Describe your experience using social media as part of a communications strategy. Which social media channels have you used and which have you found to be the most effective?

A talented Marketing Communications Manager should have experience and understanding of all major social media channels. The interviewer wants to see that you have experience drawing social media into your communications strategy, leveraging its popularity to drive your campaigns. Discuss the social media channels you have used, and talk about the ones that have worked best for you in the past.

"I am most experienced working with the usual suspects; Instagram, Facebook, and Twitter. Although very effective, I have found much success with other channels such as Pinterest and TikTok. These content-driven social sites have boosted our agency's campaign exposure and increased the number of click-throughs onto many of our campaign landing pages."