30 Marketo Interview Questions & Answers
Below is a list of our Marketo interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
1. At Marketo, we find product development experience to be valuable as a member of the technical team. Talk about your product development experience and what stages of the process you find to be the most challenging.
How to Answer
At Marketo, having some form of product development experience is very helpful as it gives team members a holistic view of its products. Technical team members are encourage to view the project from different perspectives and to not be caught up in the programming or troubleshooting of the products.
Share your product development experiences, which may include involvement in all phases or maybe only a couple. In your response, include what aspect of your experiences you found to be most challenging and why.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Working as a software engineer in a few different corporations, I had the fortunate opportunity to participate in product development projects. These projects were for new products that complemented our current offerings. I had the opportunity to actively participate in all phases - from brainstorming to final product release. One of the most challenging aspects of working in these groups was understanding the roles and perspectives of team members, most of whom worked in different departments. However, this challenge resulted in an invaluable learning experience for me as I gained a better understanding of the company and product development process overall."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"As a software developer, I have had experience working on product development teams in different capacities. My various roles had me contributing to different phases of the project including brainstorming, programming and product release. In each of these roles, I offered a technical perspective on the proposed product. At times, my participation in these projects proved to be difficult as I tried to communicate the more technical aspects of the product to a non-technical audience. Despite the difficulties, I believe I learned a great deal about the different development phases and the roles each department plays."
2. Customization is an important aspect of email marketing as a company's goal is to get the right message to a customer or prospect. Tell me about a time when you worked with the customization aspect of email marketing.
How to Answer
Many companies find customization to be an important part of their email marketing programs. Customization makes the messages more personal and relevant to the recipients, whether they are current customers or prospects. Talk about your understanding of how companies use customization in email marketing and include details of your experiences working with email customization.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Personalizing email marketing messages help companies' messages stand out in a crowded inbox. It's important that companies start using more than just the name when it comes to email customization. Many of the more well-known companies use purchase and/or browsing history to personalize the messages they send out. I have worked with companies to link their databases to their email marketing tools to find more impactful ways to customize messages. In the process, I learned how improvements in database structures and data stored can help build more impactful messages."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"Working with marketing departments of various companies, I have learned the importance of having an impactful message. Customization is one effective way to do this. Although my technical experience in this area may appear limited, I believe my experience on the marketing side will help to build better tools and processes to streamline email marketing customization. Making the process more efficient will help marketers concentrate resources on strategy and less on tasks that can be planned ahead of time."
3. What do you think our company's biggest challenge is?
How to Answer
What is this particular company's biggest challenge, and how do you think that you can assist?
1st Answer Example
"After speaking with you further about the company, and this role, I believe that the biggest challenge this company has faced is in hiring the right talent. I have a strong background in recruitment as well as management and do feel that I can assist with this hurdle. Having the right team players is imperative to a company's success and, if we can tackle that, I see great things happening."
2nd Answer Example
"That is a tough question because I have not spend time working within your organization. Knowing the industry, my best guess would be that the biggest challenge is the same challenge any marketing company faces, and that is keeping up with the fast paced changes in marketing, advertising, and social media."
4. Tell me about your experience working with databases, specifically as it relates to email marketing platforms.
How to Answer
Databases are an integral part of email marketing platforms. Data stored in these databases are responsible for personalization and segmentation of email communications. Detail your database experience while working with email marketing platforms. If for some reason your database experience is limited, make sure you are able to communicate your understanding of the vital relationship between a company's customer database and its email marketing platform.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Without a reliable connection between a company's customer data and its email marketing platform, customer emails would be significantly less impactful. However, it is important to understand that it is important that there is a two-way connection between a company's databases and the platform as data should be fed back into a database storing data such as open rates and click-through rates. I have experience working with database connections in both situations, ensuring data is correctly transferred and stored in databases. My experience includes troubleshooting issues that lead to incorrect personalization of emails and corrupt data being transferred back to the company."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"My extensive experience working with data as it relates to email marketing campaigns has exposed me to database issues that may emerge unexpectedly. I have seen the effects of having errors in database connections or corrupt data and the importance of ensuring customer data is stored properly in databases. It not only affects a company's ability to send appropriate messages to its customers, but it also can prevent companies from conducting meaningful analyses of their email marketing efforts."
5. Artificial intelligence plays an important role in Online Marketing. Marketo would like to ensure its tools continue to include artificial intelligence capabilities. Talk about your experience with or knowledge of artificial intelligence.
How to Answer
Artificial intelligence allows systems to learn from past experiences to complete human tasks such as decision making. In the realm of Online Marketing, examples where artificial intelligence may be used is in building marketing campaign strategies and with chatbots.
Marketo would like to gauge your knowledge of and experience with artificial intelligence. Relate any experiences you may have with it to how it may be used in the Online Marketing industry. If you do not have direct experience with artificial intelligence, then make sure you understand well the definition of it and how it can be used by online marketers.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"I believe artificial intelligence helps companies make informed decisions more quickly. It also allows companies to mimic human interaction online, thereby making it more likely to create a personal connection with customers in a cost efficient manner. I have experience implementing artificial intelligence into chatbots for a large e-commerce company. Our team used large data sets to develop algorithms used by chatbots to address customer service issues online. The development was an ongoing process of adjusting algorithms to ensure customer communications effectively and efficiently addressed the issues."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"I do not have experience working directly with artificial intelligence, but I am confident my knowledge and interest in the subject will add value to the product development work at Marketo. From an Online Marketing perspective, artificial intelligence helps marketers to create personalized online messages with little or no human intervention. This will allow companies to quickly send messages to targeted populations with the most effective messaging at the right time and through the right channel. In addition, with the advent of voice assistants such as Alexa, voice search will be an important aspect of online marketing and artificial intelligence plays a role in this as well. As algorithms improve over time, voice search will become more reliable and used more frequently."
6. As Marketo continues to develop and offer new social media marketing products and services, what skills do you provide that you believe would provide value to our efforts?
How to Answer
Begin your response by sharing your general knowledge of the types of products/services offered by Marketo. When you talk about your skills, mention how they may align with future products/services offered.
As part of your response, you may choose to indicate any particular types of products/services you believe Marketo should focus on. Another option would be to identify particular social media platforms Marketo's new products/services should target.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Based on my research and previous knowledge, I know Marketo offers products that increase the efficiency and effectiveness of marketers' social media marketing efforts. I believe my experience in the industry coupled with my programming skills will be helpful in identifying and developing future products offered by Marketo. My Java and Ruby on Rails programming skills will be helpful in the development of new applications. In addition, my project management skills will also be useful as a product is taken from development to market release. A data integration and analysis tool for social media platforms will be helpful as more and more companies look to make informed data driven marketing decisions."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"I am very familiar with Marketo's social media marketing tools. I know that all of them provide marketers a way to seamlessly connect with a variety of social media platforms, expanding their overall capabilities. I believe my database skills will be beneficial to product creation efforts at Marketo. The most valuable social media marketing tools aggregate data allowing marketers to monitor their social media efforts and improve their strategies within different platforms. I am confident my database programming skills will help find and evaluate the data value created by future tools. My experience will ensure the tools' data analytics capabilities run efficiently and maximize return on marketing investments. As marketers look to make and implement decisions quickly, a tool that combines analysis and execution would provide great value. This would require a thorough analysis of available tools and strategic planning to improve on current industry offerings."
7. Industry experts believe Demand Side Platforms (DSP's) have made a positive impact to Digital Advertising. Based on your knowledge, in what ways do you find this to be true and how can Marketo improve its products or services to benefit marketers?
How to Answer
When asking this type of question, hiring managers are testing your knowledge of Digital Advertising tools and technology. In preparation for your interview, be sure to research the main types of Digital Advertising tools available to marketers and their capabilities. It will also be critical for you to research the product attributes of Marketo's offerings. Comparing Marketo's products to its competitors may help you identify areas of improvement.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Demand Side Platforms automates the process in which ads are purchased and sold. This tool makes the process more cost efficient, and because it is automated, it removes the possibility of human error in ad selections. It allows for better targeting of ads as well with the use of vast browsing history data. I strongly believe that the usefulness of a Demand Side Platform is limited by the experience of the person using it. Marketo may benefit by offering on-going training to its clients to ensure they are maximizing the value of the platform."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"Marketers can be overwhelmed at the Digital Advertising options available for purchase. For one person to be able to thoroughly evaluate all of them would be impossible. By automating the process, Demand Side Platforms allow marketers to purchase or bid on impressions based on the specified target audience. These platforms frees up time for marketers to work on other aspects of the Digital Marketing campaign. In order to remain competitive, it would benefit Marketo to continue ensuring that its platform meets the target audience list needs of current and future clients."
8. Marketo understands that managing social media marketing efforts can be difficult and time consuming for its clients. What are some different social media marketing tools or technology available to marketers?
How to Answer
Marketo's hiring managers are interested in candidates with some knowledge or experience with social media marketing technology or tools. Knowledge of current offerings in the industry will help Marketo better address unmet needs of current and future clients.
Begin by talking about some general categories of tools and offer up specific examples of each. Remember to touch upon the benefits these tools may offer marketers.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"As a developer, my work with corporate marketing departments gave me an understanding of different tools available to marketers to help them manage social media marketing efforts. There are platforms that help them track and manage their marketing on different social media channels in one place. A popular product in this category is Buffer - a tool which supported by many third party applications. Another type of tool is related to social media content management. Buzzsumo is an example of this type of tool as it, using data, helps determine worthy content topics and identifies the best social media channels to post the content on."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"Working in the marketing technology industry, I have been exposed to many different tools marketers use to manage their social media marketing. There are tools that help marketers create content including Canva which is a user friendly graphic design application allowing the quick creation of visuals for their social media channels. Other tools help with the scheduling of social media content. Edgar is an example of this type of tool as it allows marketers to schedule content on different channels and redistribute it at scheduled intervals to followers who may not have viewed it earlier."
9. More third party apps are being developed for specific social media platforms. What third party apps are you aware of that provide added value in increasing the effectiveness of a particular platform?
How to Answer
Knowledge and experience with third party apps in this area is valuable as a team member at Marketo, as it is always looking for ways to broaden its product offerings. This is particularly the case as marketers are looking to get a higher return on their social media marketing dollars.
As you mention particular third party apps, be sure to discuss how it improves on a particular social media platform feature. Also point out how this app can provide value to social media marketing efforts.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Through my work experience with social media marketing technology, I am familiar with SocialDrift and Grytics. SocialDrift is a third party app for Instagram that automates Instagram interactions using machine learning. This app increases engagement with Instagram users through likes, comments and follows, ultimately increasing a brand's exposure on this social media platform. Grytics is an app that gathers data on Facebook groups that help businesses make better decisions on messaging and targeting to these populations. The app consolidates this information so marketers do not have to spend the time reading every post."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"My app development work has given me the opportunity to learn about a few third party apps associated with social media platforms. The companies developing the apps understand the need to make these apps more efficient and effective for marketers. Yotpo is an app used with Instagram that allows it to aggregate all posts with pictures related to a certain brand or product. Once aggregated, the app takes care of contacting these Instagram users to see if their posts can be used through its company account. This app saves marketers time and money by conducting this task efficiently. TweetDeck is another app of value to marketers, particularly those using Twitter as it allows them to schedule, monitor and queue up tweets in one place. This save marketers time and allows them control over targeting and the timing of their messages."
10. At Marketo, we believe data management is crucial when executing and evaluating a campaign. What is your experience working with data as it relates to Digital Advertising?
How to Answer
In your response, talk about the jobs or projects where you worked with data related to Digital Advertising. While doing so, express your understanding of the importance of data management in this area. Be sure to share any experience you might have had with Data Management Platforms (DMP's) and how they may have help with the success of a Digital Advertising campaign. In addition, speak to how you might contribute to Marketo's data management efforts.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"As with any type of marketing campaign, I have learned that data management is key to launching and running a successful Digital Advertising campaign. My work with Data Management Platforms has exposed me to the sizable volume of data collected and managed for Digital Advertising campaigns. As part of my job, I managed large data warehouses and extracted data required for targeting and evaluating Digital Advertising campaigns. This was crucial to ensure that these campaigns were effective and meeting company goals. If given the opportunity to work with Marketo, I am confident that my knowledge will help clients better manage their Digital Advertising data."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"The capture and exchange of data before, during and after a Digital Advertising campaign is imperative. Although my work with Data Management Platforms is somewhat limited, I have worked with team members to troubleshoot issues as it relates to Digital Advertising data. This includes addressing issues with data capture including the refreshing and cleaning out of 'stale' cookies. In addition, I have experience troubleshooting integration issues with data warehouses storing the necessary data for Digital Advertising campaigns. As an active member of the technology team at Marketo, I trust that I can help the data management efforts run smoothly."
11. Data security continues to be a concern for marketers when executing Digital Advertising campaigns. What security issues do you find important as it relates to Digital Advertising and how can your knowledge/experience help us at Marketo?
How to Answer
Securing the personal data of its customers has been a top concern for many companies. When responding to this question, relay your knowledge of data security as it relates to Digital Advertising. Include any experience you may have working with security-related projects or issues. Before joining its team, Marketo will want to know that you are aware of the security issues companies face when executing Digital Advertising campaigns.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Although the use of personal data allows marketers to better target and customize their digital ads, keeping the data secure is of utmost importance. In a few of my roles with previous employers, we have continuously worked to monitor our data security measures to ensure we did not lose the trust of our customers. I have worked on task forces that evaluated new policies and technologies available to secure data within our warehouses. This team was responsible for how data was used within and outside the company. My experience working on these teams give me a better understanding of how to test and monitor the security features of Marketo's products before it's released to clients."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"While working at a variety of companies, I learned how important it is to understand how the stored customer data is being used internally and externally. In addition, when transmitted externally to outside vendors, it is important the transmission is secure to avoid personal customer data being unknowingly shared. Digital Advertising uses vasts amounts of data for the execution and evaluation of campaigns, and I have worked with marketers to ensure that any data sharing is done so with the highest security measures in place. When transmitted externally, I also certified that the partner receiving the data also had high security levels implemented into its system. With my knowledge of security issues, I have no doubt that I will be able to help Marketo continue to offer security measures in its product to put its clients' minds at ease."
12. At Marketo we look for those with a sincere interest in marketing and advertising. Tell me about your favorite project at the moment.
How to Answer
The interviewer would like further insight into the types of projects that you find the most interesting, and rewarding. Briefly discuss the most exciting project that you have on the go. Explain a bit about the project, and why it is so interesting to you. If possible, compare this project to some of the projects that Marketo works on.
1st Answer Example
"At the moment, I am working on a brand development campaign for a not-for-profit organization. This project is very exciting for me because it blends my two passions - marketing and volunteerism. I think everyone should become involved in their community as much as possible and it's exciting when you can use your professional skill set to do so. I understand that your organization takes on a variety of clients in not-for-profit, as well. I would love to learn more about those projects!"
2nd Answer Example
"I often have multiple projects on the go that are very interesting and exciting. At the moment, I am revamping the online presence for a small sized toy company. It's been a lot of fun because they are allowing me to exercise my creativity, with a significant budget as well."
13. What do you know about our clients at Marketo?
How to Answer
Getting to know Marketo before your interview is a very important step. In addition to reviewing the company history, you also want to have a good understanding of who Marketo services, collaborates with, and does the bulk of their business with. A thorough read through their website, online reviews, and a Google search can tell you a lot.
1st Answer Example
"From the research that I have conducted, it appears that the bulk of your clients are within the consumer services sector. It is apparent, after reading through your website and online reviews, that you have a strong client base and a very faithful client following. I would love to learn more about your biggest clients and the work you do for them."
2nd Answer Example
"I understand that the majority of your client are owners of small to medium business"
14. Which email marketing platforms have you worked with in the past and which is your favorite?
How to Answer
By sharing your experience with email marketing platforms (also called ESP - Email Service Providers), hiring managers will get to know your knowledge of the competition and overall industry. Selecting a 'favorite' platform will let them know which aspects you find important when evaluating an email marketing platform. Include reasons you find a specific platform superior over others in the industry. If you have not worked with many, be sure to mention the ones you are at least aware of to showcase your industry knowledge.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Although I am aware of many of the email marketing platforms currently available, I have experience working with Drip and Constant Contact. Although Constant Contact is one of the most well-known platforms, I find that Drip offers more powerful intelligent tools that allow users to make more strategic communication decisions when it comes to segmentation and automation. "
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"My experience with email marketing platforms has been primarily with Constant Contact, but I am familiar with several others including Drip, ConvertKit and MailChimp. I have enough knowledge with these tools to understand that each of them have their pro's and con's. For example, MailChimp has excellent support which may come in handy when dealing with the language they use which is less than straightforward. ConvertKit makes segmentation easy for users, but its automation workflow capabilities are limited compared to other platforms."
15. To be a valuable contributor to the product development process at Marketo, team members need to keep up with the evolving social media trends. How do you plan to do so if hired by Marketo?
How to Answer
To gain a deep understanding of the social media industry, it is important to familiarize yourself with the social media platforms available - particularly the most popular ones such as Instagram, Facebook, and Twitter. Most likely this would require that you be a user of these platforms whether in a social or professional capacity.
Talk about your familiarity and experience with some of the social media platforms available. Include ways that you would try to stay abreast of new features and capabilities offered by the platforms. Be sure to also mention how you stay current about the industry overall, whether that is through online forums/communities, conferences, professional networks, or through any other means.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"As a fairly regular user of Facebook and Instagram, I am able to remain updated on new features of these social media platforms. Any other updates I may have missed I learn about through industry news feeds I subscribe to. Once I learn about them through online resources, I visit the platforms to test out the new features. In doing so, I try to view it from a personal and business perspective to better understand how the changes affect different types of users. Any overall industry updates I learn about through online forums that I check regularly. I have a great interest in the social media industry, and therefore am proactive about remaining informed about technological advances in tools and platforms. My knowledge will be an asset to the product development process at Marketo."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"I am a frequent user of the major social media platforms including Facebook, Instagram, Twitter and Snapchat. Because I am a frequent user, I am able to learn from my social media connections about new platform features and capabilities. I believe being a user is the best way to understand these platforms and to strategically build new products plans that complement them from a marketing perspective. In addition, I subscribe to many online social media newsletters that share upcoming trends in the industry and am diligent about setting aside time weekly to review the news. Over the years, I have also expanded my professional network of industry experts. My knowledge and user experience provide a strong foundation from which I can provide valuable insight to product development projects at Marketo."
16. The technology available to Digital Advertising campaign managers is constantly changing and improving. How do you remain current with the changing industry?
How to Answer
To add value as a Marketo team member, it is important that you remain current to changes in the industry. Whether through formal or informal means, hiring managers want to be assured that you will make strides to remain informed and continue learning about trends and new developments in the Digital Advertising industry. Through your response, convey that you are interested in personal professional growth that will contribute to Marketo's strategic goals.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"From my experience in the Digital Advertising industry, I have witnessed the many technological changes and improvements that have benefited marketers. I understand that to get a full picture of the industry climate, you have to go outside the company's walls. I belong to several industry professional groups online where I am informed of seminars and training sessions as it relates to Digital Advertising technology. The information I acquire from these gatherings has been valuable as I implement my learnings into my job responsibilities and share with other team members within the company."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"My experience at various companies has shown me that informal learning can be just as valuable as formal training sessions or seminars. I continually seek out ways to learn more about the Digital Advertising industry, whether it's from the technological side or the creative side. By connecting with clients, co-workers in other departments or professionals in my network, I have gained valuable insights into the Digital Advertising industry. The knowledge I gained has given me new perspectives on my work and the industry overall, while giving me the tools I need to add value to the company."
17. We have a culture of collaboration and high energy here at Marketo. Describe your workplace personality in 3 words.
How to Answer
The interviewer would like to know what first comes to mind when you are asked to describe your personality. Be prepared by writing down some keywords ahead of time that best describe you.
If you can, visit the company website, read their job posting and see if you can find a common set of descriptive words that seem to resonate really well with Marketo. Incorporate those if you can. Avoid giving generic, run-of-the-mill answers and make sure to compliment Marketo on their efforts when it comes to an energetic workplace culture.
1st Answer Example
"I can see that you have a great energy here and I've really enjoyed that during this interview process. If I could describe my personality in 3 words I would say that I am motivated, positive, and dedicated. After researching your company further, I believe I am a strong fit for the culture that you have worked so hard to achieve."
2nd Answer Example
"Other words you could use to describe your workplace personality:
- Ambitious
- Approachable
- Cooperative
- Charismatic
- Diiligent
- Efficient
- Energetic
- Focused
- Inquisitive
- Meticulous
- Patient
- Responsible"
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Passionate
Hard worker"
Jaymie's Feedback
18. What is your experience with email marketing automation as it relates to Marketo's product and service offerings?
How to Answer
In your answer, be sure to include your understanding of the definition and importance of email marketing automation for businesses and Marketo's product and service offerings. It will be helpful to also outline your technical and analytical knowledge/experience working with email marketing automation. If your experience in this area is limited, be sure to at least educate yourself on the definition of email marketing automation, different tools available and some of the benefits to using them.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Recently email marketing automation has increased in importance for companies as they look to streamline the process of communicating to their customers and prospects. Email marketing automation tools help them have the right message ready to send at the click of a button, allowing them to communicate in a timely manner. I have worked with companies to improve their email marketing automation processes. Through my experiences, I have learned ways to improve automation tools to better meet the communication needs of companies. I have gained much knowledge in using data analytics to improve email marketing automation processes and tools."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"Email marketing automation helps companies concentrate on less repetitive tasks. I also believe it helps them plan communications and react more quickly to events through triggers that send customers and prospects the most impactful message at the appropriate time. Although my experience with email marketing automation is limited, I have learned about the benefits of tools available in the industry and have made efforts to remain informed of new technologies in this area."
19. To help Marketo remain a strong competitor in the Marketing Automation industry, it is important to have some knowledge of the industry players. Have you had experience working on or with any Marketing Automation platforms or software?
How to Answer
Having some knowledge or experience with Marketing Automation tools offered by other companies helps team members have a better understand of Marketo's position in the marketplace. Awareness of industry players' competitive advantages as well as market opportunities will help Marketo position itself to increase its market share.
Talk about your experience with Marketing Automation tools or platforms, whether as a user or a developer. If you do not have direct experience working with them, share your knowledge of the industry and the major players. Be prepared by conducting competitive research prior to your interview.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"I have experience managing the launch of Hubspot Marketing at the last company for which I worked. The Marketing team in our company had chosen to use this Marketing Automation platform for the management of its marketing campaigns and I was tasked with the technical implementation. Based on my observations, Hubspot Marketing helped the Marketing team plan for and launch integrated campaigns in an organized and efficient manner, allowing for customized messages based on the target population. The interface also makes it user friendly allowing new users to be trained quickly. Based on my knowledge and experience of these types of platforms, there seem to be opportunities to develop the analytical and AI capabilities to help marketers make smarter decisions."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"Although I have not worked directly with Marketing Automation platforms or tools from a technical perspective, I am aware of some of the major players in the industry. Marketo has become a successful competitor, offering a tool that is user friendly and covers all of a marketer's digital marketing needs at different stages of the customer relationship development process. My technical background tells me that Marketo offers a platform that is easily integratable into most companies' systems as it works with Salesforce, Microsoft Dynamics, among many others. User friendliness and the expansion of digital marketing capabilities seem to be two areas that Marketing Automation companies are continually expanding on. I believe that analytics and tracking of marketing campaigns needs continual improvement and is an area that Marketo could concentrate its product efforts on."
20. Tell me about your greatest work accomplishment.
How to Answer
Talking about your greatest accomplishment will give the interviewer a strong idea of where you place your values. It will also show the interviewer more about your personality, how you like to be motivated, and how to coach you in the future. It is okay to brag a little bit when answering this question. Show that you are proud of yourself and your career accomplishments!
1st Answer Example
"The greatest accomplishment in my career was graduating University as an honors student while still working full time in a related field. I was top of my class, and working full time. This showed me that I am able to dedicate myself to my career, and reach the goals that I set for myself. It felt great to accomplish so much and be recognized for my dedication."
2nd Answer Example
"I have many accomplishments that I am very proud of. Overall, I would say that my greatest work accomplishment is the positive reputation that I have in this industry."
21. Social media messaging is becoming a frequently used tool for online marketers. Marketo has clients using this channel to market their products/services. Describe your experience or knowledge with these types of apps, particularly as a developer.
How to Answer
Social media messaging allows marketers to more easily connect with their audience, because they are meeting them where they 'hang out'. This is particularly true with the younger population. It is important for Marketo to offer tools that will allow its clients to easily create and deliver social media messages.
Any experience you may have working on these types of apps will be helpful in developing Marketo's social media messaging tools, whether as a developer or in a different capacity. If you do not have direct experience working on social media messaging apps, talk about your personal social media messaging experience and additional knowledge you may have on the subject from a marketing perspective.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Through my previous two developer positions, I had the opportunity to learn and work on social media messaging tools. As a developer, I used client feedback to improve these tools and develop new capabilities. I was able to witness firsthand how marketers were able to target their marketing communications to the appropriate populations, thereby allowing for a higher return on their marketing spends. Some issues I have dealt with in the troubleshooting phase of development include the collection of data from these social media messaging apps."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"In my previous developer roles, I have not had the opportunity to work with social media messaging tools. However, as a user of social media, I understand the capabilities these tools may provide to online marketers. Through social media messaging apps, I have received very targeted messages based on my demographics, interests and search histories. I understand that it is through the collection of data and use of algorithms that online marketers are able to do this. My work with artificial intelligence and database development can provide valuable insight to these aspects of social media messaging tools and I am confident that I can contribute to Marketo's efforts to reach its product goals."
22. Why do you want this job with Marketo?
How to Answer
Recruiters and hiring managers often receive hundreds of applications per job. If you are lucky enough to land an interview, make some effort to conduct research on the opportunity. Think about how this job will help you in your career. It's important for you to know not only what you have to offer them, but what they can do for you. While your passion and excitement about the job are important, it's always good to have some hard facts to back it up. IE: "I have heard great things about your company and I know I would be a great fit for this job," is not very specific.
If you find recent news articles or press releases which talk about the company's accomplishments, mention how that impressed you.
1st Answer Example
"I have heard great things about your company and I know I would be a great fit for this job,"
2nd Answer Example
"I have been passively seeking a new position for quite some time and haven't jumped on anything yet because I want to make sure it's the right fit. I feel that this job is right for me, at this point in my career, because it offers an opportunity for me to utilize my recent education in Digital Marketing while giving me an opportunity to advance in my management skills."
23. What is your experience with the analytical capabilities of email marketing tools?
How to Answer
This is an opportunity to share your analytical experience as it relates to email marketing tools. Talk about your understanding of email marketing analytics and the importance of measuring the effectiveness of email marketing campaigns. Whether your experience includes utilizing analytical tools within email marketing platforms or troubleshooting these tools, make sure your answer showcases your knowledge and possible limitations of these tools. Also, try to convey your understanding of the analytical capabilities of Marketo's tool. If you do not have specific experience with the analytical capabilities within email marketing tools, highlight your analytical skills overall, specifically in the area of email marketing. Make sure to let them know you are well aware of the analytical specifications of Marketo's tool.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Analytics is an incredibly important aspect of email marketing, as it reveals if a company's efforts are producing the desired results. Most, if not all, email marketing tools have an analytics component. This may include predefined reports, interactive tools or both. Through my previous projects, I have had opportunities to utilize some of these analytics tools. In many cases, I have found that these tools do not completely meet the analytics needs of a company, requiring the creation of customized solutions. Using a combination of the platform's available analytics capabilities and a custom built tool, I have helped companies more fully meet their analytics needs with respect to email marketing. I believe Marketo's tool has excellent analytical capabilities that can be customized to meet clients' needs."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"My work as an web analyst has given me a greater appreciation of the value in analyzing email marketing data. Analytics can reveal email communications that may require revisions or segmentations that need to be updated. I have worked on projects that have included the analysis of email marketing data and have used a few tools outside of email marketing platforms. Through these projects, I have an understanding of the types of tools that produce more impactful and efficient analyses. Aspects such as user friendliness, report customization and ease of database connections are important to consider when evaluating analytics tools."
24. Describe your experience working with Digital Advertising?
How to Answer
Before getting into the details of your technical experience, hiring managers would like to be assured that you have knowledge in the area of Digital Advertising. In your response, share details about projects or jobs where you were exposed to Digital Advertising, but also make an effort to describe your knowledge in this area.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"My work experience includes working for a couple of different agencies that offered digital marketing services to its clients. While working at these agencies, I worked closely with the Account Managers to understand the clients' marketing needs. There are many technological tools in this area that help clients better target, deliver and manage their digital advertising. With an increasing number of options available to companies looking to advertise through digital channels, it is crucial to have the right tools to manage the process."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"In a few of my previous positions, I had the opportunity to work with the Marketing department to help develop digital advertising campaigns for our company. I contributed to the technical requirements of the campaign project team, which included evaluating the right tools for campaign execution. Working as part of the team, I learned how complex digital advertising can be and the importance of using the right technology for each step of the process. This gives the digital advertising campaign the best chance at meeting its goals."
25. As an active contributor to the development of Marketo's products, it is helpful for technical team members to have some knowledge of or experience with digital marketing. What experience have you had with digital marketing?
How to Answer
Having some knowledge of digital marketing is helpful as the development of Marketing Automation platforms and tools as you understand which product specifications and capabilities would be important for marketers managing digital campaigns. It is important to, at least on a general level, understand the process marketers go through from planning to launching to tracking.
As part of your response, talk about why you think it might be important to have this digital marketing knowledge. If you have not had digital marketing experience in a work setting, talk about what you know from your research and how having this knowledge helps you become a better Marketing Automation platform/tool developer.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Through my prior work experience, I had the opportunity to work with a few marketing teams tasked with the launch and management of digital marketing campaigns. My role was to ensure, from a technical perspective, that they had the necessary tools to successfully launch and evaluate their campaigns. Although this was not specifically a developer role, I learned a great deal about the needs of a digital marketer, and I believe, with the combination of this knowledge and my technical skills, I can make major contributions to Marketo's Marketing Automation platform."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"Although I do not have direct experience working with a digital marketing team, I have an in-depth understanding of how digital campaigns are planned and executed. This knowledge is based on my experience as a customer receiving digital marketing pieces as well as research I have conducted. My understanding of the process digital marketers undergo to successfully plan and execute a campaign gives me a clear perspective on what capabilities they look for in a Marketing Automation tool or platform. My research included informational interviews with digital marketers in my professional network."
26. The technical team at Marketo is made up of people with a wide variety of technical skills, some of who are highly specialized. How would you manage a technical team like this in order to successfully build a competitive Marketing Automation platform?
How to Answer
Marketo finds that bringing together people with diverse skill sets to accomplish a goal is important when developing or improving upon a Marketing Automation platform with a wide array of capabilities. The challenge is taking full advantage of each person skills and talents in an effort to build the most competitive product.
On a general level, talk about how you would go about accomplishing this difficult task, and if possible, touch upon any hurdles you may need to overcome along the way. Be prepared to answer possible follow-up questions as the interviewer may ask for details in your response.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"Based on my experience working in different technical departments over the years, I know there is a wide variety of skills people with a technical background can have. It will be important to outline the technical needs of the Marketing Automation platform before building the team and assigning specific tasks. Once the needs are clearly defined, technical team members would be matched up to tasks based on their skill set and past experience. There would be some difficulty balancing skills and experience with interests. We may be faced with situations where the needs of the project will have to override the personal interests of the individual. I believe we can reach a level of compromise where, team members can work collaboratively with others on different tasks but they would still have a main task for which they are responsible."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"As a preliminary step, I would conduct a thorough review of the product development process for the Marketing Automation platform. This will give the technical team members a clear picture of what technical needs will arise and how their skills and experience will fit into the larger pictures. After giving the team time, I would gain individual feedback on where they believe their technical skills would add the most value. I understand that the initial assignment of roles may not be perfect and require adjustments over time based on outcomes and individual feedback. Despite what roles they are eventually assigned to, it's important the team members continue to learn technical skills from one another as the development process progresses."
27. As a team member in its technical department, what do you believe is the most valuable technical skill you have to offer as Marketo continues to strive to be a competitive player in the Marketing Automation industry?
How to Answer
Hiring managers would like to see which technical skills you find to be your strongest assets, and if those skills match with the needs of Marketo.Be sure to select the technical skill you are the most confident about as they may ask more specific follow-up questions about your experience with that particular skill.
As you formulate your response, consider how your specific skill will help Marketo remain competitive with its Marketing Automation platform. If possible, highlight how your skill may differentiate you from other candidates.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"I believe my web development skills would be an asset as Marketo strives to reach its competitive goals. I have had years of experience developing web sites with a vast array of capabilities for a variety of large companies. An important aspect of good web development is the ability to make the site user friendly, and being able to balance that with the robust capabilities of the site. This is important when developing a Marketing Automation platform where many core users may have a non-technical background."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"Based on my knowledge and experience with Marketing Automation platforms, I am confident that my database programming skills would make valuable contributions to Marketo's continuous efforts to remain relevant in the industry. As more companies look to make intelligent business decisions with a growing amount of data, analytical and tracking capabilities of Marketing Automation platforms will be a capability they will seek. I believe they will be looking for tools that offer powerful analytical capabilities. My database programming skills will help Marketo improve its platform with increased efficiency."
28. As an increasing number of people are accessing content via mobile devices, Marketo wants to ensure that it is offering tools that address these trends. What experience do you have developing mobile applications as it relates to online marketing?
How to Answer
Working in an industry such as online advertising, it is crucial that team members keep up with technology trends. As most companies do, Marketo shifts its resources to address trends such as mobile marketing.
If you do not have experience as a developer of mobile applications, but you have some work experience related to it, then mention those. At the very minimum, be prepared and research mobile marketing tools and share what you have learned.
Written by Helen Lee on January 18th, 2019
1st Answer Example
"In my previous position as a developer, I had the opportunity to work on a mobile marketing platform that allowed marketers to manage and measure their mobile marketing efforts in one place. This tool allowed for easy customization, personalization and tracking of marketing campaigns. My responsibility as a developer was to implement additional capabilities based on user feedback. This required me to stay abreast of changing trends in the Online Marketing industry."
Written by Helen Lee on January 18th, 2019
2nd Answer Example
"As a developer, I have not had experience working directly with mobile marketing tools. However, I have worked with different marketing technologies such as content management systems and email marketing tools. My work with a variety of clients on these tools helped me gain knowledge on the overall Online Marketing industry, including mobile marketing. I understand there are different mobile marketing tools and platforms available that allow marketers to create, deliver and track mobile marketing campaigns. I understand the importance of making sure marketing content is visually appealing when delivered or viewed on mobile devices."
29. Social media marketing continues to change and evolve over time as new trends develop. What skills do you have to offer that would help Marketo stay current with the tools it offers?
How to Answer
Begin by expressing your understanding of the continued evolution of social media and the tools available to marketers using these platforms. In addition, briefly explain how important and difficult it is to continually remain current with product offerings related to social media marketing.
In your response, take time to outline both your skills and knowledge that may help Marketo continue to offer relevant products/services. Include any recommendations on how Marketo could ensure that it's keeping up with social media marketing technology trends.
Written by Helen Lee on January 18th, 2019
Answer Example
"As social media platforms continue to change the capabilities and functionalities they offer, companies such as Marketo will need to react quickly to provide tools that allow marketers to take full advantage of them. With multiple social media platforms available and changes both major and minor occuring on a continual basis, it is a challenge to remain current. There are many players in the industry providing social media marketing tools, making it all the more difficult to remain informed of technology trends. Despite these changing trends, the programming skills I have are still used in the development of most of the tools being offered. In addition, my product development planning skills will also help Marketo reach its product goals. Marketo will need to continually stay ahead of the changing trends so it can become a leader in the industry instead of a follower."
Written by Helen Lee on January 18th, 2019
30. In your opinion, what has been the biggest breakthrough in social media marketing as of late?
How to Answer
The interviewer is asking this question because they would like to know that you keep up to date on social media trends. The more you know, the more apparent it is that you have a genuine interest in this industry. To an interviewer, this gives added security that you are in this career for the long term. Discuss a recent change in social media marketing and how you think it will change the face of the marketing industry.
1st Answer Example
"I think that the whole idea of Facebook Live is a game changer. This puts large and small brands in the same space where they can offer free and direct communication with their consumers. The options are now endless! Virtual tours, live give-away's, and private looks backstage....it's really incredible."
2nd Answer Example
"I would say that the biggest change that social media marketing will see in the next few months is the decline of visible organic content and the extra push for paid or boosted content to have priority."