While evaluating what sets Johnson Controls apart from their competitors, try to identify their marks of pride and what the language on their site tries to impress. Contrast this to the offerings of their competitors. More often than not, you can determine this based on their longevity, their media coverage, and their values. Johnson Controls places emphasis in this regard, on "HOW WE WIN", by "WHY WE PUT VALUES FIRST", and they further define "WHAT WINNING LOOKS LIKE" based on their principles, which they apply to every aspect of their business.

"Throughout our history, Johnson Controls has conducted business with integrity. Our dedication to 'do the right thing' improves our long-term business performance, reputation, productivity, and employee retention. Integrity is at the center of everything we do at Johnson Controls. Our Company's ongoing success stems from our deeply engrained culture of ethics and integrity. Acting with integrity allows us to meet the high expectations of our customers, partners and communities, and gives us a competitive advantage. Doing business with integrity is the only way to do business."