Pernod Ricard takes pride in their marketing and branding, recognizing their responsibility to exhibit integrity in their advertising as the world's second-largest wine and spirits seller in most regions. This question tests how thoroughly you've explored their company. Show the interviewer you have researched while preparing for this interview by talking up their effective and culturally impactful messaging.

"We are passionate hosts - a family of exceptional people who are committing to fighting alcohol misuse and creating a better way to live and work together to bring good times today and for generations to come. Being 'Crateurs de convivialit', we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. But the pre-condition for conviviality is responsibility. Pernod Ricard acknowledges that the misuse of alcohol can cause harm to individuals and their communities. We have a role to play in combatting the harmful use of alcohol. We work together with industry members, civil society, governments and local authorities, as well as UN bodies, to prevent and reduce the harmful use of alcohol, as real change can only be achieved in unison with others. By tackling harmful drinking, we want to create a more convivial world, a world without excess.

What we are doing... As a responsible company, we want to ensure that our brands are enjoyed responsibly. Creating conviviality requires us to help adult consumers make responsible choices about whether, when and how much to drink. Some people should not drink at all, and we notably take a strong stance against underage drinking. Some people choose not to drink, and we always respect that choice. For this, Pernod Ricard has a responsible drinking strategy focusing on tackling the harmful use of alcohol, which fully supports the World Health Organization's goal of reducing harmful drinking by 10% worldwide by 2025. It encompasses a wide range of initiatives targeting its employees, consumers, specific target audiences and the whole society. We all should be ambassadors of responsible drinking. The set of tools varies from in-house trainings and self-regulating standards to communication campaigns and evidence-based prevention programmes. By using this all-round approach, we aim at finding the most efficient ways to fight the harmful use of alcohol."