How would you approach a new product that we might offer? What would be the first step you would take?

How to Answer
Answer Example

Your interviewer will likely provide you a scenario to play through during your interview, so prepare in advance by researching the company and what products they generally offer. In this case, they are interested in how you first get started and what you prioritize. If you can, reflect on how you have approached new products in the past - what did you need to consider, what was your first step, what did you learn? Use this reflection along with research on the company and its products to help guide your response.

"Whenever I am working with a new product, I first seek to understand its function and its key market. If I am going to prepare a marketing campaign for a new product, then I need to understand what sets it above other products, what makes it unique, and who will be most inclined to purchase it. Whenever possible, I like to use the product myself to gain that understanding. Once I've done that, I'll do some market research and explore competitor products that are similar. That way, I can see what we're up against, what's already being done, and what we can do differently. I'll pair that with my assessment of our product and key market, and I'll put together a strategy that highlights what makes our product different and sets it above the rest."

Next Question

How to Answer: How would you approach a new product that we might offer? What would be the first step you would take?

Advice and answer examples written specifically for a Web Marketing Specialist job interview.

15. How would you approach a new product that we might offer? What would be the first step you would take?

How to Answer

Your interviewer will likely provide you a scenario to play through during your interview, so prepare in advance by researching the company and what products they generally offer. In this case, they are interested in how you first get started and what you prioritize. If you can, reflect on how you have approached new products in the past - what did you need to consider, what was your first step, what did you learn? Use this reflection along with research on the company and its products to help guide your response.

Written by Clara Canon on November 16th, 2020

Answer Example

"Whenever I am working with a new product, I first seek to understand its function and its key market. If I am going to prepare a marketing campaign for a new product, then I need to understand what sets it above other products, what makes it unique, and who will be most inclined to purchase it. Whenever possible, I like to use the product myself to gain that understanding. Once I've done that, I'll do some market research and explore competitor products that are similar. That way, I can see what we're up against, what's already being done, and what we can do differently. I'll pair that with my assessment of our product and key market, and I'll put together a strategy that highlights what makes our product different and sets it above the rest."

Written by Clara Canon on November 16th, 2020

Next Question