How to Answer: What is the best way to show the benefits of a product to a customer?
Advice and answer examples written specifically for a Sales Engineers job interview.
26. What is the best way to show the benefits of a product to a customer?
How to Answer
With this question, the hiring manager would like to know that you can sell a product by outlining its benefits to the client. Talk about the different considerations you might take to show the client that you value their time. Briefly take the interviewer through the steps you would take during a typical sales scenario.
Written by Ryan Brown on August 16th, 2021
Answer Example
"When I am selling to a client based on the benefits of the product, I first take the time to ensure that I understand their pain points. With each one, I will emphasize a specific benefit that directly solves the problem. I will gather data and social proof to show the customer how each solution has worked for others to support my claims. Just making a claim is one thing, but I find that verifiable data really helps appeal to their logic."
Written by Ryan Brown on August 16th, 2021