"Whenever I am working with a new product, I first seek to understand its function and its key market. If I am going to prepare a marketing campaign for a new product, then I need to understand what sets it above other products, what makes it unique, and who will be most inclined to purchase it. Whenever possible, I like to use the product myself to gain that understanding. Once I've done that, I'll do some market research and explore competitor products that are similar. That way, I can see what we're up against, what's already being done, and what we can do differently. I'll pair that with my assessment of our product and key market, and I'll put together a strategy that highlights what makes our product different and sets it above the rest."