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30 Questions and Answers by Helen Lee
Published January 18th, 2019 | Helen Lee is a freelance data analyst and writer with over 15 years of experience in marketing.
Job Interviews     Companies     Business     Marketing    

Question 1 of 30

Customization is an important aspect of email marketing as a company's goal is to get the right message to a customer or prospect. Tell me about a time when you worked with the customization aspect of email marketing.

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Answer Examples

1.

Customization is an important aspect of email marketing as a company's goal is to get the right message to a customer or prospect. Tell me about a time when you worked with the customization aspect of email marketing.

Many companies find customization to be an important part of their email marketing programs. Customization makes the messages more personal and relevant to the recipients, whether they are current customers or prospects. Talk about your understanding of how companies use customization in email marketing and include details of your experiences working with email customization.

Helen's Answer #1

"Personalizing email marketing messages help companies' messages stand out in a crowded inbox. It's important that companies start using more than just the name when it comes to email customization. Many of the more well-known companies use purchase and/or browsing history to personalize the messages they send out. I have worked with companies to link their databases to their email marketing tools to find more impactful ways to customize messages. In the process, I learned how improvements in database structures and data stored can help build more impactful messages."

Helen's Answer #2

"Working with marketing departments of various companies, I have learned the importance of having an impactful message. Customization is one effective way to do this. Although my technical experience in this area may appear limited, I believe my experience on the marketing side will help to build better tools and processes to streamline email marketing customization. Making the process more efficient will help marketers concentrate resources on strategy and less on tasks that can be planned ahead of time."

2.

As Marketo continues to develop and offer new social media marketing products and services, what skills do you provide that you believe would provide value to our efforts?

Begin your response by sharing your general knowledge of the types of products/services offered by Marketo. When you talk about your skills, mention how they may align with future products/services offered.

As part of your response, you may choose to indicate any particular types of products/services you believe Marketo should focus on. Another option would be to identify particular social media platforms Marketo's new products/services should target.

Helen's Answer #1

"Based on my research and previous knowledge, I know Marketo offers products that increase the efficiency and effectiveness of marketers' social media marketing efforts. I believe my experience in the industry coupled with my programming skills will be helpful in identifying and developing future products offered by Marketo. My Java and Ruby on Rails programming skills will be helpful in the development of new applications. In addition, my project management skills will also be useful as a product is taken from development to market release. A data integration and analysis tool for social media platforms will be helpful as more and more companies look to make informed data driven marketing decisions."

Helen's Answer #2

"I am very familiar with Marketo's social media marketing tools. I know that all of them provide marketers a way to seamlessly connect with a variety of social media platforms, expanding their overall capabilities. I believe my database skills will be beneficial to product creation efforts at Marketo. The most valuable social media marketing tools aggregate data allowing marketers to monitor their social media efforts and improve their strategies within different platforms. I am confident my database programming skills will help find and evaluate the data value created by future tools. My experience will ensure the tools' data analytics capabilities run efficiently and maximize return on marketing investments. As marketers look to make and implement decisions quickly, a tool that combines analysis and execution would provide great value. This would require a thorough analysis of available tools and strategic planning to improve on current industry offerings."

3.

What is your experience with the analytical capabilities of email marketing tools?

This is an opportunity to share your analytical experience as it relates to email marketing tools. Talk about your understanding of email marketing analytics and the importance of measuring the effectiveness of email marketing campaigns. Whether your experience includes utilizing analytical tools within email marketing platforms or troubleshooting these tools, make sure your answer showcases your knowledge and possible limitations of these tools. Also, try to convey your understanding of the analytical capabilities of Marketo's tool. If you do not have specific experience with the analytical capabilities within email marketing tools, highlight your analytical skills overall, specifically in the area of email marketing. Make sure to let them know you are well aware of the analytical specifications of Marketo's tool.

Helen's Answer #1

"Analytics is an incredibly important aspect of email marketing, as it reveals if a company's efforts are producing the desired results. Most, if not all, email marketing tools have an analytics component. This may include predefined reports, interactive tools or both. Through my previous projects, I have had opportunities to utilize some of these analytics tools. In many cases, I have found that these tools do not completely meet the analytics needs of a company, requiring the creation of customized solutions. Using a combination of the platform's available analytics capabilities and a custom built tool, I have helped companies more fully meet their analytics needs with respect to email marketing. I believe Marketo's tool has excellent analytical capabilities that can be customized to meet clients' needs."

Helen's Answer #2

"My work as an web analyst has given me a greater appreciation of the value in analyzing email marketing data. Analytics can reveal email communications that may require revisions or segmentations that need to be updated. I have worked on projects that have included the analysis of email marketing data and have used a few tools outside of email marketing platforms. Through these projects, I have an understanding of the types of tools that produce more impactful and efficient analyses. Aspects such as user friendliness, report customization and ease of database connections are important to consider when evaluating analytics tools."

4.

At Marketo, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to Digital Advertising?

In your response, talk about the jobs or projects where you worked with data related to Digital Advertising. While doing so, express your understanding of the importance of data management in this area. Be sure to share any experience you might have had with Data Management Platforms (DMP's) and how they may have help with the success of a Digital Advertising campaign. In addition, speak to how you might contribute to Marketo's data management efforts.

Helen's Answer #1

"As with any type of marketing campaign, I have learned that data management is key to launching and running a successful Digital Advertising campaign. My work with Data Management Platforms has exposed me to the sizable volume of data collected and managed for Digital Advertising campaigns. As part of my job, I managed large data warehouses and extracted data required for targeting and evaluating Digital Advertising campaigns. This was crucial to ensure that these campaigns were effective and meeting company goals. If given the opportunity to work with Marketo, I am confident that my knowledge will help clients better manage their Digital Advertising data."

Helen's Answer #2

"The capture and exchange of data before, during and after a Digital Advertising campaign is imperative. Although my work with Data Management Platforms is somewhat limited, I have worked with team members to troubleshoot issues as it relates to Digital Advertising data. This includes addressing issues with data capture including the refreshing and cleaning out of 'stale' cookies. In addition, I have experience troubleshooting integration issues with data warehouses storing the necessary data for Digital Advertising campaigns. As an active member of the technology team at Marketo, I trust that I can help the data management efforts run smoothly."

5.

Industry experts believe Demand Side Platforms (DSP's) have made a positive impact to Digital Advertising. Based on your knowledge, in what ways do you find this to be true and how can Marketo improve its products or services to benefit marketers?

When asking this type of question, hiring managers are testing your knowledge of Digital Advertising tools and technology. In preparation for your interview, be sure to research the main types of Digital Advertising tools available to marketers and their capabilities. It will also be critical for you to research the product attributes of Marketo's offerings. Comparing Marketo's products to its competitors may help you identify areas of improvement.

Helen's Answer #1

"Demand Side Platforms automates the process in which ads are purchased and sold. This tool makes the process more cost efficient, and because it is automated, it removes the possibility of human error in ad selections. It allows for better targeting of ads as well with the use of vast browsing history data. I strongly believe that the usefulness of a Demand Side Platform is limited by the experience of the person using it. Marketo may benefit by offering on-going training to its clients to ensure they are maximizing the value of the platform."

Helen's Answer #2

"Marketers can be overwhelmed at the Digital Advertising options available for purchase. For one person to be able to thoroughly evaluate all of them would be impossible. By automating the process, Demand Side Platforms allow marketers to purchase or bid on impressions based on the specified target audience. These platforms frees up time for marketers to work on other aspects of the Digital Marketing campaign. In order to remain competitive, it would benefit Marketo to continue ensuring that its platform meets the target audience list needs of current and future clients."

6.

Describe your experience working with Digital Advertising?

Before getting into the details of your technical experience, hiring managers would like to be assured that you have knowledge in the area of Digital Advertising. In your response, share details about projects or jobs where you were exposed to Digital Advertising, but also make an effort to describe your knowledge in this area.

Helen's Answer #1

"My work experience includes working for a couple of different agencies that offered digital marketing services to its clients. While working at these agencies, I worked closely with the Account Managers to understand the clients' marketing needs. There are many technological tools in this area that help clients better target, deliver and manage their digital advertising. With an increasing number of options available to companies looking to advertise through digital channels, it is crucial to have the right tools to manage the process."

Helen's Answer #2

"In a few of my previous positions, I had the opportunity to work with the Marketing department to help develop digital advertising campaigns for our company. I contributed to the technical requirements of the campaign project team, which included evaluating the right tools for campaign execution. Working as part of the team, I learned how complex digital advertising can be and the importance of using the right technology for each step of the process. This gives the digital advertising campaign the best chance at meeting its goals."

7.

Social media messaging is becoming a frequently used tool for online marketers. Marketo has clients using this channel to market their products/services. Describe your experience or knowledge with these types of apps, particularly as a developer.

Social media messaging allows marketers to more easily connect with their audience, because they are meeting them where they 'hang out'. This is particularly true with the younger population. It is important for Marketo to offer tools that will allow its clients to easily create and deliver social media messages.

Any experience you may have working on these types of apps will be helpful in developing Marketo's social media messaging tools, whether as a developer or in a different capacity. If you do not have direct experience working on social media messaging apps, talk about your personal social media messaging experience and additional knowledge you may have on the subject from a marketing perspective.

Helen's Answer #1

"Through my previous two developer positions, I had the opportunity to learn and work on social media messaging tools. As a developer, I used client feedback to improve these tools and develop new capabilities. I was able to witness firsthand how marketers were able to target their marketing communications to the appropriate populations, thereby allowing for a higher return on their marketing spends. Some issues I have dealt with in the troubleshooting phase of development include the collection of data from these social media messaging apps."

Helen's Answer #2

"In my previous developer roles, I have not had the opportunity to work with social media messaging tools. However, as a user of social media, I understand the capabilities these tools may provide to online marketers. Through social media messaging apps, I have received very targeted messages based on my demographics, interests and search histories. I understand that it is through the collection of data and use of algorithms that online marketers are able to do this. My work with artificial intelligence and database development can provide valuable insight to these aspects of social media messaging tools and I am confident that I can contribute to Marketo's efforts to reach its product goals."

8.

Marketo understands that managing social media marketing efforts can be difficult and time consuming for its clients. What are some different social media marketing tools or technology available to marketers?

Marketo's hiring managers are interested in candidates with some knowledge or experience with social media marketing technology or tools. Knowledge of current offerings in the industry will help Marketo better address unmet needs of current and future clients.

Begin by talking about some general categories of tools and offer up specific examples of each. Remember to touch upon the benefits these tools may offer marketers.

Helen's Answer #1

"As a developer, my work with corporate marketing departments gave me an understanding of different tools available to marketers to help them manage social media marketing efforts. There are platforms that help them track and manage their marketing on different social media channels in one place. A popular product in this category is Buffer - a tool which supported by many third party applications. Another type of tool is related to social media content management. Buzzsumo is an example of this type of tool as it, using data, helps determine worthy content topics and identifies the best social media channels to post the content on."

Helen's Answer #2

"Working in the marketing technology industry, I have been exposed to many different tools marketers use to manage their social media marketing. There are tools that help marketers create content including Canva which is a user friendly graphic design application allowing the quick creation of visuals for their social media channels. Other tools help with the scheduling of social media content. Edgar is an example of this type of tool as it allows marketers to schedule content on different channels and redistribute it at scheduled intervals to followers who may not have viewed it earlier."

9.

The technology available to Digital Advertising campaign managers is constantly changing and improving. How do you remain current with the changing industry?

To add value as a Marketo team member, it is important that you remain current to changes in the industry. Whether through formal or informal means, hiring managers want to be assured that you will make strides to remain informed and continue learning about trends and new developments in the Digital Advertising industry. Through your response, convey that you are interested in personal professional growth that will contribute to Marketo's strategic goals.

Helen's Answer #1

"From my experience in the Digital Advertising industry, I have witnessed the many technological changes and improvements that have benefited marketers. I understand that to get a full picture of the industry climate, you have to go outside the company's walls. I belong to several industry professional groups online where I am informed of seminars and training sessions as it relates to Digital Advertising technology. The information I acquire from these gatherings has been valuable as I implement my learnings into my job responsibilities and share with other team members within the company."

Helen's Answer #2

"My experience at various companies has shown me that informal learning can be just as valuable as formal training sessions or seminars. I continually seek out ways to learn more about the Digital Advertising industry, whether it's from the technological side or the creative side. By connecting with clients, co-workers in other departments or professionals in my network, I have gained valuable insights into the Digital Advertising industry. The knowledge I gained has given me new perspectives on my work and the industry overall, while giving me the tools I need to add value to the company."

10.

At Marketo, we find product development experience to be valuable as a member of the technical team. Talk about your product development experience and what stages of the process you find to be the most challenging.

At Marketo, having some form of product development experience is very helpful as it gives team members a holistic view of its products. Technical team members are encourage to view the project from different perspectives and to not be caught up in the programming or troubleshooting of the products.

Share your product development experiences, which may include involvement in all phases or maybe only a couple. In your response, include what aspect of your experiences you found to be most challenging and why.

Helen's Answer #1

"Working as a software engineer in a few different corporations, I had the fortunate opportunity to participate in product development projects. These projects were for new products that complemented our current offerings. I had the opportunity to actively participate in all phases - from brainstorming to final product release. One of the most challenging aspects of working in these groups was understanding the roles and perspectives of team members, most of whom worked in different departments. However, this challenge resulted in an invaluable learning experience for me as I gained a better understanding of the company and product development process overall."

Helen's Answer #2

"As a software developer, I have had experience working on product development teams in different capacities. My various roles had me contributing to different phases of the project including brainstorming, programming and product release. In each of these roles, I offered a technical perspective on the proposed product. At times, my participation in these projects proved to be difficult as I tried to communicate the more technical aspects of the product to a non-technical audience. Despite the difficulties, I believe I learned a great deal about the different development phases and the roles each department plays."

11.

Data security continues to be a concern for marketers when executing Digital Advertising campaigns. What security issues do you find important as it relates to Digital Advertising and how can your knowledge/experience help us at Marketo?

Securing the personal data of its customers has been a top concern for many companies. When responding to this question, relay your knowledge of data security as it relates to Digital Advertising. Include any experience you may have working with security-related projects or issues. Before joining its team, Marketo will want to know that you are aware of the security issues companies face when executing Digital Advertising campaigns.

Helen's Answer #1

"Although the use of personal data allows marketers to better target and customize their digital ads, keeping the data secure is of utmost importance. In a few of my roles with previous employers, we have continuously worked to monitor our data security measures to ensure we did not lose the trust of our customers. I have worked on task forces that evaluated new policies and technologies available to secure data within our warehouses. This team was responsible for how data was used within and outside the company. My experience working on these teams give me a better understanding of how to test and monitor the security features of Marketo's products before it's released to clients."

Helen's Answer #2

"While working at a variety of companies, I learned how important it is to understand how the stored customer data is being used internally and externally. In addition, when transmitted externally to outside vendors, it is important the transmission is secure to avoid personal customer data being unknowingly shared. Digital Advertising uses vasts amounts of data for the execution and evaluation of campaigns, and I have worked with marketers to ensure that any data sharing is done so with the highest security measures in place. When transmitted externally, I also certified that the partner receiving the data also had high security levels implemented into its system. With my knowledge of security issues, I have no doubt that I will be able to help Marketo continue to offer security measures in its product to put its clients' minds at ease."

12.

What do you think our company's biggest challenge is?

What is this particular company's biggest challenge, and how do you think that you can assist?

Helen's Answer #1

"After speaking with you further about the company, and this role, I believe that the biggest challenge this company has faced is in hiring the right talent. I have a strong background in recruitment as well as management and do feel that I can assist with this hurdle. Having the right team players is imperative to a company's success and, if we can tackle that, I see great things happening."

Helen's Answer #2

"That is a tough question because I have not spend time working within your organization. Knowing the industry, my best guess would be that the biggest challenge is the same challenge any marketing company faces, and that is keeping up with the fast paced changes in marketing, advertising, and social media."

13.

Which email marketing platforms have you worked with in the past and which is your favorite?

By sharing your experience with email marketing platforms (also called ESP - Email Service Providers), hiring managers will get to know your knowledge of the competition and overall industry. Selecting a 'favorite' platform will let them know which aspects you find important when evaluating an email marketing platform. Include reasons you find a specific platform superior over others in the industry. If you have not worked with many, be sure to mention the ones you are at least aware of to showcase your industry knowledge.

Helen's Answer #1

"Although I am aware of many of the email marketing platforms currently available, I have experience working with Drip and Constant Contact. Although Constant Contact is one of the most well-known platforms, I find that Drip offers more powerful intelligent tools that allow users to make more strategic communication decisions when it comes to segmentation and automation. "

Helen's Answer #2

"My experience with email marketing platforms has been primarily with Constant Contact, but I am familiar with several others including Drip, ConvertKit and MailChimp. I have enough knowledge with these tools to understand that each of them have their pro's and con's. For example, MailChimp has excellent support which may come in handy when dealing with the language they use which is less than straightforward. ConvertKit makes segmentation easy for users, but its automation workflow capabilities are limited compared to other platforms."

14.

Tell me about your greatest work accomplishment.

Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!

Helen's Answer #1

"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I am able to dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."

Helen's Answer #2

"I have many accomplishments that I am very proud of. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in this industry."

15.

Tell me about your experience working with databases, specifically as it relates to email marketing platforms.

Databases are an integral part of email marketing platforms. Data stored in these databases are responsible for personalization and segmentation of email communications. Detail your database experience while working with email marketing platforms. If for some reason your database experience is limited, make sure you are able to communicate your understanding of the vital relationship between a company's customer database and its email marketing platform.

Helen's Answer #1

"Without a reliable connection between a company's customer data and its email marketing platform, customer emails would be significantly less impactful. However, it is important to understand that it is important that there is a two-way connection between a company's databases and the platform as data should be fed back into a database storing data such as open rates and click-through rates. I have experience working with database connections in both situations, ensuring data is correctly transferred and stored in databases. My experience includes troubleshooting issues that lead to incorrect personalization of emails and corrupt data being transferred back to the company."

Helen's Answer #2

"My extensive experience working with data as it relates to email marketing campaigns has exposed me to database issues that may emerge unexpectedly. I have seen the effects of having errors in database connections or corrupt data and the importance of ensuring customer data is stored properly in databases. It not only affects a company's ability to send appropriate messages to its customers, but it also can prevent companies from conducting meaningful analyses of their email marketing efforts."

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30 Marketo Interview Questions
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Interview Questions

  1. Customization is an important aspect of email marketing as a company's goal is to get the right message to a customer or prospect. Tell me about a time when you worked with the customization aspect of email marketing.
  2. As Marketo continues to develop and offer new social media marketing products and services, what skills do you provide that you believe would provide value to our efforts?
  3. What is your experience with the analytical capabilities of email marketing tools?
  4. At Marketo, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to Digital Advertising?
  5. Industry experts believe Demand Side Platforms (DSP's) have made a positive impact to Digital Advertising. Based on your knowledge, in what ways do you find this to be true and how can Marketo improve its products or services to benefit marketers?
  6. Describe your experience working with Digital Advertising?
  7. Social media messaging is becoming a frequently used tool for online marketers. Marketo has clients using this channel to market their products/services. Describe your experience or knowledge with these types of apps, particularly as a developer.
  8. Marketo understands that managing social media marketing efforts can be difficult and time consuming for its clients. What are some different social media marketing tools or technology available to marketers?
  9. The technology available to Digital Advertising campaign managers is constantly changing and improving. How do you remain current with the changing industry?
  10. At Marketo, we find product development experience to be valuable as a member of the technical team. Talk about your product development experience and what stages of the process you find to be the most challenging.
  11. Data security continues to be a concern for marketers when executing Digital Advertising campaigns. What security issues do you find important as it relates to Digital Advertising and how can your knowledge/experience help us at Marketo?
  12. What do you think our company's biggest challenge is?
  13. Which email marketing platforms have you worked with in the past and which is your favorite?
  14. Tell me about your greatest work accomplishment.
  15. Tell me about your experience working with databases, specifically as it relates to email marketing platforms.
  16. Artificial intelligence plays an important role in Online Marketing. Marketo would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.
  17. More third party apps are being developed for specific social media platforms. What third party apps are you aware of that provide added value in increasing the effectiveness of a particular platform?
  18. At Marketo we look for those with a sincere interest in marketing and advertising. Tell me about your favorite project at the moment.
  19. What do you know about our clients at Marketo?
  20. To be a valuable contributor to the product development process at Marketo, team members need to keep up with the evolving social media trends. How do you plan to do so if hired by Marketo?
  21. We have a culture of collaboration and high energy here at Marketo. Describe your workplace personality in 3 words.
  22. What is your experience with email marketing automation as it relates to Marketo's product and service offerings?
  23. To help Marketo remain a strong competitor in the Marketing Automation industry, it is important to have some knowledge of the industry players. Have you had experience working on or with any Marketing Automation platforms or software?
  24. Why do you want this job with Marketo?
  25. As an active contributor to the development of Marketo's products, it is helpful for technical team members to have some knowledge of or experience with digital marketing. What experience have you had with digital marketing?
  26. The technical team at Marketo is made up of people with a wide variety of technical skills, some of who are highly specialized. How would you manage a technical team like this in order to successfully build a competitive Marketing Automation platform?
  27. As a team member in its technical department, what do you believe is the most valuable technical skill you have to offer as Marketo continues to strive to be a competitive player in the Marketing Automation industry?
  28. As an increasing number of people are accessing content via mobile devices, Marketo wants to ensure that it is offering tools that address these trends. What experience do you have developing mobile applications as it relates to online marketing?
  29. Social media marketing continues to change and evolve over time as new trends develop. What skills do you have to offer that would help Marketo stay current with the tools it offers?
  30. In your opinion, what has been the biggest breakthrough in social media marketing as of late?
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