How to Answer: Why is color theory important in design?
Advice and answer examples written specifically for a Graphic Design job interview.
30. Why is color theory important in design?
Why the Interviewer Asks This Question
The interviewer asks this question to get your baseline knowledge of how color choices contribute to the overall impact of design work.
Written by Gentry Edwards on January 28th, 2022
The Goal
The goal in answering this question is to acknowledge the importance of color selection in design. From there, you want to explain why it is important and how it impacts the effectiveness of the design work.
Written by Gentry Edwards on January 28th, 2022
What You Need to Know
Color theory is an incredibly important element in design. Color informs mood, style, personality and overall brand promise. In a typical brand, you'll almost always have a primary and secondary color palette. The colors in these palettes will interact to create a theme.
Written by Gentry Edwards on January 28th, 2022
Color theory Example
Color theory is very important in design. The color palette for a brand should establish its presence and convey meaning. A designer should make color choices for specific reasons to communicate mood, style, personality and tone. For example, the color choice you'd make when designing the logo for a law firm would be very different than the color choices you'd make designing a logo for an athletic shoe company.
Written by Gentry Edwards on January 28th, 2022