At BMW Group we seek to hire individuals who have a keen interest in the automobile industry. How familiar are you with automobiles and BMW in particular?
The interviewer wants to know what attracted you to apply for a position at BMW. Having an interest in the automobile industry can indicate if you, as the applicant, are planning on making this a career or seeking temporary employment until something else comes along. Think about the factors that motivated you to seek a position with BMW. When you answer the question, show that you have researched BMW by giving specific reasons why you wish to work for them.
"One of the things that excite me is BMW states that their goal is to create the 'Ultimate Driving Experience.' I am looking forward to discovering what that is all about. I think that my love for cars began when I was a kid, watching my father work on an old Ford we had. Cars have come a long way since then, but I still get excited by them. I am really interested in learning more about the technology that you have in your models. Should you decide to hire me, I look forward to sharing that passion with every customer I encounter."
Community answers are written by other candidates practicing this set. Reading how others frame the same question is one of the fastest ways to sharpen your own.
Anonymous Answer
Very familiar with BMWs, as it is my favorite car brand. My dream car is a BMW M4.
Jaymie's Feedback
Great start! If you're familiar with any awards, ratings, accomplishments, or other unique aspects of BMW, add those to your response as well to show you're knowledgeable and have done your research.
