How to Answer: Salesforce Marketing Cloud offers a few different online marketing tools to its clients, and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?
Advice and answer examples written specifically for a Salesforce Marketing Cloud job interview.
2. Salesforce Marketing Cloud offers a few different online marketing tools to its clients, and we are continually evaluating opportunities to expand our offerings. What types of online marketing tools have you had experience with from the developer side?
How to Answer
Salesforce Marketing Cloud's mission is to provide its customers with tools that increase the efficiency and value of their online marketing efforts. Hiring managers would like to consider candidates who have a holistic view of online marketing tools and are not necessarily focused on a small subset of it.
If you have developer experience with online marketing tools, explain in some detail the tool's purpose and function. If you do not have developer experience with online marketing tools, mention any other developer work experiences that you can relate to a particular online marketing tool.
Written by Ryan Brown on April 13th, 2021
1st Answer Example
"As a developer, I have had experience working with tools that allow marketers to send emails to customers and prospects with high delivery rates, while tracking the essential data to measure the effectiveness of email marketing campaigns. In addition, I have helped to develop and troubleshoot graphic design tools that allow marketers to create display ads in a quick and cost efficient way."
Written by Ryan Brown on April 13th, 2021
2nd Answer Example
"Although my experience as a developer does not include online marketing tools, many of the projects I have worked on required skills that could be easily applied to online marketing tools. For example, I have worked on developing analytics tools which are valuable to marketers looking to evaluate their online marketing efforts. Also, my database and data warehouse experience will be helpful in further developing these tools to ensure connectivity with warehouses or databases."