Describe your most creative marketing communication piece. Talk about how you put the project into motion.
"I have been researching a lot about interactive and reveal marketing because I find consumer behavior and psychological response to be a fascinating topic. A couple of months ago we launched a social media campaign that incorporated interactive scratch cards on social media. People following our page could scroll their mouse or finger across the image, and it would reveal a special, limited time discount code. This particular marketing plan increased our conversion rate by 87%."
The interviewer would like to know that you have a unique and creative approach to your marketing pieces. If possible, bring a portfolio of your work with you to the interview. Come prepared to discuss a piece of marketing that makes you proud.
"One highly creative piece of marketing that my team and I put out this year was a series of commercials that were actually professionally recorded songs. We hired a small team of freelance musicians and songwriters to put the pieces together and then professionally edited them. About 20 seconds into the catchy tunes, the listener would realize they were listening to a commercial but a commercial they enjoyed hearing! The feedback was exceptional. I brought a couple of files for you to listen to if you're interested."
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Anonymous Answer
The creative marketing communication piece I'm most proud of is a video I made for a small business. The business was a spa in town, and I wanted to help them get the word out.
I started by doing some research on the best way to market a new spa. I know that video is one of the best ways to reach potential customers online. So, I set to work creating a video that would introduce the restaurant and its menu.
I filmed footage of the spa interior and exterior, as well as footage of the preparation. I filmed footage of people using the spa's services and then edited it together with music and text overlays.
I also interviewed the owner and some of the estheticians . Then, I put it all together into a short but informative video.
I uploaded the video to IG andthe video had reached thosands of people and generated plenty of interest in the spa. The spa was booked up for 2 months in just a few days.
Filming took longer than expected because of the weather but it was definitely worth all the hard work!
Krista's Feedback
A great response that shows your creativity and enthusiasm for the project!
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