Property Manager Mock Interview
Master 43 Property Manager interview questions covering tenant relations, maintenance coordination, and lease management.
Question 8 of 43
What sort of marketing objectives did your past property employ? Which marketing initiatives did you create and start? Were they successful?
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Audra Kresinske is an educator with over 7 years experience teaching English and employment readiness skills.
"Before I was on board at my last property, they just ran print ads in the local college newspapers. That meant that they mostly got tenants who were in their second year or more.
When I got there, I started a Facebook page and attracted freshmen whose families were less cost-conscious. I encouraged the tenants to share Yelp reviews through the Facebook page and helped organize a community for those tenants. They loved it.
Very quickly, word got around that our company's properties were the best for people moving in from out-of-state, and we started seeing tenants who were not only willing to pay more rent, but also willing to give us free advertising by organically being brand ambassadors for us."
Ryan Brown created and launched MockQuestions in 2008.
Share what types of marketing objectives your property employed. Explain your goals in trying to improve tenant quality. Explain any attempts to fill a new building, promote awareness, promote resident life activities, or make the property more marketable by improving the property and grounds.
Next, share which marketing initiatives you created and implemented. Share your experience managing the Facebook page, creating a new advertising campaign, coming up with the idea to improve the grounds and carrying that through.
Interviewers want to hear that this aspect of the job excites you because marketing is a key part of the business. Be sure to share that you enjoy promoting your place of work!
Ryan Brown created and launched MockQuestions in 2008.
"Before I was on board at my last property, they just ran print ads in the local college newspapers. That meant that they mostly got tenants who were in their second year or even older.
When I got there, I started a Facebook page and attracted freshmen whose families were less cost-conscious. I encouraged the tenants to share Yelp reviews through the Facebook page and helped organize a community for those tenants. They loved it.
Very quickly, word got around that our company's properties were the best for students moving in from out-of-state, and we started seeing tenants who were not only willing to pay more rent, but also willing to give us free advertising by organically being brand ambassadors for us."
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Anonymous Answer
When I worked for Webster properties I saw that they were lacking a social media presence and the website was outdated. I sat with the owner and explained the importance of growing his visibility and driving traffic through social media and improving his SEO. We worked to hire a web developer and bring in a social media marketer to improve our visibility.
Stephanie's Feedback
It sounds like you were able to make some important suggestions to the owner! Once the social media marketer worked to improve visibility, what was the outcome? Did sales or revenue increase? Stating the specific outcome would be helpful in creating a more impactful response.
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