Your answer needs to focus on the things that make the employer unique. Do not list things like flexible hours or work/life balance, since many companies offer those same things. Instead, focus on what makes the company stand out from others. This means you need to have done your research to understand what the company has to offer its employees.

"It's important to focus on the company benefits that appeal to the specific applicants you are talking to. With new graduates, they want jobs that offer the potential for growth and sometimes even travel. Those are two things your company can offer new grads that many others can't. If I was talking to students at a college job fair, I would focus on the management internship program you offer. I would highlight the opportunities it would give them to be a leader in a variety of departments, as well as the options available to them for travel. I would also point out they would have the ability to choose either one area of the country for the entire two-year program or the chance to move around with each program rotation. And I would close out by discussing the company's growth and how they would have the chance to watch their career sky-rocket over the next 5 or 10 years as new locations continue to open and high-level leadership positions need to be filled."