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Bacardi Limited Interview
Questions

30 Questions and Answers by Rachelle Enns

Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
Bacardi Limited has a very competitive employment offer. What do you know about our offering?
***Note: We do not have professional answers for this career***
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1.
Bacardi Limited has a very competitive employment offer. What do you know about our offering?
Before attending an interview, you must research and understand what Bacardi Limited offers in the way of benefits, employee perks, and more. You may not have every detail; however, most companies will give you some information on their careers page. Show that you have done your homework before the interview and come prepared to discuss what excites you the most.

Rachelle's Answer #1
"In addition to advertising your competitive salaries, I see that Bacardi Limited also offers holiday bonus', a 401k savings plan, medical and dental, and more. Your compensation packages sound very generous, and I especially look forward to hearing more about your tuition reimbursement program."
Rachelle's Answer #2
"I researched your careers site quite extensively and understand that you offer reward and recognition programs, quarterly bonus opportunities, holiday bonus' and more. I am thrilled to see that there are so many opportunities present at Bacardi Limited to prove myself and be eligible for payment based on a stellar performance."
2.
Tell me about the products available from Bacardi Limited. How familiar are you with our products?
You must have a firm understanding of the products you will be representing before your interview. Bacardi Limited offers a range of products and you should be able to list off quite a few of them. The more you know, the more you are showing engagement and interest in the role.

Talk to the interviewer about the products that you have tried, the ones you like the most, and the ones that you look forward to trying. Confirm your ability and interest in learning new products.

Rachelle's Answer #1
"I have tried many Bacardi Limited products, including (A), (B), and (C). I find your products to be premium to anything else on the market. I believe your products to be superior in many ways and will have no trouble selling in the (D) and (E) markets. I see that you launch new products every year, which is exciting! I look forward to seeing the innovative products that come from Bacardi Limited next."
Rachelle's Answer #2
"I have gone to Bacardi Limited products as my top beverage brand choice for many years! Your products are versatile; especially (A), and (B). I will quickly learn your range of products and will proudly represent them!"
3.
Are you comfortable selling products that come with health-related warning labels?
Bacardi Limited does it's best to ensure its products are premium, and available only to those of legal drinking age. Regardless, the truth is that alcohol comes with a warning label in most regions. These warnings include not to drink during pregnancy, that drinking impairs your driving, and heavy drinking can cause health problems. Talk to the interviewer about your level of comfortability in selling products that come with a health warning.

Rachelle's Answer #1
"I believe that most things are fine to be enjoyed, in moderation. Alcohol can be terrible for you if you misuse it. I will ensure that my customers are knowledgable in how Bacardi Limited products are best enjoyed."
Rachelle's Answer #2
"I have researched Bacardi Limited products, your company's demographic, and also your marketing approaches. Many industries have products that come with health-related warning labels, so this is a non-issue for me. So long as people drink responsibly, and do not drive after drinking, I see no issue."
4.
If you could change one thing about Bacardi Limited marketing, what would it be?
It's time to take a look at the marketing efforts of Bacardi Limited with a critical yet open eye. Of course, you don't want to answer this question by completely knocking down their marketing efforts, and offering a thousand ways they could change.

What the interviewer is looking for is an insightful suggestion on how they could boost their marketing efforts in one specific area. Perhaps you think they could be more active on social media, or you know of a new advertising avenue Bacardi Limited could benefit from.

Rachelle's Answer #1
"I have seen a lot of popular brands advertising on Spotify. I think Spotify could be a fascinating new avenue to look into when it comes to Bacardi Limited marketing efforts. I like the commercials that I see and hear on television and radio; however, I believe that other digital approaches could be more lucrative and less expensive for Bacardi Limited."
Rachelle's Answer #2
"I enjoy the advertising efforts of Bacardi Limited and find the messaging to be consistent and well thought out. If I could add to your marketing efforts I would suggest adding more drink recipes onto IGTV, showing bartenders making fun cocktails with your products."
5.
This position aside, which department of Bacardi Limited are you most interested in gaining experience?
The interviewer wants to know where your interest is, aside from the position for which you are currently interviewing. The best employees are often the ones who understand the ins and outs of more than just their job function.

Perhaps you want to learn more about research and development, marketing, human resources, data and analytics, talent acquisition, or even finance. Express to the interviewer that you have an interest in getting to know Bacardi Limited and their overall operation.

Rachelle's Answer #1
"Aside from this sales-based position, I would love to have a peek inside how product research and development work with Bacardi Limited. I have a curiosity and keen interest in the process that goes into deciding which products make it to market, and which ones are scrapped."
Rachelle's Answer #2
"My educational background is in Marketing. I would love to get to know more about the marketing process at Bacardi Limited. It would be exciting to learn how product launches are born and executed."
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