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If you were working with a company struggling to sell a product, what would you do to help them?

Answer examples and advice for how to answer this interview question for a Market Research Analyst interview

Advice
Let's say you're meeting with a CEO of a startup trying to sell a new health beverage. They have already branded it and put it on the shelves, but sales continue to remain low. Where would you start? In answering this question, you want to show the interviewer step by step how you would work with the CEO to increase sales. That's the ultimate goal. Show how you understand all the contributing factors. Using an example like the one listed above may help you in your explanation. You could respond with, "I would start from the beginning, doing market research on competitors to see how and why they are successful, breaking it down to ingredients, taste, packaging and branding." Prepare a solid example before your interview so that you can show off your knowledge like a pro!
Basic answer example
"I would start from the beginning, doing market research on competitors to see how and why they are successful, breaking it down to ingredients, taste, packaging and branding."

View user-submitted Answers

If you were working with a company struggling to sell a product, what would you do to help them?
1.
Although I can not speak from a standpoint as a market researcher I can say that as an educated consumer that takes into consideration both the labor that goes into a product and as a consumer that wants the most from my buck that I have often ran into that scenario where I had to step back and question whether the integrity of the product was worth the price that they were asking.
2.
Not alarming exactly, The result of my work was more of a information update on latest state of the market.
3.
As of now I have never found an alarming figure in my research.
4.
Yes. In my research, we found positive value for NO oxidation pathway, which we take a look for a long time and thought that this is a problem with our data. We did a lot of checking back and forth and through experimental confirmation, it turned out to be true.

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