25 MailChimp Interview Questions & Answers
Below is a list of our MailChimp interview questions. Click on any interview question to view our answer advice and answer examples. You may view six answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
1. How do you prevent burnout and remain highly motivated?
How to Answer
Working in the tech industry means a lot of hours, and rarely turning your brain off due to a fast-pace and high expectations. Talk to the interviewer about your ability to remain motivated, even if you are asked to work a lot. Discuss how you make sure that you are not burning out on the job.
Written by Ryan Brown on March 31st, 2019
1st Answer Example
"I was taught early on in my career that planning a project clearly, from start to finish, is a great way to prevent burnout and keep motivation high. When effort expectations are set forth right away, this minimizes my stress and keeps me moving at a manageable pace."
Written by Ryan Brown on March 31st, 2019
2nd Answer Example
"This is a great question. I think the right answer is, 'of course, but not for long'! We've all had those tough cases. A child dies, a patient yells at you, or you have to give someone a cancer diagnosis. Its professional to take a few minutes after an encounter like that and let those emotions come and go. I cope with these emotions by telling myself that it's not my story, its the patient's story. I think it's okay to be moved by someone else's experience, but I don't need to make it mine."
2. What software development tools have you used?
How to Answer
There is a multitude of software development tools available, and they change all the time. The interviewer is looking for a better understanding of the tools that you use, and the development skills you will bring to this job. If MailChimp mentions any specifics, or preferences, when it comes to software development tools, this is a perfect time to indicate your level of experience with them.
Written by Rachelle Enns on March 31st, 2019
1st Answer Example
"I see that you mentioned Atom and Cloud 9 in your job posting, both of which I have approximately three years' experience. I have also worked with Linx, although I am a beginner level in that particular tool."
Written by Rachelle Enns on March 31st, 2019
2nd Answer Example
"The store where I currently work is a family run shop where they operated based on trust and didn't have a loss prevention plan. We were having some problems with theft because of it. I suggested that we install a couple of cameras inside the store to deter anyone from stealing. So far, we have seen a 56% decline in the overall loss."
3. What is the riskiest decision you have ever made in your career?
How to Answer
Most companies want to hire go-getters and bold individuals. With being bold can often come calculated risk. The interviewer wants to know how you handle making risky decisions. As a successful professional, you know to calculate risk in your industry, and career. Tell the interviewer about a work-related risk you have taken and what the outcome was.
Written by Rachelle Enns on March 31st, 2019
Answer Example
"The riskiest career choice I have made was asking for a reduction in hours, from full time to part time employment, to pursue my degree in Digital Marketing. My boss could have let me go, but he didn't. Rather, he openly supported my pursuit of higher education."
Written by Rachelle Enns on March 31st, 2019
4. Which email marketing platforms have you worked with in the past and which is your favorite?
How to Answer
By sharing your experience with email marketing platforms (also called ESP - Email Service Providers), hiring managers will get to know your knowledge of the competition and overall industry. Selecting a 'favorite' platform will let them know which aspects you find important when evaluating an email marketing platform. Include reasons you find a specific platform superior over others in the industry. If you have not worked with many, be sure to mention the ones you are at least aware of to showcase your industry knowledge.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"Although I am aware of many of the email marketing platforms currently available, I have experience working with Drip and Constant Contact. Although Constant Contact is one of the most well-known platforms, I find that Drip offers more powerful intelligent tools that allow users to make more strategic communication decisions when it comes to segmentation and automation. "
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"My experience with email marketing platforms has been primarily with Constant Contact, but I am familiar with several others including Drip, ConvertKit and MailChimp. I have enough knowledge with these tools to understand that each of them have their pro's and con's. For example, MailChimp has excellent support which may come in handy when dealing with the language they use which is less than straightforward. ConvertKit makes segmentation easy for users, but its automation workflow capabilities are limited compared to other platforms."
5. Have you developed and maintained applications for multiple departments? Please provide examples.
How to Answer
Software and tech companies often hire software developers to work on applications that support various departments or teams, such as administration, human resources, sales, accounting, or marketing. The interviewer would like to know about your experience in supporting multiple departments.
Written by Rachelle Enns on March 31st, 2019
1st Answer Example
"I developed enterprise applications for two of the largest data migration companies in the United States. During my tenure, at both companies, I supported their administration and HR departments. I was able to learn and apply differences in department applications quickly, without issue."
Written by Rachelle Enns on March 31st, 2019
2nd Answer Example
"Thank you for asking - I do have a few questions. What is top of mind when it comes to filling this role? Also, what types of career growth opportunities would follow this position? And lastly, do you have internal candidates who are also interviewing for this position?"
6. What is your experience with the analytical capabilities of email marketing tools?
How to Answer
This is an opportunity to share your analytical experience as it relates to email marketing tools. Talk about your understanding of email marketing analytics and the importance of measuring the effectiveness of email marketing campaigns. Whether your experience includes utilizing analytical tools within email marketing platforms or troubleshooting these tools, make sure your answer showcases your knowledge and possible limitations of these tools. Also, try to convey your understanding of the analytical capabilities of MailChimp's tool. If you do not have specific experience with the analytical capabilities within email marketing tools, highlight your analytical skills overall, specifically in the area of email marketing. Make sure to let them know you are well aware of the analytical specifications of MailChimp's tool.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"Analytics is an incredibly important aspect of email marketing, as it reveals if a company's efforts are producing the desired results. Most, if not all, email marketing tools have an analytics component. This may include predefined reports, interactive tools or both. Through my previous projects, I have had opportunities to utilize some of these analytics tools. In many cases, I have found that these tools do not completely meet the analytics needs of a company, requiring the creation of customized solutions. Using a combination of the platform's available analytics capabilities and a custom built tool, I have helped companies more fully meet their analytics needs with respect to email marketing. I believe MailChimp's tool has excellent analytical capabilities that can be customized to meet clients' needs."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"My work as an web analyst has given me a greater appreciation of the value in analyzing email marketing data. Analytics can reveal email communications that may require revisions or segmentations that need to be updated. I have worked on projects that have included the analysis of email marketing data and have used a few tools outside of email marketing platforms. Through these projects, I have an understanding of the types of tools that produce more impactful and efficient analyses. Aspects such as user friendliness, report customization and ease of database connections are important to consider when evaluating analytics tools."
7. We at MailChimp like to hire top software developers, please tell me why you are the best developer for the position and why we should hire you?
How to Answer
The interviewer would like to learn if you have traits necessary to be a good developer. This would be a good opportunity for you to discuss your strengths such as your ability to manage projects, keeping tasks on schedule and the reliability to ensure projects are completed as planned. Analytical mindset, communication skills, and problem-solving skills are also attributes to have as a developer, and it would be beneficial to share this information as well.
Written by Paulette Vildberg on March 31st, 2019
1st Answer Example
"I am the best candidate for the developer position as I am strong technically with my CSS, Java and HTML experience and my ability to manage projects. I am extremely organized, and I like to ensure that I complete each task within the specified timeframe. I am also a natural problem solver, which in my job as a developer is extremely important. I like to consider the "
Written by Paulette Vildberg on March 31st, 2019
2nd Answer Example
"I am currently making $100,000 per year with two bonus opportunities. I am looking for compensation that is aligned with the role and provides an opportunity for growth."
8. How do you prioritize multiple projects when they all seem equally important?
How to Answer
When working for MailChimp, you will need to take on multiple projects or clients at a time. They are a busy organization and need to know that you can keep up with their pace. Prioritizing is a skill that requires practice. There are many approaches you can take.
Here are some suggestions:
1) Make a list. By thinking through and writing down each item that needs completion, you can better visualize your approach.
2) Mark what is urgent or essential. Take into account deadlines and meetings. If a project management tool is available to you, like Trello or Asana, utilize its features to keep yourself organized.
3) Order each task based on effort and estimated value.
4) Consider due dates and how long it will take to do each item.
When answering this question, show the interviewer that you have a system in place that helps you to think through what needs to happen, and when. The better you can prioritize, the more productive you will be, making you an asset to MailChimp!
Written by Rachelle Enns on March 31st, 2019
1st Answer Example
"I aim to be as effective and efficient as possible and make sure I can use all minutes of a day for a project. I have a few things going at once most of the time. I am the lead on some, the delegator on others, and the reviewer on another, for instance. This way, by splitting up the work to the appropriate parties, both my team and I can be the most efficient with our time."
Written by Rachelle Enns on March 31st, 2019
2nd Answer Example
"Here are some other characteristics that a Real Estate Agent should have:
- Willingness to remain 'in-the-know' on new trends in the market
- Ability to grow and maintain a robust network
- Strong attention to detail
- Likability and a great personality
- Drive and tenacity to keep going when the market is slow or a deal is dragging
- Honest and full of integrity, at all times
- Self-motivated
- Avid problem solver"
9. What third-party social media platforms are you aware of that provide added value in increasing the effectiveness of a particular platform?
How to Answer
Knowledge and experience with third party apps in this area is valuable as a team member at MailChimp, as it is always looking for ways to broaden its product offerings. This is particularly the case as marketers are looking to get a higher return on their social media marketing dollars.
As you mention particular third party apps, be sure to discuss how it improves on a particular social media platform feature. Also point out how this app can provide value to social media marketing efforts.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"Through my work experience with social media marketing technology, I am familiar with SocialDrift and Grytics. SocialDrift is a third party app for Instagram that automates Instagram interactions using machine learning. This app increases engagement with Instagram users through likes, comments and follows, ultimately increasing a brand's exposure on this social media platform. Grytics is an app that gathers data on Facebook groups that help businesses make better decisions on messaging and targeting to these populations. The app consolidates this information so marketers do not have to spend the time reading every post."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"My app development work has given me the opportunity to learn about a few third party apps associated with social media platforms. The companies developing the apps understand the need to make these apps more efficient and effective for marketers. Yotpo is an app used with Instagram that allows it to aggregate all posts with pictures related to a certain brand or product. Once aggregated, the app takes care of contacting these Instagram users to see if their posts can be used through its company account. This app saves marketers time and money by conducting this task efficiently. TweetDeck is another app of value to marketers, particularly those using Twitter as it allows them to schedule, monitor and queue up tweets in one place. This save marketers time and allows them control over targeting and the timing of their messages."
10. What are some different social media marketing tools or technology available to marketers?
How to Answer
MailChimp's hiring managers are interested in candidates with some knowledge or experience with social media marketing technology or tools. Knowledge of current offerings in the industry will help MailChimp better address unmet needs of current and future clients.
Begin by talking about some general categories of tools and offer up specific examples of each. Remember to touch upon the benefits these tools may offer marketers.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"As a developer, my work with corporate marketing departments gave me an understanding of different tools available to marketers to help them manage social media marketing efforts. There are platforms that help them track and manage their marketing on different social media channels in one place. A popular product in this category is Buffer - a tool which supported by many third party applications. Another type of tool is related to social media content management. Buzzsumo is an example of this type of tool as it, using data, helps determine worthy content topics and identifies the best social media channels to post the content on."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"Working in the marketing technology industry, I have been exposed to many different tools marketers use to manage their social media marketing. There are tools that help marketers create content including Canva which is a user friendly graphic design application allowing the quick creation of visuals for their social media channels. Other tools help with the scheduling of social media content. Edgar is an example of this type of tool as it allows marketers to schedule content on different channels and redistribute it at scheduled intervals to followers who may not have viewed it earlier."
11. Customization is an important aspect of email marketing as a company's goal is to get the right message to a customer or prospect. Tell me about a time when you worked with the customization aspect of email marketing.
How to Answer
Many companies find customization to be an important part of their email marketing programs. Customization makes the messages more personal and relevant to the recipients, whether they are current customers or prospects. Talk about your understanding of how companies use customization in email marketing and include details of your experiences working with email customization.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"Personalizing email marketing messages help companies' messages stand out in a crowded inbox. It's important that companies start using more than just the name when it comes to email customization. Many of the more well-known companies use purchase and/or browsing history to personalize the messages they send out. I have worked with companies to link their databases to their email marketing tools to find more impactful ways to customize messages. In the process, I learned how improvements in database structures and data stored can help build more impactful messages."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"Working with marketing departments of various companies, I have learned the importance of having an impactful message. Customization is one effective way to do this. Although my technical experience in this area may appear limited, I believe my experience on the marketing side will help to build better tools and processes to streamline email marketing customization. Making the process more efficient will help marketers concentrate resources on strategy and less on tasks that can be planned ahead of time."
12. What is your experience with email marketing automation as it relates to MailChimp's product and service offerings?
How to Answer
In your answer, be sure to include your understanding of the definition and importance of email marketing automation for businesses and MailChimp's product and service offerings. It will be helpful to also outline your technical and analytical knowledge/experience working with email marketing automation. If your experience in this area is limited, be sure to at least educate yourself on the definition of email marketing automation, different tools available and some of the benefits to using them.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"Recently email marketing automation has increased in importance for companies as they look to streamline the process of communicating to their customers and prospects. Email marketing automation tools help them have the right message ready to send at the click of a button, allowing them to communicate in a timely manner. I have worked with companies to improve their email marketing automation processes. Through my experiences, I have learned ways to improve automation tools to better meet the communication needs of companies. I have gained much knowledge in using data analytics to improve email marketing automation processes and tools."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"Email marketing automation helps companies concentrate on less repetitive tasks. I also believe it helps them plan communications and react more quickly to events through triggers that send customers and prospects the most impactful message at the appropriate time. Although my experience with email marketing automation is limited, I have learned about the benefits of tools available in the industry and have made efforts to remain informed of new technologies in this area."
13. Unexpected issues arise often in the technology industry, and you must be able to quickly adapt. In your opinion, what makes you a great problem solver?
How to Answer
MailChimp wants to know that you have a systematic approach to problem-solving and that you do not panic when an unexpected issue arises. Consider the skills and qualities that help you successfully face and solve problems. Perhaps you have a keen eye for detail. Maybe you can see opportunity when others can only focus on the issue. Share your strengths as a problem solver, and your ability to come up with innovative solutions.
Strong problem solvers are:
- Systematic thinkers
- Open minded
- Okay with being wrong sometimes
- Always researching and exploring
- Able to identify the core problem
- Able to reverse engineer a challenge to avoid future issues
- Able to come up with multiple avenues that work well for all stakeholders
- Are do-ers and not worriers
Written by Rachelle Enns on March 31st, 2019
1st Answer Example
"I consider myself a great problem solver and believe my skills are in my emotional intelligence, as well as the depth of my technical knowledge. I can be really in tune with the tone of the group I am working with, and how to best tap into their strengths to overcome a complicated situation. By being keenly aware of who can quickly fix what, I'm able to avoid a project landmine quickly."
Written by Rachelle Enns on March 31st, 2019
2nd Answer Example
"My ideal employer is reliable, has a good reputation, and treats me like a unique individual versus just a number."
14. Tell me about a time where you had to analyze a set of data and then make a recommendation.
How to Answer
In the tech industry, you will often be looking at data, analyzing it, and making recommendations based on what you see. MailChimp needs to hire those who can easily take on sets of data, large or small, and make educated recommendations based on what they see. You can talk about your attention to detail and sharp focus when it comes to data and analytics.
Written by Rachelle Enns on March 31st, 2019
1st Answer Example
"When doing annual reviews with my clients, I analyze the past year's ROIs, trends, and overall data. I then make recommendations for improved efficiencies for the upcoming year. I will make recommendations based on resources and pricing, but also make suggestions on new ways in which we can be creative, like consolidating resources, to save cost when possible. I managed two of the most significant accounts in the office, so my recommendations were fundamental to our bottom line, and I'm happy to report that they were consistently adopted, resulting in more business."
Written by Rachelle Enns on March 31st, 2019
2nd Answer Example
"I do not like to lead clients on as it wastes their time and energy. I am truthful and honest upfront but will also recommend remedies to their unattainable expectations. Compromise is often the key and, for the most part, clients appreciate my transparency."
15. Describe your experience or knowledge with social media messaging, particularly as a developer.
How to Answer
Social media messaging allows marketers to more easily connect with their audience, because they are meeting them where they 'hang out'. This is particularly true with the younger population. It is important for MailChimp to offer tools that will allow its clients to easily create and deliver social media messages.
Any experience you may have working on these types of apps will be helpful in developing MailChimp's social media messaging tools, whether as a developer or in a different capacity. If you do not have direct experience working on social media messaging apps, talk about your personal social media messaging experience and additional knowledge you may have on the subject from a marketing perspective.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"Through my previous two developer positions, I had the opportunity to learn and work on social media messaging tools. As a developer, I used client feedback to improve these tools and develop new capabilities. I was able to witness firsthand how marketers were able to target their marketing communications to the appropriate populations, thereby allowing for a higher return on their marketing spends. Some issues I have dealt with in the troubleshooting phase of development include the collection of data from these social media messaging apps."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"In my previous developer roles, I have not had the opportunity to work with social media messaging tools. However, as a user of social media, I understand the capabilities these tools may provide to online marketers. Through social media messaging apps, I have received very targeted messages based on my demographics, interests and search histories. I understand that it is through the collection of data and use of algorithms that online marketers are able to do this. My work with artificial intelligence and database development can provide valuable insight to these aspects of social media messaging tools and I am confident that I can contribute to MailChimp's efforts to reach its product goals."
16. Tell me about your problem-solving skills. Do you enjoy analyzing and solving complex problems?
How to Answer
Software developers spend a great deal of time debugging programs. It is essential for MailChimp to have someone experienced in quickly identifying problems and responsive in providing solutions. The interviewer would also like to gauge how you work with internal and external customers when problem-solving.
Written by Rachelle Enns on March 31st, 2019
1st Answer Example
"In my last development position, I was responsible for front-line communications with end users. Third tier helpdesk staff would contact me with software bugs, and I was able to quickly and professionally respond to problems. I was able to reduce the bug backlog by 70%."
Written by Rachelle Enns on March 31st, 2019
2nd Answer Example
"If you did not have a good relationship with your previous boss: "I have had healthier relationships in the past with previous employers, but we did the best that we could. Our communication styles were very different which made it challenging at times."
17. As an increasing number of people are accessing content via mobile devices, MailChimp wants to ensure that it is offering tools that address these trends. What experience do you have developing mobile applications?
How to Answer
Working in an industry such as online advertising, it is crucial that team members keep up with technology trends. As most companies do, MailChimp shifts its resources to address trends such as mobile marketing.
If you do not have experience as a developer of mobile applications, but you have some work experience related to it, then mention those. At the very minimum, be prepared and research mobile marketing tools and share what you have learned.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"In my previous position as a developer, I had the opportunity to work on a mobile marketing platform that allowed marketers to manage and measure their mobile marketing efforts in one place. This tool allowed for easy customization, personalization and tracking of marketing campaigns. My responsibility as a developer was to implement additional capabilities based on user feedback. This required me to stay abreast of changing trends in the Online Marketing industry."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"As a developer, I have not had experience working directly with mobile marketing tools. However, I have worked with different marketing technologies such as content management systems and email marketing tools. My work with a variety of clients on these tools helped me gain knowledge on the overall Online Marketing industry, including mobile marketing. I understand there are different mobile marketing tools and platforms available that allow marketers to create, deliver and track mobile marketing campaigns. I understand the importance of making sure marketing content is visually appealing when delivered or viewed on mobile devices."
18. Name for me one skill mentioned in our job posting, that you do not possess. How will you gain that skill?
How to Answer
The interviewer is asking for you to highlight your weaknesses. There are many ways to ask 'what is your greatest weakness'; however, the interviewers at MailChimp will always have a more thought-provoking way of asking this question. Before your interview, comb through the job posting and pick out a skill where you have room for improvement. Then, discuss what you could do to strengthen that particular skill.
Written by Rachelle Enns on March 31st, 2019
1st Answer Example
"I have an intermediate level of experience with Linux, but would love to say that I am an expert. When I saw this requirement on your job posting, I knew that I met that basic requirement, but I want to do better than basic. For that reason, I have enrolled in an online course called 'Linux Advance.' I am excited to strengthen my skills in this area."
Written by Rachelle Enns on March 31st, 2019
2nd Answer Example
"I was working in a clinic where the primary population was low income. We had a lot of concerns with patients not showing up for appointments when expected. The staff wanted to start double-booking patient time slots. Instead, I got permission to spend a day in a highly-rated clinic serving the same population. Instead of scheduling, they had these 'drop-in mornings' with a common waiting room. I took these methods and incorporated them into our setting. We did that twice a week, and it completely solved our scheduling problem."
19. What types of online marketing tools have you had experience with from the developer side?
How to Answer
Hiring managers would like to consider candidates who have a holistic view of online marketing tools and not necessarily focused on a small subset of it.
If you have developer experience with online marketing tools, explain in some detail the tool's purpose and function. If you do not have developer experience with online marketing tools, mention any other developer work experiences that you can relate to a particular online marketing tool.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"As a developer, I have had experience working with tools that allow marketers to send emails to customers and prospects with high delivery rates while tracking the essential data to measure the effectiveness of email marketing campaigns. In addition, I have helped to develop and troubleshoot graphic design tools that allow marketers to create display ads in a quick and cost efficient way."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"Although my experience as a developer does not include online marketing tools, many of the projects I have worked on required skills that could be easily applied to online marketing tools. For example, I have worked on developing analytics tools which are valuable to marketers looking to evaluate their online marketing efforts. Also, my database and data warehouse experience will be helpful in further developing these tools to ensure connectivity with warehouses or databases."
20. Outside of work, what type of creative activities do you like to pursue?
How to Answer
MailChimp seeks creative people for their teams, no matter the department or role to which you are applying. The interviewer would like to know how you express your creativity, outside of the workplace. A genuinely creative minded person will have outside activities aside from what's happening in the workplace. Tell the interviewer about the variety of ways in which you express your creativity.
Written by Rachelle Enns on March 31st, 2019
Answer Example
"I have a lot of energy, so I like to bring out my creative side on the weekends by attending local art events, going to the theater, or trying a new paint and sip class. I look forward to bringing this creative energy to MailChimp."
Written by Rachelle Enns on March 31st, 2019
21. What ideas have you created in the last year that benefited your current or former employer?
How to Answer
Innovation, change, involvement, and team collaboration are all characteristics important to MailChimp as they make their hiring decisions. The interviewer would like to know if your creative side has benefitted your employer in any way. Talk to the interviewer about a recent time when you have helped your employer through your creative thinking. This type of involvement also shows that you are highly engaged when it comes to your work.
Written by Rachelle Enns on March 31st, 2019
1st Answer Example
"I'm a creator by nature and constantly thinking up new ways to benefit the organization and improve processes. Most recently, I saw a gap in the new hire training and created a practice to teach new team members the information they need to be equipped and successful on the job. We continue to build upon it with training materials and incorporation of top talent into the program as mentors."
Written by Rachelle Enns on March 31st, 2019
2nd Answer Example
"It's funny; they say people in medicine are 'lifelong learners'. But on top of that, we're in this digital revolution, and everyone has to learn new software all the time. I'm finally getting old enough to realize that its difficult to be constantly adapting. I think my 75-year-old aunt telling me how to use my iPhone helped me appreciate that it's all about humility. Not WHO is teaching you, but if you are willing to learn. In the medical context, I just took an updated CPR course, and it went from the 2:15 compressions to continuous compressions and I had to adapt to avoid my past way of thinking."
22. Would you consider yourself a creative person?
How to Answer
Facebook puts great emphasis on creativity, no matter the role to which you are applying. Talk to the interviewer about any interest that you have in creative activities and how you have implemented your creative desires in the workplace. Even if you do not consider yourself to be a 'creative person,' there is a significant change that you have made creative minded decisions in your career.
Written by Rachelle Enns on March 31st, 2019
1st Answer Example
"I am someone who alternates back and forth with the right/left brain, but I will always consider myself a very creative person. I admire the creativity and unconventional thinking in IT, business, and digital social movements."
Written by Rachelle Enns on March 31st, 2019
2nd Answer Example
"Yes. I used to do this in my former position. I was responsible for maintaining supplies on the general surgery ward for five years. It was great at working behind the scenes with the result being efficiency for others."
23. Talk about your experience with or knowledge of artificial intelligence in regards to online marketing.
How to Answer
Artificial intelligence allows systems to learn from past experiences to complete human tasks such as decision making. In the realm of Online Marketing, examples where artificial intelligence may be used is in building marketing campaign strategies and with chatbots.
MailChimp would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the Online Marketing industry. If you do not have direct experience with artificial intelligence, then make sure you understand well the definition of it and how it can be used by online marketers.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"I believe artificial intelligence helps companies make informed decisions more quickly. It also allows companies to mimic human interaction online, thereby making it more likely to create a personal connection with customers in a cost efficient manner. I have experience implementing artificial intelligence into chatbots for a large e-commerce company. Our team used large data sets to develop algorithms used by chatbots to address customer service issues online. The development was an ongoing process of adjusting algorithms to ensure customer communications effectively and efficiently addressed the issues."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"I do not have experience working directly with artificial intelligence, but I am confident my knowledge and interest in the subject will add value to the product development work at MailChimp. From an Online Marketing perspective, artificial intelligence helps marketers to create personalized online messages with little or no human intervention. This will allow companies to quickly send messages to targeted populations with the most effective messaging at the right time and through the right channel. In addition, with the advent of voice assistants such as Alexa, voice search will be an important aspect of online marketing and artificial intelligence plays a role in this as well. As algorithms improve over time, voice search will become more reliable and used more frequently."
24. Tell me about your experience working with databases, specifically as it relates to email marketing platforms.
How to Answer
Databases are an integral part of email marketing platforms. Data stored in these databases are responsible for personalization and segmentation of email communications. Detail your database experience while working with email marketing platforms. If for some reason your database experience is limited, make sure you are able to communicate your understanding of the vital relationship between a company's customer database and its email marketing platform.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"Without a reliable connection between a company's customer data and its email marketing platform, customer emails would be significantly less impactful. However, it is important to understand that it is important that there is a two-way connection between a company's databases and the platform as data should be fed back into a database storing data such as open rates and click-through rates. I have experience working with database connections in both situations, ensuring data is correctly transferred and stored in databases. My experience includes troubleshooting issues that lead to incorrect personalization of emails and corrupt data being transferred back to the company."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"My extensive experience working with data as it relates to email marketing campaigns has exposed me to database issues that may emerge unexpectedly. I have seen the effects of having errors in database connections or corrupt data and the importance of ensuring customer data is stored properly in databases. It not only affects a company's ability to send appropriate messages to its customers, but it also can prevent companies from conducting meaningful analyses of their email marketing efforts."
25. What different ways do you see companies marketing to their customers online?
How to Answer
To help build and improve MailChimp's online marketing tools, candidates need to have foundation of online marketing knowledge. This knowledge will help with the planning and building of tools based on user requirements.
Select a few ways that you see companies using online marketing to communicate to current and potential customers. Methods include email, social media and search engine optimization (SEO), among many others. Provide a bit of detail on why you think companies may choose a particular method of another and the possible disadvantages of using it.
Written by Helen Lee on March 31st, 2019
1st Answer Example
"There are many ways companies market their products and services online. I believe some of the more frequently used methods include email marketing and social media. Email marketing provides a great way for companies to send information rich content and offers directly to customers and prospects. However, email recipients can easily unsubscribe or sometimes sending too many emails may anger the recipient. Another method is through social media channels such as Facebook and Instagram. These avenues allow for targeting based on demographics and interests. However, sometimes social media channels may be cost prohibitive for some smaller companies."
Written by Helen Lee on March 31st, 2019
2nd Answer Example
"With the cost of postage continually rising, online marketing may be a more cost effective marketing method for many companies. Two marketing strategies commonly used is Search Engine Optimization and Display Ads. Search Engine Optimization can be employed in many ways through a company's website or through Search Engine Marketing efforts which involved creating Google Ads, some of which may include display ads. Depending on the industry in which they compete, Search Engine Optimization allows companies to cast a wide net to attract interest in their offerings at an affordable price. If companies provide products that would be better represented visually, display ads may be the right method for them."