Bain and Company define purpose as a company's articulation of why it exists and what it hopes to contribute to the world. They suggest that purpose-driven organizations don't just inspire; they outperform through intention. So with this question, they are curious about how your purpose aligns with theirs and what your sense of purpose could lend to their organization. Spend some time on their website researching what purpose means to them and how it benefits a company.

"I would say that my purpose is to share my passion for bettering the professional passions of others. When someone runs a successful business, they can feel more accomplished and proud of what they've created. They can grow their business and embody success. I feel this way as a consultant. I am proud of what I do as a professional and find happiness in my career. It is my purpose to spread professional joy."