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Hulu Interview
Questions

29 Questions and Answers by
| Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.

Question 1 of 29

Have you ever had to contact Hulu customer support? If so, describe your experience.

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Hulu Interview Questions

  1. 1.

    Have you ever had to contact Hulu customer support? If so, describe your experience.

      Hulu is known for its fantastic customer support. The interviewer would like to know what your experience has been with their company. Of course, your response should remain positive. If you did not have an excellent customer service experience with Hulu, you can be honest but be sure to end on a positive note.

      Rachelle's Answer

      "I have heard many excellent things about Hulu customer service. Personally, I have had three amazing experiences and one average one, which was a one-off. I had called a few times after receiving error codes that I was unable to figure out on my own. The wait time was short, and the agent, knowledgeable and energetic."

      Rachelle's Answer

      "Thankfully, my Hulu services have always worked seamlessly. I like that you have various support methods, and I hear that the wait time is quite short."

  2. 2.

    What do you feel are the most significant differences when it comes to selling a service versus a physical product?

      The hiring authority at Hulu would like to see your depth of knowledge when it comes to the sales of services and products. If you do not have sales experience, do some research on what you believe to be the most significant difference when it comes to selling services vs. physical products.

      Rachelle's Answer

      "When selling a product, often the consumer gets to physically see and touch the product, making it easier to sell based on physical features. When it comes to selling a service, you have to sell based on emotion, or on what problem the service will solve for the customer. At Hulu, I would focus more on how the service would benefit their everyday life."

      Rachelle's Answer

      "Pricing a service can be harder to do, than pricing a product; however, this can also mean a bit more wiggle room when it comes to closing the sale of a service. Another difference is that with a service, you lean on selling a feeling or an emotion more often than with a physical product."

  3. 3.

    If you were to own Hulu, how would you spend the advertising dollars?

      The interviewer would like to know if you have any unique ideas related to how Hulu can market themselves and expand their client base. There is no particular answer you need to give; however, an 'I don't know,' would be an inadequate response. Here are some current ways to advertise:

      - Commercials on other streaming apps like Spotify
      - Affiliate marketing
      - Instagram Ads
      - YouTube Ads
      - A trending Twitter hashtag
      - Pinterest advertising

      Rachelle's Answer

      "I see the odd ad for Hulu online, which is a great place to advertise, especially for a company based on online streaming. If I owned Hulu, I would recommend advertising on other streaming platforms such as Spotify."

      Rachelle's Answer

      "I have always been a fan of contest marketing; whether that be through Instagram contests or video contests online. I believe that a trending hashtag would be very effective as well. People seem to enjoy interactive experiences, especially from brands as well known as Hulu."

  4. 4.

    What are your thoughts on Hulu's original programming?

      Hulu spends around 2.5 Billion per year, for the creation of original content. The service offers this content to hook viewers, creating loyal subscribers who eagerly await the next season of their favorite Hulu shows. If you are unsure of the best shows that Hulu produces, do a quick online search. Surely, you will recognize some very well known titles. Some of Hulu's original content includes:

      - The Handmaid's Tale
      - The Path
      - Casual
      - Harlots

      Rachelle's Answer

      "I believe that Hulu original content rivals any content put out by major networks. Some of my favorite shows are Hulu originals, such as The Handmaid's Tale. I think the start of original content creation was a genius move by Hulu."

      Rachelle's Answer

      "Hulu is a true trailblazer, and when it comes to creating original content, it ensures loyalty from many subscribers. I watch more Hulu original content than anything else. This move to create original content has kept you miles ahead of many streaming competitors."

  5. 5.

    How long have you been a Hulu subscriber? What is your favorite feature, and what would you change?

      If you are applying to Hulu, you should have an active Hulu membership. The cost is low, and the research you can conduct will be priceless. The only wrong response to this question is to say that you do not have a subscription.

      Hulu has a few unique features, including:

      - The dramatically lower cost compared to cable
      - High-quality original content
      - The platform works on a multitude of devices including smartphones and Xbox
      - Multiple, simultaneous logins are allowed
      - The platforms can learn your likes and make personalized suggestions
      - The ability for multiple users to share one account without affecting recommended shows

      Rachelle's Answer

      "I have been a Hulu subscriber for the past three years. I believe that the original content provided is high quality with thousands of other show options and incredible pricing."

      Rachelle's Answer

      "My favorite Hulu feature is the fact that your platform learns what I like and makes recommendations to me based on past viewing behaviors. It takes the guesswork out of which series to binge watch next! I have been a dedicated subscriber since 2011."

  6. 6.

    What do you know about the part that AI and Machine Learning play when it comes to on-demand video streaming?

      Artificial intelligence and machine learning are both very hot topics in technology, and the hiring authority would like to see awareness when it comes to what's happening in the world of AI and how it relates to on-demand video streaming. Some options for answering this question include referring to a press release by Hulu, discussing how they embrace AI technology to improve their services. You could also answer this question by talking about a topic you recently researched, or a news article you read on this topic.

      Rachelle's Answer

      "I recently attended the National Association of Broadcasters show in Las Vegas where I was able to get an insiders' peek at how AI and machine learning are forming streaming services. One of the factors that stood out to me is the fact that AI helps greatly with precise content curation. This assistance is not limited to on-demand video streaming but also more traditional forms of broadcasting, media, and entertainment."

      Rachelle's Answer

      "I have been reading up on AI technology and how it is affecting streaming media. I was fascinated to learn all about how machine learning helps with predicting customer behavior, allowing companies to save money by making educated and pointed advertising efforts the first time."

  7. 7.

    Tell me one way you think Hulu can best compete with Amazon Prime Video.

      When it comes to online streaming, competition is tight. Amazon may offer more flexibility in pricing and 4K video options; however, Hulu arguably provides better customer support and ease of use. Hulu is also known for having a better user interface, making it simple to navigate - even for those who are not self-proclaimed techies. Do your research to find the ways you feel Hulu can gain a further edge on one of their largest competitors, Amazon Prime Video.

      Rachelle's Answer

      "I believe that the best way for Hulu to compete with Amazon Prime is to continue being aggressive when it comes to creating and releasing original content like 'The Handmaid's Tale,' 'Casual' and 'Difficult People.' These shows are well received and give Hulu a definite edge."

      Rachelle's Answer

      "I think that Hulu is still by far the king of online streaming; however, Amazon seems to be more competitive when it comes to pricing and add-on services. For that reason, I think that Hulu could consider a discounted rate for longer service commitments."

  8. 8.

    What are your thoughts on illegal streaming and content downloading?

      Illegal streaming or unlawful downloading is running rampant these days, forcing legitimate companies to drop their pricing or find other ways to draw in honest customers. The interviewer would like to know your thoughts when it comes to sites that offer illegal or pirated video downloads.

      Rachelle's Answer

      "I think that the websites who are offering illegal or pirated versions of television shows, movies, and other videos are doing a terrible disservice to the entertainment industry. Taking profits away from the studios, actors, producers, and content distributors is a short term gain, but in the end, will greatly affect the future of media."

      Rachelle's Answer

      "I recently read an article stating that illegal media and sites with pirated content are becoming less popular among the general public. I believe we are more educated today than we were ten years ago, on the negative effects that pirated content has on media as a whole."

  9. 9.

    We seek to hire highly ambitious people. Where would you like your career with Hulu to take you?

      Hulu has a significant range of available positions within a few departments, including Data & Analytics, Design & Production, Marketing & PR, and many more. Have you researched Hulu enough to know which departments suit you the best? Talk to the interviewer about your career ambitions related to the offerings at Hulu and living their self-coined 'Hulugan Life.'

      Rachelle's Answer

      "One of the reasons I was so excited to interview with Hulu is because of the endless growth opportunities you appear to offer your high performing employees. My biggest ambition is to be awarded a Senior UI Engineer position in the next 3-5 years."

      Rachelle's Answer

      "What interests me most about the 'Hulugan Life' is that there are so many options when it comes to career growth. Ideally, I would like to earn my way into a team lead role, then a Product Manager position in the Data & Analytics department. I have a significant interest in Cloud Infrastructure and would like to immerse myself in manipulating and analyzing data programmatically through Python, R, Spark, Scala, SQL, and more. Of course, I understand that this will take many years of dedication and hard work."

  10. 10.

    Why would a consumer choose Hulu over other companies offering video streaming services?

      The hiring authority wants to know that you understand what sets Hulu apart from their competitors. The way you answer this question will show the interviewer how much research you have conducted on Hulu before your interview. Discuss what edge Hulu has on their competitors, highlighting exactly why you believe streaming customers should use Hulu as their first choice.

      Rachelle's Answer

      "I feel that a consumer should choose Hulu over other companies for video streaming services because you are the most affordable streaming service available. I noticed that Hulu dropped pricing for the basic membership where Netflix increased their prices. I trust that Hulu will always have what I am looking for while maintaining integrity in their pricing."

      Rachelle's Answer

      "Not only is your user platform very convenient, but I also find that Hulu has content that not everyone seems to get. I believe exclusive and original content is one of the biggest competitive edges a media company can gain these days."

  11. 11.

    Looking at our products and services, what do you think we do better at Hulu than any of our competitors?

      Before your interview, be sure to research Hulu and any awards or recognition they have recently received. In their industry, and competitive space, where do they stand out? Be sure to speak positively about the organization's recent achievements to show that you are interested and engaged in their work.

      Rachelle's Answer

      "I know that Hulu receives recognition for producing original content. Not only that, but the content you put out is high quality, and rivals programming from some of the worlds' biggest networks. You are a trailblazer in this particular arena, which is impressive."

      Rachelle's Answer

      "Hulu truly started the 'cord-cutting' trend of consumers canceling their cable, starting in 2007. This trend came only from true customer satisfaction with your programming and service. The customer service standard at Hulu puts most business' to shame. I genuinely believe these factors are among the biggest reasons why Hulu has been so successful."

  12. 12.

    How has on-demand video streaming changed the way you consume content?

      The interviewer is curious how often you stream content versus using more traditional broadcasting methods to consume your content. Share how the introduction of on-demand video streaming has changed the way you watch your favorite shows, look for videos, and even how you pay attention to media advertising.

      Rachelle's Answer

      "I watch a lot of on-demand video streaming through sources such as Hulu, YouTube, and even IGTV. I believe that on-demand video streaming saves me a lot of time as it's now effortless to search for, and find, the content that I want to watch."

      Rachelle's Answer

      "On-demand video streaming certainly simplifies life; however, it puts me on my device more than ever. I like to consume content in smaller bits now, but that also means picking up my phone or tablet more often during the day. I think that streaming on platforms such as YouTube reduces the time I spend watching commercials, but the ads that I do see are much more targeted and relevant to me."

  13. 13.

    At Hulu, we take pride in our ability to stay one step ahead of our competitors. How will you contribute to this trend?

      It is critical that you research Hulu and their most vigorous competitors, before your interview. What does Hulu do best, and who is trying to do it better? It's a bit of a challenge to pinpoint who Hulu competes with; however, the bigger stand-outs include Amazon and Netflix. Speak openly with the interviewer about your ability to work competitively and how you plan to contribute to the continued success of Hulu.

      Rachelle's Answer

      "I believe the best way to stay ahead of your competitors is to pay a big amount of attention to the fine details. When you put out a great product, others will try to mimic your work, but they will cut corners because they will feel rushed to get it out on the marketplace first. I will contribute to the success of Hulu by committing my most attentive work to you every day."

      Rachelle's Answer

      "I think that the best way to stay ahead of competitors is to keep your user experience as simple as possible while remaining innovative. People want simple, easy websites, which they can quickly learn and navigate. What I've seen from Hulu competitors lately is that they overcomplicate their products. I offer clean and consistent work that your buyers would relate to."

  14. 14.

    At Hulu, we seek to hire leaders. Tell me about a time when you took the initiative to improve work-related procedures.

      Hulu has a lot to say about leaders, and the types of leadership qualities they seek in those they hire to join the 'Hulugan Life.' Hulugan Life is divided into six categories: Collaboration, Empowerment, Individuality, Wellness, Fun, and Transparency. You can find great information on the website, and their culture statement.

      Hulu values leaders who accomplish a lot of work, demonstrate consistency, and focus on the results before the process. Remember - they don't like to be rule followers, but they do admire accountability. Talk to the hiring manager about a time when you took the initiative in the workplace.

      Rachelle's Answer

      "I recently made suggestions to my manager about the team messaging application we were using. I found a team based app that offered a lower monthly cost, with added features. He took the suggestion, and it has worked well for our team! The company was happy with the cost savings as well. I enjoy demonstrating leadership by presenting new ideas that can save money or simplify the process."

      Rachelle's Answer

      "Just last week my boss had a personal emergency and could not make it in time for our monthly staff meeting. Everyone gathered, and so he called to ask me to take control of the meeting. I feel that I did a great job relaying the information, and my boss was thankful for the way that I was able to step in."

  15. 15.

    What do you think you will like about this role with Hulu?

      The interviewer wants to hear what you are looking forward to learning and experiencing in this new position. Talk about what excites you! Share how this position will challenge you and help you grow. New opportunities are a chance for you to demonstrate your skills. Be specific and share your passion for this new role.

      Rachelle's Answer

      "I look forward to helping Hulu continue paving the way for streaming, and changing the way people view entertainment. The original content that Hulu produces is also a factor that excites me. This role will far pass any typical software development position, and that is thrilling to me."

      Rachelle's Answer

      "I am looking forward to getting more experience in UI, and feel that Hulu is the best place for me. You have a great reputation for creating a beautiful and easy to use platform that customers find trustworthy and easy to navigate. I also look forward to being a dedicated Hulugan and part of your team dedicated to Collaboration, Empowerment, Individuality, Wellness, Fun, and Transparency."

  16. 16.

    This role with Hulu is highly technical. What is your understanding of this position and the responsibilities that come with it?

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  17. 17.

    What would you consider your technical specialty?

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  18. 18.

    At Hulu, we prefer to hire those with an education in computer science or another related field. Walk me through your post-secondary education and training.

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  19. 19.

    Hulu has over 8 million subscribers. How do you think we can attract an even larger customer base?

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  20. 20.

    In your opinion, why do people still pay for cable television?

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  21. 21.

    What has been the most significant advancement in streaming technology this past year?

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  22. 22.

    Hulu strives to be first in all we do. How do you stay ahead in the latest television trends?

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  23. 23.

    Name for me one effective method for driving audience engagement in the streaming industry.

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  24. 24.

    Walk me through your experience working alongside other departments, including Marketing, Sales, Press, Research, Digital, and Social.

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  25. 25.

    What are your thoughts on the way media is rated for the public (IE: PG, 14A, NR, Mature)?

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  26. 26.

    How do you think video-on-demand services such as Hulu are affecting the media advertising industry?

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  27. 27.

    In your opinion, what is the most influential form of media today?

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  28. 28.

    Would you violate Hulu policy to make a customer happy?

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  29. 29.

    What is your favorite TV show on Hulu, right now?

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