as often as possible. Last month, I had a production deadline that offered half the working time as usual. I took my work home every night for a week to ensure that we met the deadline without the quality of work suffering; however, it just wasn't enough. At the eleventh hour, I called in reinforcements. It is sometimes hard for me to ask for help, but I know to set my ego aside for the good of the project."
9.
If you could pitch an idea for a news segment today, what would it be?
The interviewer would like to get to know you apart from your resume. Since there are multiple areas of interest when it comes to the news (current events, sports, politics, etc.), NBCUniversal wants to uncover what sparks and motivates you the most. Discuss an idea you would pitch for a news show today if you had full control. Be sure to show excitement and enthusiasm!

Rachelle's Answer #1
"I love to pitch show ideas, and I have a running document with ideas that come to me throughout the day. I am working on smoothing a few of them out right now. One of these ideas is a show on emerging female athletes in our region. I believe there are so many talented girls out there who could use an extra boost of funding and community support. If you're interested, I would be happy to flesh that idea out further and formally pitch it once I begin working for NBCUniversal."
Rachelle's Answer #2
"I would love to gain more experience when it comes to pitching news segments. I am very dedicated when it comes to political topics and reporting. I would pitch a news segment giving viewers an insiders' look at how campaigns are built and won. I find this topic fascinating, and am sure your audience would as well."
10.
How is social media changing the way people consume news, today? What can NBCUniversal do to remain relevant?
With 'fake news' running rampant, we are quick to blame online content and social media platforms for the misinformation. Today, people read an article or a post, share it, it goes viral, and before you know it, millions of people are misinformed about an important topic. However, it isn't all bad!

Social platforms allow people, who may otherwise not take the time to sit down and watch a network news program, to stay in-the-know. Talk to the interviewer about what NBCUniversal can do to embrace this movement. Be sure to compliment them on the efforts they already have in place.

Rachelle's Answer #1
"I believe that social media has changed the way people consume news today in both positive and harmful ways. We do have a lot more 'fake news' going on today, being spread rapidly due to the ease of social sharing. With that said, social media is now the primary source of news online, giving broadcasters a unique opportunity to put out omnichannel content, furthering their reach. From what I see, NBCUniversal is doing an excellent job in remaining relevant. My only suggestion would be to increase the content on Instagram's IGTV, which is relatively new but very relevant."
Rachelle's Answer #2
"Social media is broadening the conversation to include people who would otherwise not take the time to be involved in current events. Take political campaigns these days, and how many more people are going out to vote or even becoming involved in social movements such as #metoo. I follow NBCUniversal closely on multiple channels and think you are doing an excellent job in remaining relevant and staying in the conversation. Creating viral hashtags is another valuable effort that I can help NBCUniversal with, should I be the successful candidate."
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