35 Pernod-Ricard Interview Questions & Answers
Below is a list of our Pernod-Ricard SA interview questions. Click on any interview question to view our answer advice and answer examples. You may view 5 answer examples before our paywall loads. Afterwards, you'll be asked to upgrade to view the rest of our answers.
Behavioral
1. If you could only drink one kind of wine for the rest of your life, what would it be and why?
What You Need to Know
This fun question is designed to get you out of interview mode and let your personality shine through. Not only does it focus on industry-relatable terms, but it tells them how informed your personal preferences are and how these might influence your work. However, there is no right or wrong way to answer this question other than with sincerity. Loosen up and share your thoughts in depth. Then try to connect with your interviewer by posing the same question to them. That could make you a more memorable candidate and showcase your interpersonal skills.
Written by Kevin Downey on September 30th, 2022
Answer Example
"Well, that is a difficult question to answer, as I like to branch out and am always keen to try new things, especially when it could broaden my pallet. So, ask me this question in a few months, and I'll likely give you a different answer. However, right now, I would say a nice, full-bodied Bourdeaux. How about you?"
Written by Kevin Downey on September 30th, 2022
Behavioral
2. Do you work better in a group setting or independently?
What You Need to Know
This common behavioral question determines whether you are an extrovert or an introvert. Your answer will offer insights into the environments where your personality thrives. A more introverted individual recharges their battery in solitary environments, whereas an extroverted individual thrives in social settings. Most people fall somewhere in the middle, so ideally, you'll want to strike a balance with both. Focus your answer on what it takes to perform at your best without focusing on how difficult it may be, depending on the environment.
Written by Kevin Downey on September 30th, 2022
Answer Example
"I love my work. I am adaptable and make the best of any situation I'm in. Honestly, I'm just grateful for each moment in my life and do my best to embrace it. I love every challenge that arises. This attitude fuels my sustainability at work and helps my flexibility. Being flexible is like a muscle. When it's not used, it atrophies. I recognize that both have value. So, I'll always rise to the occasion and answer the call of the needs of the team or my clients. I never complain. Besides, what good would it do?"
Written by Kevin Downey on September 30th, 2022
Behavioral
3. Pernod-Ricard promotes the choice to drink responsibly. What does this mean to you?
What You Need to Know
Pernod Ricard takes pride in their marketing and branding, recognizing their responsibility to exhibit integrity in their advertising as the world's second-largest wine and spirits seller in most regions. This question tests how thoroughly you've explored their company. Show the interviewer you have researched while preparing for this interview by talking up their effective and culturally impactful messaging.
"We are passionate hosts - a family of exceptional people who are committing to fighting alcohol misuse and creating a better way to live and work together to bring good times today and for generations to come. Being 'Crateurs de convivialit', we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing. But the pre-condition for conviviality is responsibility. Pernod Ricard acknowledges that the misuse of alcohol can cause harm to individuals and their communities. We have a role to play in combatting the harmful use of alcohol. We work together with industry members, civil society, governments and local authorities, as well as UN bodies, to prevent and reduce the harmful use of alcohol, as real change can only be achieved in unison with others. By tackling harmful drinking, we want to create a more convivial world, a world without excess.
What we are doing... As a responsible company, we want to ensure that our brands are enjoyed responsibly. Creating conviviality requires us to help adult consumers make responsible choices about whether, when and how much to drink. Some people should not drink at all, and we notably take a strong stance against underage drinking. Some people choose not to drink, and we always respect that choice. For this, Pernod Ricard has a responsible drinking strategy focusing on tackling the harmful use of alcohol, which fully supports the World Health Organization's goal of reducing harmful drinking by 10% worldwide by 2025. It encompasses a wide range of initiatives targeting its employees, consumers, specific target audiences and the whole society. We all should be ambassadors of responsible drinking. The set of tools varies from in-house trainings and self-regulating standards to communication campaigns and evidence-based prevention programmes. By using this all-round approach, we aim at finding the most efficient ways to fight the harmful use of alcohol."
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"The choice to drink responsibly goes far beyond drinking and driving. Responsible drinking means limiting yourself to a certain number of drinks. It means always remaining in control while under the influence, not binging, and not allowing alcohol to ruin relationships important to you. Responsible drinking also means adhering to medication labels if you take prescription meds."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"Responsible drinking means only consuming alcohol when you are of legal age. It means having a designated driver or taking a cab when drinking. This phrase also means not binge drinking or mixing alcohol with illegal or prescription drugs."
Written by Rachelle Enns on September 30th, 2022
Behavioral
4. How will your references describe your personality when I call them?
What You Need to Know
The interviewer has their perception of how you present yourself in your interview, and you have yours. How you answer this question could reveal how well aligned or disparate your realities are while offering insights into your self-awareness and emotional intelligence. When this question makes a candidate nervous, the interviewer may wonder how honest they've been. Advertise your merits and try to remain consistent in your answers and how you present and perceive yourself. Exude confidence while describing your personality in a sentence or two.
Written by Kevin Downey on September 30th, 2022
Answer Example
"My personality is energetic, positive, intuitive, and inventive. I take the time to understand my clients' needs and bring energy to every meeting I attend. People are much more likely to buy your product or agree to carry your brand if they enjoy their time with you. My references will agree that I bring energy and positivity to my work."
Written by Rachelle Enns on September 30th, 2022
Behavioral
5. How important is it to be persuasive when working in a retail sales-based industry?
What You Need to Know
This nuanced question explores your mindset and approach to sales. They want to know how effective you are in this regard and how well you'll represent their brand. Being a persuasive person is only a negative when not guided by integrity. This question boils down to how well you can effectively communicate the benefits of a brand's offerings and identify your clients' needs. Explore their values and incorporate their language while delivering your answer.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I see persuasion everywhere; in marketing, advertising, most business conversations, and even casual communication outside of work. I consider myself persuasive but not pushy. I can convey my goals and the reasoning behind them very clearly. I build rapport with my clients and get to know their needs. When the time comes to ask for a sale, I can express to them how they will benefit. In sales, product sales, and retail sales, the power of persuasion is critical."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"As an account manager, persuasion is critical. I need my clients and prospects to believe and understand that the product I represent is superior. I have been trained on persuasive techniques such as 'Appeal to Reason,' 'Appeal to Trust,' and 'Appeal to Emotion.'"
Written by Rachelle Enns on September 30th, 2022
Behavioral
6. How do you prefer to be managed?
What You Need to Know
The interviewer is curious if you are self-guided in your work or require direction and supervision to succeed in your efforts. Tell the interviewer which of the five main leadership types you work best with - authoritarian, participative, delegative, transactional, and transformational. Then offer insights into your approach towards your work and how the leadership type you work best with motivates you. Feel free to follow up by asking Pernod-Ricard SA about their management approach or the approach of the person to whom you will be reporting.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I prefer management where I am assigned my tasks and goals and then allowed to run with it for the most part. Collaborative team environments where trust is present, but I am still held accountable for my goals and targets best suits me. Could you describe the management style at Pernod-Ricard SA?"
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I am most successful when given the space to explore sales approaches and build customer relationships the way I know best. I have had roles where I needed to follow a sales script verbatim, which felt unnatural and uncomfortable. I look for mentorship and coaching qualities in the people I report to, and in return, I am highly accountable for my goals and targets. Would you say this describes the management style at Pernod-Ricard?"
Written by Rachelle Enns on September 30th, 2022
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Marcie's Feedback
Behavioral
7. What stage of the sales cycle do you find most challenging?
What You Need to Know
This question aims to assess your experience and comfort level. When discussing the area that you see as a challenge, frame it in a positive context. A career-driven professional looks forward to challenges, identifying ways to over-perform and surpass their personal best. Rather than viewing your challenge as a negative, describe it as the best part of the experience.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I can always become better at overcoming objections. I have no problem selling when I know my product well and believe in it. However, the product I currently represent is in an oversaturated market, and our pricing is not as competitive as it could be. For that reason, right now, I find overcoming pricing-related objections to be the most difficult. I have been reading 'Sales EQ' by Jeb Blount, which is very helpful, and listening to several sales-based podcasts."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I find prospecting to be the most challenging since the majority of my work experience has been in customer service and existing account management. To work on this shortcoming, I have been reading many resources and blog posts on the Salesforce website. I also have been reading 'High-Profit Prospecting' by Mark Hunter. There is a lot to learn, but I am ready!"
Written by Rachelle Enns on September 30th, 2022
Behavioral
8. How can Pernod-Ricard motivate you on the job?
What You Need to Know
This question aims to determine what job satisfaction equates to you. The interviewers want to know your motivation for competing for a position with Pernod-Ricard and what about their company appeals to you (values, culture, environment). Simply speaking, they want to know if your career is driven and excited by this opportunity and what their working environment offers or more enticed by their pay and benefits. Tangible rewards and compensation can be delivered anywhere and do nothing to earn your loyalty as an employee. Explain what motivates and inspires you, and describe your daily motivators for any given workday, rather than focusing on tangible rewards or compensation.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"Friendly competition is always a great motivator for me, even if it's competition against myself, such as beating my best weeks' sales numbers. A friendly yet competitive environment allows me to have a fun and new goal to look forward to even on days that may not be as action-packed."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I live for new opportunities and chances for promotion or career growth. I am newer to my career and want to grow and prove what I can do, so any opportunities related to career growth are highly motivating for me."
Written by Rachelle Enns on September 30th, 2022
Compatibility
9. Tell me about the products available from Pernod-Ricard. How familiar are you with our products?
What You Need to Know
Before considering a candidate to represent their brand, most companies expect a candidate to be familiar with their brand's offerings and a loyal customer of their brands. So before your interview, take your time, do your homework, and brush up on everything you can to come across as knowledgeable. You want to be as fully versed as if you already work there and are prepared to meet with your first customer. Display a firm grasp of the products Pernod-Ricard SA offers. The more you know, the more engagement and interest you'll appear to have in competing for the role.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I have tried many Pernod-Ricard SA products, including (A), (B), and (C). I find your products to be premium to anything else on the market. I believe your products to be superior in many ways and will have no trouble selling in the (D) and (E) markets. I see that you launch new products every year, which is exciting! I look forward to seeing the next innovative products from Pernod-Ricard SA."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"Pernod-Ricard products have been my top beverage brand choice for many years! Your products are versatile, especially (A) and (B). I will quickly learn your range of products and proudly represent them!"
Written by Rachelle Enns on September 30th, 2022
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
I consider myself to be a well-rounded person. I am a mother and enjoy playing the violin, learning Chinese, and working out. Despite having many responsibilities in work and my personal life, I can manage all of this because I am a passionate and determined person."
Marcie's Feedback
Compatibility
10. Have you ever been to a vineyard or distillery?
What You Need to Know
This question indirectly tests your familiarity with their company and their approach and explores how your values align with theirs. As they state on their website, "Explore where our brands are created - We call the places we create our brands our Brand Homes because our brands and their production sites are deeply rooted in the social fabric of their communities. Many of our Brand Homes have visitor centers where you can learn about the brand's history and production methods."
Written by Kevin Downey on September 30th, 2022
Answer Example
"I make a point of visiting the vineyards and distilleries I represent. It helps me educate my clients on what makes their brand offerings unique. And they are each unique, and they all have a story to share. I noticed Pernod Ricard refers to the distilleries and vineyards of the brands they represent as brand homes. I love that! It's brilliant!"
Written by Kevin Downey on September 30th, 2022
Compatibility
11. How does your current role relate to this position?
What You Need to Know
This question is an excellent opportunity to break down your relatable experience, going deeper than what can be gleaned from your resume or cover letter. Explore the details of how you navigated your day-to-day routine. Showcase the breadth of your research on Pernod-Ricard by making your examples relatable to the position you are interviewing for. Give the impression you'd need very little training. Keep your tone confident, positive, and upbeat. Attitude is everything.
Written by Kevin Downey on September 30th, 2022
Answer Example
"My current position and this one seem nearly identical in every way, aside from the culture and values of the company. Based on everything I've been able to learn, I say the only distinction is the size of the company and the approach. Pernod-Ricard's approach and values are more akin to my own, so I imagine I would be up to speed quickly if I were fortunate enough to be hired."
Written by Kevin Downey on September 30th, 2022
Compatibility
12. Pernod-Ricard has a very competitive employment offer. What do you know about our offering?
What You Need to Know
Before attending an interview, explore what Pernod-Ricard SA offers in career growth, working environment and culture, benefits, employee perks, and more. They state on their careers page, "Conviviality at Work. How many of us have been in a job where we can truly be ourselves, where we get up every day feeling at ease and confident to share who we are with the people we work with? Imagine... Working with people who acknowledge you and the value you bring to the team. Having the opportunity to do something new and being trusted to see it through. Succeeding not just through your own efforts, but because you get the support of others. Feeling empowered to perform at your very best. Doing your part to sustain the communities you live and work in. We call it conviviality. We believe that this spirit should flow through to your work."
Show that you have done your homework before the interview, and come prepared to discuss what excites you most about this opportunity and how it fits into your career goals.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"In addition to advertising your competitive salaries, I see that Pernod-Ricard SA also offers holiday bonuses, a 401k savings plan, medical and dental, and more. Your compensation packages sound very generous, and I look forward to hearing more about your tuition reimbursement program."
Written by Kevin Downey on September 30th, 2022
2nd Answer Example
"I researched your careers site and understand that you offer reward and recognition programs, quarterly bonus opportunities, holiday bonuses, and more. I am thrilled to see so many opportunities present at Pernod-Ricard to prove myself and be eligible for payment based on a stellar performance."
Written by Kevin Downey on September 30th, 2022
Compatibility
13. This position requires extensive travel. Are you able to travel at least 60% of the time?
What You Need to Know
Depending on your role with Pernod-Ricard, you may be required to travel for work. It's essential to have a solid idea of the expectations of this role and whether you can meet them. However, if you've done your homework on this position, its requirements, and expectations, and you are still not clear on these expectations, be sure to ask for clarification.
When answering this question, it's best to be honest. If you have other priorities or demands on your time that aren't conducive to traveling work, then it is worth clarifying this now. Both an employee and an employer should learn if the job isn't a good fit earlier rather than later.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I can travel 60% of the time, including overnight travel out of town. I have a reliable new vehicle and do not have restrictions on my schedule. I love to get out and meet my clients and introduce myself to potential new customers. Could you share with me more on the travel expectations for this position?"
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"At this time, I can travel wherever is required between 7 am-6 pm Monday to Friday. I have a commitment to my family on evenings and weekends, however. Do you have a travel schedule that you could share with me? I want to meet your expectations in every way."
Written by Rachelle Enns on September 30th, 2022
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Marcie's Feedback
Compatibility
14. Is this position your ideal post, or is there another department at Pernod-Ricard you're more interested in?
What You Need to Know
The interviewer wants to know where your interests and goals lie and are curious about how working with them fits into your long-term career plan. They aim to determine if you are interested in growing within their company or if you view them as a stepping stone and intend to move on once you've got what you needed out of the experience. Their ideal candidates have mapped out their career goals, thoroughly explored the growth opportunities within, and are interested in a long-term mutually beneficial working relationship. Consider these points when you decide on how to answer this question.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"Aside from this sales-based position, I would love to look at how product research and development work with Pernod-Ricard SA. I have a curiosity and keen interest in the process that goes into deciding which products make it to market and which ones are scrapped."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"My educational background is in Marketing. I would love to get to know more about the marketing process at Pernod-Ricard. It would be exciting to learn how product launches are born and executed."
Written by Rachelle Enns on September 30th, 2022
Competency
15. Walk me through your sales experience and training.
What You Need to Know
This question assesses your experience level and how good a fit you'd be to assume this role. Avoid revisiting the information on your resume. Doing so would only be redundant. Take advantage of this opportunity to go deeper and show them what makes you special.
If you have a five-year career plan that you update regularly, revisit the career plans of the past and use them as a road map to your achievements, milestones, and successes. If you don't keep a career plan, revisit your past performance reviews and create a timeline to the same effect.
You want to show them how far you've come in a short time and how you have advanced from your peers. If particularly proud accomplishments stand out, relay those as well. The goal here is to seize every opportunity to showcase your every merit.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I have been in sales for over six years in my first role as a door-to-door alarm sales position. In that job, I worked my way into a team-lead position where I would train new reps on sales and closing techniques. Over the years, I have put a lot of emphasis on professional development. I recently completed 'The Future of Selling,' a Dale Carnegie program. I keep myself up to date on new sales processes and utilize my CRM to ensure my pipeline of business is always full."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I currently work as a business development researcher, and I spend most of my day prospecting and cold calling, up to 150 calls per week. I am the top researcher in my company, and I account for a lot of this success through the business reading that I do on sales, account development, closing deals, and asking for sales. I know I am ready to take the next leap to become an account manager with Pernod-Ricard."
Written by Rachelle Enns on September 30th, 2022
Competency
16. What challenges will the liquor industry face in the next three years?
What You Need to Know
How you answer this question will reveal how invested you are in your career. A career-minded professional will stay up to date on industry developments, innovations, changes, and trends. This will help you anticipate trends, stay current in your knowledge, and retain your professional relevance, which equates to job security.
Being in the know of industry challenges shows the interviewer your engagement in the interview process and your investment in this opportunity. The more you know, the keener you will appear to Pernod-Ricard SA, increasing your chances of being hired.
Traditionally, the biggest obstacles in the liquor industry include regulation, taxation, tight profit margins, and social issues related to drinking and responsible consumption. Talk about any articles you recently read or statistics that you found interesting. Try to strike up conversations by asking them to share their knowledge. Doing so could make you a more memorable candidate.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I believe that one hot topic impacting the liquor industry now and in the next few years is the rising popularity of cannabis-based beverages. Cannabis is a shining star at the moment and is competing heavily with the alcoholic beverage industry in many regions as of late. We will see some changes coming up, I believe, as these product gain popularity."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"Government and policy change will be a continued challenge in the liquor industry. As we begin to see trade laws change, we may see fewer products exported globally. I recently read an article on the liquor industry and trade agreements. The idea was that the alcohol industry is becoming more aggressive in trade agreements and other agreements related to the reduction of tariffs."
Written by Rachelle Enns on September 30th, 2022
Competency
17. What is the difference between on-premise and off-premise sales?
What You Need to Know
Questions such as these test your industry knowledge and assess your communication skills and how effectively you can explain such concepts to those you interact with while effectively representing their brand. Communicate clearly and professionally as you share your understanding of the distinction between the two while distilling industry lingo into laymen's terms.
Written by Kevin Downey on September 30th, 2022
Answer Example
"On-premise sales typically refer to direct-to-consumer alcohol sales for consumption. These are typically on-premise establishments, such as bars, restaurants, and establishments permitted to serve alcohol. Off-premise sales typically refer to selling to businesses for resales, such as liquor stores, restaurants, and other retailers who would then sell to consumers or the public."
Written by Kevin Downey on September 30th, 2022
Competency
18. How do you feel about our products being required to have health-related warning labels?
What You Need to Know
This question tests your communication skills and how you would address such hot topics with diplomacy, tact, and integrity, especially when acting as a representative of their brand. Exhibit your enthusiasm by standing behind their products. Regardless of your opinion on regulations, remain objective, focusing on the situation behind why such regulations exist.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I believe that most things are fine to enjoy in moderation. Alcohol can be terrible for you if you misuse it. I will ensure that my customers understand how Pernod-Ricard SA products are best enjoyed."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I have researched Pernod-Ricard products, your company's demographic, and your marketing approaches. Many industries have products that come with health-related warning labels, so this is a non-issue for me. So long as people drink responsibly and do not drive after drinking, I see no issue."
Written by Rachelle Enns on September 30th, 2022
Competency
19. If you could change one thing about Pernod-Ricard marketing, what would it be?
What You Need to Know
This question assesses your dominant personality traits and how well you'd fit into their environment. Additionally, it aims to inform them of whether you are familiar with their campaigns, what you think of their efforts as a customer, and if this had a hand in your pursuit of this opportunity.
Unless you are interviewing for a position in marketing and advertising, it is best to avoid presumptions when answering questions such as these. Without having a clear understanding of why they've decided on their bold campaigns directed at their target audience and demographic, it would come across as presumptuous and arrogant to suggest they do things differently. However, it might be fair game to point out some of the successful campaigns of their competitors and ask why they've chosen a different path.
Otherwise, showcase your knowledge, comment on their successes, and ask questions about the aspects of their marketing you don't understand. If you think they could be more active on social media, ask them if they've explored this avenue and why they decided not to pursue it. That will give them insights into how well you would fit into their teams and how capably you'll build relationships within their company and with their customers.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I have seen a lot of popular brands advertising on Spotify. I think Spotify could be a fascinating new avenue to look into for Pernod-Ricard SA's marketing efforts. I like the commercials I see and hear on television and radio; however, other digital approaches could be more lucrative and less expensive for Pernod-Ricard SA."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I enjoy the advertising efforts of Pernod-Ricard and find the messaging to be consistent and well thought out. If I could add to your marketing efforts, I would suggest adding more drink recipes onto IGTV, showing bartenders making fun cocktails with your products."
Written by Rachelle Enns on September 30th, 2022
Competency
20. Are you aware of some awards won by Pernod-Ricard recently?
What You Need to Know
This question tests how extensively you've prepared for this interview by assessing your company knowledge. Here are two recent awards the company advertises as marks of pride on their website:
"Pernod Ricard receives the 2017 Randstad Award for 'Most Attractive French Company for People Aged 18-24'" and "The South Australia Wine Industry Association awarded Pernod Ricard Winemakers with the Environmental Excellence Award in 2019. The fourth win in this category in the past five years, the business was acknowledged for its commitment to sustainability in the wine industry and particularly for its commitment to 100% renewable electricity."
Thoroughly research their site for any relevant information.
Attitude is everything. Imagine you will get the job and go the extra mile by starting your onboarding now. Gain as much company knowledge as possible. That will speak to your work ethic, that you are self-guided in your work and driven, and that your standard is going above and beyond. Share the extent of your research by answering such questions effortlessly and with knowledgeable enthusiasm.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I saw many badges on your website, which included accolades such as 'Best Place to Work,' 'Best New Product,' and other forms of recognition related to diversity and inclusion in your talent acquisition plan. It seems that Pernod-Ricard SA is very involved in community efforts. You have earned credit for building teams of people who care about your corporate success because you care about their career growth."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I have read through your corporate website and have looked at other sources such as Glassdoor and Best Place to Work. It seems that Pernod-Ricard has consistently earned recognition for being the best place to work! Seeing your awards in this category makes me even more excited to join your organization."
Written by Rachelle Enns on September 30th, 2022
Creative Thinking
21. Tell me the most creative thing you've ever done on the job.
What You Need to Know
This question offered you another opportunity to advertise your merits and frame yourself as a desirable asset. How you answer will allow the interviewer to assess how resourceful and capable you are at thinking outside the box. It will also show them your goals and motivators in your work. These will enable them to compare you to the other applicants in the interview pool.
Written by Kevin Downey on September 30th, 2022
Answer Example
"Our company offered a fantastic 'opportunity buy' for a great wine. This was a one-time featured product. We aimed to push this item and boost our sales company-wide. Initially, the product was underperforming. I had an idea for a new merchandising approach and sold one of my clients on this approach. So I built a truly unique merchandising display for this opportunity buy and added some custom signage. My inventive display resulted in this location selling out. I took photos, tracked the numbers, and then offered my results to the rest of my clients. Soon they all requested the product. Within the week, the item was out of stock, and I gained the attention of our regional manager, who expressed gratitude for my hard work. I was awarded number one in the region that month."
Written by Kevin Downey on September 30th, 2022
Customer Service
22. How would you develop and nurture a new client account?
What You Need to Know
Everyone has their own style and approach. The interviewer wants to understand yours. Transparency is the best approach here. Coming across as guarded with your trade secrets will only communicate that you lack the interpersonal skills to build the relationships necessary to succeed in this role. Share your sales process, how you build rapport with your clients, and the measures you take to build upon and maintain lasting relationships with your clients. Talk about how you empathize with and identify their needs. Put your all in with confidence and pride and frame yourself as a desirable asset.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I must understand their business, customer demographics, and existing products before making recommendations or asking for a sale. I go in person when approaching a new client account. I introduce myself, offer free samples of my product, and ask them about their business and customers. Being inquisitive and allowing the business owner to do most of the talking is a significant factor in rapport building."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"When approaching a new prospect, I would show them that I have researched their business. I look at who the owners are, if they own other businesses, the demographics within a three-mile radius, and more. I will visit the store as a customer and take note of the stock they give priority placement in their store. Once I am ready with an idea of how my product can benefit them, then I will approach with my sales pitch."
Written by Rachelle Enns on September 30th, 2022
Customer Service
23. Tell me about a time you retained a customer who wanted to cancel their order.
What You Need to Know
This customer-service-based question will show the interviewer how you handle challenging customer issues as they occur. It will also inform them of your emotional maturity and ability to react quickly with a cool head. Showcase your communication skills by detailing how you identify and empathize with your client's concerns through active listening, mirroring, and enhanced situational communication while validating their perception and reality. Making your clients feel valued, understood, and cared for is just as important as your persuasive skills. Show the interviewer that you can represent their company while ensuring that your clients feel taken care of.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I gained a lot of training and experience early in my career related to saving a sale before the customer churns. I understand that losing a customer is not just a one-time financial hit, but a loss of recurring revenue. I had a customer who wanted to cancel 50% of their product order. They believed the product did not move fast enough, and their profit margin was too low. I spent time in their business to see how products moved and customized a plan for them. This customization included the same spend but different products I believed their customers would enjoy. I followed up with the customer over the three months following the change, and they were thrilled with the results. They were profiting more, and I was able to increase their spending over the following months."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"In my first retail-based job, I had a customer who had buyer's remorse the following day and wanted to return their entire purchase. I asked a couple of questions regarding why they no longer wanted the product. After asking questions, I realized that it was a financial issue. I asked them if they were aware of our layaway program. I walked the customer through the layaway process and was able to save the sale. It felt great to accomplish this goal while ensuring that my customer was happy with their purchase at the end of the day."
Written by Rachelle Enns on September 30th, 2022
Customer Service
24. What does exceptional client service mean to you?
What You Need to Know
This question is layered. Not only is the interviewer trying to get an idea of who you are, but also an idea of your communication skills. This behavioral question will offer a meaningful glimpse into your personality and how closely your customer service philosophy and approach align with theirs.
As they state on their website, "We are unlocking the magic of human connection to grow our business, transform our industry, and make a positive impact on the world. We do this by creating convivialiti. Our ambition is to turn every social interaction into a genuine and friendly experience of sharing. Convivialiti is the glue that binds us together, it allows us to meet our innate human need of connecting with one another. Convivialiti is the force beyond us, one that carries us, an energy that brings us closer together. We crave convivialiti? because it is inherent to humanity and a true source of joy. When we are open to meeting people as our most authentic selves and we share convivial moments, our lives become so much brighter and more vibrant! In those moments we become convivialists - a role each and every one of us should embrace."
Align your approach with their values and adapt some of their language into your answer where possible. Soft people skills and non-defensively communication with a wide range of personalities are also desirable traits.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"The basics of customer service is to be of service, meaning I make myself available to help when my client needs me. Exceptional customer service means being reliable and friendly, knowledgeable in my own business and in that of my customer as well. I was proud to win 'rep of the year' last year, with votes coming from my customers. It was an honor, and it felt great to know that my customers feel that my added efforts make a difference in their business."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"When my customers are thrilled with every one of our encounters, that is exceptional customer service. I deliver what my customers need, even when it means inconveniencing myself. I take the time to get to know their business and what keeps them up at night. Then, I ensure that my product recommendations are helpful and will ease their pain points as much as possible. My customers can lean on me and trust that I will only recommend a product they can move and profit from."
Written by Rachelle Enns on September 30th, 2022
Direct
25. To which Pernod-Ricard competitors are you applying?
What You Need to Know
The hiring authority wants to know if you are applying to any competitors for several reasons. First, they want to see which brands you have an interest in. Second, it's relevant data for a company to gather for competitive talent acquisition. Third, the interviewer would like to know what kind of time frame they are operating in for your interview process and a potential job offer.
You are under no obligation to disclose every detail of your job search. With that said, it is a professional courtesy to let Pernod-Ricard SA know if you are in the final stages with other organizations. The interviewer will have a folder with all the resumes of the candidates they are interviewing and their questions and notes from each interview, which they'll refer to later when making a decision. You should have something similar for all the interviews you've performed. Detail, for your eyes only, what each of them has to offer and what you offer them. Have tabs separating your notes for each interview, with a breakdown of the pro and cons of each employer. Having this with you will present you as an organized professional, taking all your prospects seriously, and help market you as a viable candidate.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I applied to Company ABC and Company XYZ around the same time I applied with Pernod-Ricard SA. I have had a pre-screen interview via telephone with Company ABC and a first interview booked with Company XYZ next week. My first impressions tell me that Pernod-Ricard SA is more organized and thoughtful in your interview process, which I like. I have felt very comfortable here from the start. Could you share with me the next steps in your interview process?"
Written by Kevin Downey on September 30th, 2022
2nd Answer Example
"I am active in my job search, although I have not applied to any of your direct competitors. I want to start my career right by joining an organization where I can be trained very thoroughly and grow with a supportive team."
Written by Rachelle Enns on September 30th, 2022
Diversity
26. Pernod-Ricard has a healthy diversity plan in place. How do you embrace diversity and inclusion?
What You Need to Know
The conversation on diversity and inclusion has broadened beyond social responsibility and community. It's becoming widely recognized that diversity inclusion in the workplace increases innovation across all spectrums. Therefore, companies are making significant efforts to broaden their talent acquisition efforts to attract a broader range of candidates.
When discussing diversity, inclusion, and the target audiences of under-represented communities, demonstrate empathy and identification with the unifiers of the human experience. Communicate clearly and decisively. The last thing you want to do is come across as uncomfortable or out of your element when answering this question. Discuss with the interviewer what diversity and inclusion mean to you and how you will uphold their efforts as an employee of Pernod-Ricard SA.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"For a company to operate sustainably, they must have a long-term diversity plan. I was thrilled to see in my research that Pernod-Ricard SA is so forward-thinking in your multicultural workforce and global markets. I support diversity and inclusion by helping my co-workers leverage their unique abilities and engage in various activities and conversations within the workplace."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I believe that when a company has a sense of community, it only enhances performance and competitive business advantage. I was pleased to see that Pernod-Ricard offers employee resource groups, personal and professional growth opportunities, and other collective ways for coworkers to collaborate and cross backgrounds and experiences. I look forward to becoming involved in any way that I can."
Written by Rachelle Enns on September 30th, 2022
Experience
27. What are POS materials, and how can you best leverage them to boost sales?
What You Need to Know
Questions such as this evaluate your experience level and communication skills in distilling industry terms in a relatable way. Your answer could help them determine how effectively you can explain such topics to potential new clients or while training someone new to the industry.
Point of Sale (POS) materials are considered essential marketing tools to showcase products or opportunity buys and are typically displayed at or near the checkout. This product placement forces them to interact with the marketing materials and typically triggers an impulse buy. How you explain this concept to your interviewer will reveal how skilled you are and how much of this is second nature to you.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I have a great deal of experience with POS materials. I visit my accounts frequently and place my products in the best position possible to optimize sales potential. Some tools that I have used include shelf-talkers, brightly colored price tags, promotional stands, and wrap-around banners. In my current role, these POS materials, when placed strategically, have increased sales by up to 22% in some months."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I understand POS materials to be the tools used at checkout, or the point of sale, to attract buyers to make impulse purchases. The POS materials that catch my attention are informative or humorous and brightly colored. Could you share with me the types of POS materials that perform the best for Pernod-Ricard?"
Written by Rachelle Enns on September 30th, 2022
Experience
28. How do you plan to drive the performance of Pernod-Ricard brands over your first 90 days?
What You Need to Know
If you are hired, how you will contribute to the performance of their brands and products should be a primary focus. It is perfectly natural for newly hired employees to want to show their gratitude for the opportunity by proving their worth. However, the last thing you want to do is come across as arrogant or presumptuous by trying to reinvent the wheel and restructure their business before learning the ropes at Pernod-Ricard. It took them years to build their systems and processes. Therefore, your primary concern should be learning, asking questions, and building relationships with your customers and your teams.
The first month of a new hire's 90-day probation period should focus on familiarizing themselves with the team, company, products/services, clients, etc. Month two should be spent studying current processes and procedures and identifying strengths and weaknesses. In the last month, that hire should be well-grounded in the role and capable of identifying growth opportunities. Past the 90-day mark is considered an acceptable time to implement innovation.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"In the first 90 days of employment at Pernod-Ricard SA, I plan to call on every existing account given to me and book a time to meet with the client. I will take the time to discover what I could do to improve their service and gain more of their business. I will reach out to my existing network and drum up at least five new accounts, ensuring that I exceed my sales targets as soon as possible."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"Besides cold calling and spending a fair amount of my time prospecting new business, I will also dedicate myself to fast-track my training. My success will depend greatly on my product knowledge, so I plan to take additional time studying and learning every SKU under the Pernod-Ricard brand."
Written by Rachelle Enns on September 30th, 2022
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
Then I will take time to discover what I could do to improve our service and gain more sales as the sales manager."
Marcie's Feedback
Experience
29. How can a liquor brand best influence a customer at the point of purchase?
What You Need to Know
Merchandising is critical to the success of product placement and, when effective, plays on the psychology of why a person buys what they buy in a retail setting. Playing on what catches a person's attention, what then draws their eye, and the data points they collect versus the ones they are blind to takes a keen understanding of a person's impulses and macro-behavior.
If you fail to merchandise effectively or your signage fails to effectively advertise the necessary data points, the information a person neglects to collect will result in a lost sale, and your products may not sell as fast as expected or at all. Discuss your strategies to ensure your product moves, guaranteeing above-average sales and greater client satisfaction.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"The checkout area is critical when it comes to upselling opportunities. I like to teach my customers the value of impulse buys at the point of sale and how much they can increase their profitability. Customers waiting in line need something to look at, so why not put fun promotional products around the checkout, with graphics and catchy signage? As a rep, I focus on displays and promotions seen from the counter or the checkout."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"When it comes to overall influence, a liquor brand can have window signage, neon signs, competitive placement inside coolers, and eye-catching signage for 'grab' items at checkout to encourage impulse buys. I look forward to learning more about your merchandising standards at Pernod-Ricard."
Written by Rachelle Enns on September 30th, 2022
Experience
30. How do you balance managing your existing liquor accounts while searching for new business opportunities?
What You Need to Know
Your interviewer needs to ensure you can handle the workload expected of an employee of Pernod-Ricard SA. They're curious how your process holds up and delivers and if you will be thorough, consistent, and up to the tasks ahead. This question is especially relevant when applying for an account manager position or any sales role within the organization.
Think of a time you expertly balanced your work, ensuring that you kept the momentum going with existing accounts while never forgetting the importance of bringing in new business. Take pride in the systems you've developed for yourself, emphasizing your faith in your abilities, but would look forward to learning from whoever would mentor you.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"In my current role, I have a 60/40 split of existing business and new business. To ensure that these streams of business get the attention they need from me, I time block my business development activities such as site visits, cold calls, and prospecting. If hired at Pernod-Ricard SA, I will do the same, ensuring that I exceed my targets and goals."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"To manage my existing accounts and still have time to look for new business, I will set aside specific times of day to prospect and cold call. I believe it's important to have a good balance so that my new business pipeline never runs dry. I will lean on my CRM and properly document, ensuring that everyone is in the loop."
Written by Rachelle Enns on September 30th, 2022
Experience
31. Walk me through your experience with CRM software. With which programs are you most experienced?
What You Need to Know
This question aims to reveal a few things through your answer. They're interested in which Customer Relationship Management tools you are familiar with. They are interested in how skilled you are at organizing your customer data and tracking the actions needed to nurture your account portfolio. They are also interested in how adaptable your skills are and how quickly you can learn new CRM software.
Put in the research required to determine which CRM tools they use; if you are unfamiliar with them, or need to brush up on them, do your homework and familiarize yourself with those utilities before your interview. Think of the names of all software and programs that you have used in your current or previous positions. Think about the features you used and how the system helped you perform at work. Some of the most popular CRMs in North America include Oracle, HubSpot, Zoho, Salesforce, NetSuite, and Microsoft Dynamics. If you are unsure of the system used at Pernod-Ricard SA, you can certainly ask!
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I understand two different CRM programs, which include Oracle and Salesforce. My previous companies were enterprise-level organizations requiring strong CRM support and options. I would rank my skills in these systems as an 8 out of 10. Could you share with me the CRM you use at Pernod-Ricard SA?"
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"Being new to my career, my exposure to a CRM is limited; however, I would be happy to get a head-start on my learning if you would like to share with me which CRM you use. I pick up on new tech and systems very quickly."
Written by Rachelle Enns on September 30th, 2022
Experience
32. The liquor industry is highly regulated. How will you stay up to date on the rules and regulations of our industry?
What You Need to Know
If you've relocated to a new region, there may be distinctions between the rules and regulations related to the sale of alcohol from your experience. Additionally, the rules and regulations of alcohol sales often change and, on occasion, end up on the voting ballot. Share your thoughts on how you stay current on industry-related news. Perform adequate research on the territories you'd be working in, depending on the position. Exude confidence. Keep your answer straightforward by discussing how you stay informed and ahead of the curve. Show the interviewer that you are a career-minded professional who is always in the know, well-educated, and ready to be a go-to resource for your clients in the alcoholic beverage industry.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"I believe that in this region the most important governing bodies would be the FDA, the FAA, and the Alcoholic Beverage Regulation Administration. Is this correct? I believe the best ways to stay up to date on rules and regulations would be to subscribe to their newsletters and alerts."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"From my research, I know that the regulation of wine, spirits, and malt beverages is by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Sometimes the Food and Drug Administration (FDA) has jurisdiction and also the FAA, the Federal Alcohol Administration Act. To remain in-the-know on important topics related to the regulation of alcohol, I will set up news alerts for these governing bodies as well as subscribe to their email and updates."
Written by Rachelle Enns on September 30th, 2022
Experience
33. How did you develop your largest existing account in your current position?
What You Need to Know
The interviewer is trying to assess your work ethic, career goals, and personality. Your answer will help them determine what motivates you and how you'd fit into the culture of their brand. Before your interview, study the job posting and description and consider how you define success. Exude confidence and speak comfortably. Think about a time you made a significant difference to your current employer by nurturing and growing a critical client account. Share a success story from your current position and give numbers and percentages when available and appropriate.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"With my largest account, most of my success has come from getting to know their needs and being available to them when they need me. I am genuine and take the time to get to know their business. I understand their biggest pain points and how my products can offer them higher profit margins than competing brands. My largest account has grown by 40% this year due to my approach and ability to help them make sense of the numbers."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I want to learn everything I can regarding winning and growing large accounts. As a retail sales professional, I have clients who spend a lot of money, sometimes upwards of $5,000 per transaction, but they are rarely returning customers. I look forward to changing industries where I can learn more about customer relationships and nurturing accounts."
Written by Rachelle Enns on September 30th, 2022
Performance Based
34. Being an account rep for Pernod-Ricard is a very independent role. How well do you work with little supervision?
What You Need to Know
This question aims to reveal how well you can manage periods lacking in social interaction, how self-guided you are in your work, and how self-motivated you are. How you answer will also help them assess your potential level of job satisfaction in this role and how likely you are to burn out. Depending on your role with Pernod-Ricard SA, you could be on the road a lot, driving to visit clients, including liquor stores, restaurants, hotels, or corporate accounts. This independence means that you need to be very communicative and organized. If you have worked in an environment that offers little supervision in the past, this question is an excellent opportunity to mention your equivalent experience. The interviewer wants assurances you'll maintain your productivity and hold yourself accountable.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"As a territory account manager, I am accustomed to very little supervision. I spend Mondays in the office and most other days on the road, on the phone, and making site visits. To keep myself accountable for my work and performance, I am highly communicative and keep up-to-date documentation in our shared CRM. I set goals and mark myself against those goals at the end of every single day."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I currently work in a close-knit office. There is a lot of supervision, as my desk is just feet away from my direct manager. With that said, I am diligent and have never had an issue being self-led and independent. Regardless of the level of supervision, I always exceed expectations."
Written by Rachelle Enns on September 30th, 2022
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
To keep myself accountable for my work and performance, I am sure to be highly communicative and keep reporting to my boss and colleagues proactively."
Marcie's Feedback
Performance Based
35. What is the most significant contribution you have made to your current company?
What You Need to Know
The interviewer at Pernod-Ricard SA needs to determine if you view your career progression as it relates to promoting the mutual goals of your team, striving towards the big-picture corporate goals, or if you are singularly focused on promoting your own goals with no regard for the others on your team.
Take advantage of this opportunity to showcase your accomplishments with pride. Think about a time when you took an action that improved a process, helped out your teammates, or helped to grow your company's bottom line. Keep your story to the point.
Written by Kevin Downey on September 30th, 2022
1st Answer Example
"In my current team, I had the pleasure of introducing some new cold calling techniques. I now teach these techniques to every new salesperson that we hire. I teach a 'questioning' approach where the conversation focuses on how our product can help the end-user, encourage more profitability for the prospect, and enable them to succeed. This approach is very different from the pushy sell we typically see in cold-calling. Since introducing this technique, our cold-call-to-conversion rate has increased a whopping 33%."
Written by Rachelle Enns on September 30th, 2022
2nd Answer Example
"I am the only one in my spirits department with food and beverage experience. I have made it my mission to create educational materials to help our team better understand the benefits and features of our products. This information ensures that everyone feels more confident when discussing new product launches or selling our existing product line. Our sales have increased by 12% this year. Much of this success is due to our team possessing greater product knowledge and enthusiasm for what they are selling."
Written by Rachelle Enns on September 30th, 2022
Anonymous Interview Answers with Professional Feedback
Anonymous Answer
This made BA's sales skills improve and contributed to the overall growth of sales by over 10% vs. the previous year."
Marcie's Feedback