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30 Questions and Answers Written by Rachelle Enns

Written on June 12th, 2019 | Rachelle is a job search expert, career coach, and headhunter
who helps everyone from students to fortune executives find success in their career.
Question 1 of 30
What do you know about the part that AI and Machine Learning play when it comes to on-demand video streaming?
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How to Answer
Artificial intelligence and machine learning are both very hot topics in technology, and the hiring authority would like to see awareness when it comes to what's happening in the world of AI and how it relates to on-demand video streaming. Some options for answering this question include referring to a press release by YouTube, discussing how they embrace AI technology to improve their services. You could also answer this question by talking about a topic you recently researched, or a news article you read on this topic.

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Question 2 of 30
YouTube has over 1.8 billion monthly users. How do you think we can attract an even larger customer base?
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How to Answer
YouTube wants to continue to hold the majority of the market when it comes to subscribers and streaming services. The interviewer is interested in seeing if you have any unique ideas for gaining an even larger subscriber base. Tap into your creative thinking and suggest how you think YouTube could grow larger.

Question 3 of 30
What is the most important KPI for an advertising client?
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How to Answer
Advertising clients look at a multitude of KPIs when they invest in advertising efforts. When it comes to digital, some crucial factors are:

- Click-Through Rates (CTR)
- Cost Per Action (CPA)
- Conversion Rate
- Customer Acquisition Cost (CAC)

...and many more! Then, when it comes to print or traditional advertising, the KPIs change slightly, and there is more focus placed on things like response rates. Discuss with the interviewer what you believe to be the most important KPI for an advertising client.

Question 4 of 30
This role with YouTube is highly technical. What is your understanding of this position and the responsibilities that come with it?
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How to Answer
YouTube job postings are always clear and concise, so you should easily have an idea of what it is they are looking for when it comes to this role. Assure the interviewer that you bring a full understanding of the technical requirements required for this job. It is essential that you research and thoroughly consume the information provided in the YouTube job description. Keep your answer to the point.

Question 5 of 30
Describe to me the types of digital media you are most experienced with.
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How to Answer
There are a plethora of digital media forms today, and the interviewer would like a breakdown of the ones with which you are most familiar. Some types of digital media include images, video, gamification of many kinds, social media, websites, online channels, and more. Speak to the forms of digital media you are most experienced with while being sure to address the types listed in the YouTube job description.

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Author of YouTube Answers and Questions

Rachelle Enns
Rachelle Enns is a job search expert, executive headhunter, career catalyst, and interview coach. Utilized by top talent from Fortune companies like Microsoft, General Electric, and Nestle, she helps professionals position themselves in today's competitive digital marketplace. Rachelle founded Renovate My Resume and Executive Resume Solutions, two companies focused on helping job seekers get their edge back. She helps everyone from new graduates looking for their first placement, to CEO's who want more out of their career. Rachelle coaches students to executives on how to master the toughest interview questions and how to handle the most bizarre interview situations; all with confidence and poise. Rachelle trains other career coaches, recruiters, and resume writers, globally. A big part of her job is also spent coaching HR professionals on how to bring the human touch back into their interview and hiring process.
Published: 06/12/2019

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