"SEO is vital in online marketing because so many customer conversions can come from organic search traffic. There are many aspects to it, so I keep things organized by focusing on the following areas in particular: first, I use tools like Google Analytics and Ahrefs to conduct keyword research. That way, I can create content that is relevant to our target audience and ranks high on search. Second, I analyze the website's traffic and trends and then make adjustments based on that information. Finally, I work to improve the website's search rankings by making improvements to its code and making sure keyword-driven content is included on the site. There are many other elements that play into SEO, but these are the general steps I take when tackling this broad topic."