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Market Research Analyst Mock Interview

Question 12 of 25 for our Market Research Analyst Mock Interview

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Question 12 of 25

If you were working with a company struggling to sell a product, what would you do to help them?

"I would start from the beginning, doing market research on competitors to see how and why they are successful, breaking it down to ingredients, taste, packaging and branding."

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How to Answer: If you were working with a company struggling to sell a product, what would you do to help them?

Advice and answer examples written specifically for a Market Research Analyst job interview.

  • 12. If you were working with a company struggling to sell a product, what would you do to help them?

      How to Answer

      Let's say you're meeting with a CEO of a startup trying to sell a new health beverage. They have already branded it and put it on the shelves, but sales continue to remain low. Where would you start? In answering this question, you want to show the interviewer step by step how you would work with the CEO to increase sales. That's the ultimate goal. Show how you understand all the contributing factors. Using an example like the one listed above may help you in your explanation. You could respond with, "I would start from the beginning, doing market research on competitors to see how and why they are successful, breaking it down to ingredients, taste, packaging and branding." Prepare a solid example before your interview so that you can show off your knowledge like a pro!

      Answer Example

      "I would start from the beginning, doing market research on competitors to see how and why they are successful, breaking it down to ingredients, taste, packaging and branding."