News Producer Mock Interview
Practice 26 News Producer interview questions covering breaking news decisions, editorial judgment, and newsroom leadership.
Question 12 of 26
What is your experience with social media?
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Example Answer
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Christina Erne is a meteorologist and a journalist at News 10, Albany's ABC/FOX affiliate.
As the news industry becomes more focused on social media platforms, it becomes increasingly more important for anyone who works in news to use social media as a news gathering tool, and also a way to reach viewers quicker than ever before. A producer should discuss their previous experience using any and all social media platforms, as well as the ones where they find they have the most success reaching viewers and staying informed within the community. The goal is to have the hiring manager believe that the candidate is savvy on the internet and can reach a wide audience to have the latest stories.
Christina Erne is a meteorologist and a journalist at News 10, Albany's ABC/FOX affiliate.
"I work well with nearly every social media platform, and I especially enjoy Twitter and Facebook as ways to find the most up-to-date and breaking news. However, I have recently begun using Facebook Live to share video, and I find that I increase the number of viewers at my old station by discussing the stories we will be showing in our evening newscasts."
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Anonymous Answer
Social media is a very powerful tool that is essential to storytelling. I am very experienced on all social media platforms. At my former station, I would assist with posting stories on social media. I would often use Facebook and Twitter to analyze stories that our viewers liked. I would also use it to research story ideas and find sources.
Chad's Feedback
This response is off to a great start! It sounds like you recognize the importance of social media, but adding additional details will help the interviewer understand the scope of your experience, and position yourself as a strong candidate for the role. To strengthen your response, I recommend you reference all social media platforms you have experience using, both as a news gathering tool as well as a way to reach the audience. If possible, include an example that demonstrates how you have been able to utilize social media to increase the reach of a particular story, or any noteworthy results you were to achieve through social media, such as an increase in followers.
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