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Salesforce Marketing Cloud Interview

29 Questions and Answers by Helen Lee

Published January 21st, 2019 | Helen Lee is a freelance data analyst and writer with over 15 years of experience in marketing.
Question 1 of 29
Customization is an important aspect of email marketing as a company's goal is to get the right message to a customer or prospect. Tell me about a time when you worked with the customization aspect of email marketing.
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How to Answer
Many companies find customization to be an important part of their email marketing programs. Customization makes the messages more personal and relevant to the recipients, whether they are current customers or prospects. Talk about your understanding of how companies use customization in email marketing and include details of your experiences working with email customization.

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Question 2 of 29
Salesforce Marketing Cloud offers a few different online marketing tools to its clients and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?
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How to Answer
Salesforce Marketing Cloud's mission is to provide its customers with tools that increase the efficiency and value of their online marketing efforts. Hiring managers would like to consider candidates who have a holistic view of online marketing tools and not necessarily focused on a small subset of it.

If you have developer experience with online marketing tools, explain in some detail the tool's purpose and function. If you do not have developer experience with online marketing tools, mention any other developer work experiences that you can relate to a particular online marketing tool.

Question 3 of 29
Due to the sensitivity of our business, in order to work for Salesforce Marketing Cloud, you must be able to pass a criminal background check. Are you willing to comply?
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How to Answer
If you do not have any criminal history, this is an answer that will be very simple and concise. If you do have a criminal history, now is the time to disclose it.

Question 4 of 29
At Salesforce Marketing Cloud, we find product development experience to be valuable as a member of the technical team. Talk about your product development experience and what stages of the process you find to be the most challenging.
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How to Answer
At Salesforce Marketing Cloud, having some form of product development experience is very helpful as it gives team members a holistic view of its products. Technical team members are encourage to view the project from different perspectives and to not be caught up in the programming or troubleshooting of the products.

Share your product development experiences, which may include involvement in all phases or maybe only a couple. In your response, include what aspect of your experiences you found to be most challenging and why.

Question 5 of 29
There are several components of a robust advertising platform. Which ones do you find to be the most valuable to a company running frequent advertising campaigns?
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How to Answer
Your answer to this question should show hiring managers that you understand the needs of larger clients that may run advertising frequently. These larger clients may require an advertising platform with more product attributes than a smaller business would.

Question 6 of 29
What are important reporting and analytics capabilities an advertising platform should have?
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How to Answer
Reporting and analytics capabilities are easily one of the most important features of an advertising platform. Your answer to this question should show your understanding of the reporting and analytics capabilities of advertising platforms in general, and particularly with that of Salesforce Marketing Cloud.

Questions 7 through 29
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Writers for Salesforce Marketing Cloud Answers and Questions

Helen Lee
Helen Lee is a freelance data analyst and writer with over 15 years of experience in the Marketing field working for companies and clients in a variety of industries including financial services, quick service restaurant (QSR), consumer packaged goods (CPG) and education technology. She has experience managing marketing research projects, conducting strategic analyses and writing and editing a variety of pieces including marketing material, blog entries and user guides.
Ryan Brown
Ryan Brown, is the creator of MockQuestions. He has over ten years experience creating interview questions. His website has helped over 10 million job seekers in their interview preparation.
Published: 01/21/2019

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