How to Answer: In your opinion, what is the best practice for handling bad press?
Advice and answer examples written specifically for a Fleishman-Hillard job interview.
3. In your opinion, what is the best practice for handling bad press?
How to Answer
FleishmanHillard works very hard for their clients, ensuring that any bad press, or public crisis, is handled with professionalism and suave. The interviewer would like to see that you are on the same page as FleishmanHillard when it comes to helping their clients manage their reputation through a crisis or bad press.
Written by Rachelle Enns on March 17th, 2019
1st Answer Example
"I believe the best practice for handling bad press is to have one dedicated spokesperson for the company, who can create a consistent message and image for the public to absorb. Generally, this would the be CEO or another leader of the company, who has been trained on positive talking points when dealing with the press. Despite the crisis, this person should remain focused on the positive aspects of their company by speaking to its strengths."
Written by Rachelle Enns on March 17th, 2019
2nd Answer Example
"Many companies have recovered very well from a crisis, and the common factor seems to be getting ahead of the bad press. One step could be to push negative reviews and bad comments away from page one, using SEO techniques. Another would be to call the media and get your talking points out before they can turn a negative situation into a full-blown crisis. This effort could including putting together a list of potential questions, and having key members of the company practice answering those specific sets of questions."
Written by Rachelle Enns on March 17th, 2019