Property Manager Mock Interview
Master 43 Property Manager interview questions covering tenant relations, maintenance coordination, and lease management.
Question 13 of 43
We currently have 10 percent vacancy. How will you try to fill those spots?
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Audra Kresinske is an educator with over 7 years experience teaching English and employment readiness skills.
"The challenge, as usual, is balancing quality with quantity. I'd have to identify the profile of the kind of tenant that's the best fit for us. Then I'd develop a marketing plan to get their attention. Who is our ideal tenant, and how can we get our advertisement or promotion in front of their eyes?
I've found success in previous projects by using Facebook. They have highly-targeted ads, which helps us make sure that our message is getting in front of the right people. I also create a Facebook page for the building and encourage the current tenants to form a loose community to share interesting news and information. This creates visibility for the kinds of people who live in the property, which naturally attracts the right kind of tenants and screens out the undesirable ones."
Ryan Brown created and launched MockQuestions in 2008.
Your answer to this question provides an opportunity to show off the marketing strategies that you have developed over the course of your career. Consider what has worked well for you and what has attracted the type of tenant you are looking for. Having a plan is key, and finding the right tenants is essential! You may want to include incentivizing your current tenants to provide referrals, utilizing Facebook to market the property, updating signage in front of the buildings, offering a discount, building strategic partnerships in the community for referrals, etc.
Keep your industry in mind, and share 1-2 strategies that you would pursue. Be sure to mention that finding the RIGHT tenants is essential, and your goal would be to fill the space with quality tenants as quickly as possible.
Ryan Brown created and launched MockQuestions in 2008.
"The challenge, as usual, is balancing quality with quantity. I'd have to identify the profile of the kind of tenant who would be the best fit for the space. Then, I'd develop a marketing plan to get their attention. In marketing the space, I would consider who the ideal tenant is and how to get the advertisement or promotion in front of their eyes?
I've found success in previous projects by using Facebook. Facebook offers highly-targeted ads, which help us make sure that our message is getting in front of the right people. I also create a Facebook page for the building and encourage the current tenants to form an online community to share interesting news and information. This creates visibility for the kinds of people who live in the property, which naturally attracts the right kind of tenants and screens out the undesirable ones."
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Anonymous Answer
Identify what type of tenant our community best relates to then use social media to target them. I would also talk to management about doing some temporary digital advertising.
Stephanie's Feedback
These are great strategies but are there other potential ways to target folks who may not be as social media/digital savvy? If you have other ideas, feel free to incorporate those as well.
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