How to Answer: Do you use creative briefs?
Advice and answer examples written specifically for a Graphic Design job interview.
23. Do you use creative briefs?
Why the Interviewer Asks This Question
If the interviewer asks this question, they view creative briefs as important. This means that it is important to them to be disciplined and thorough when approaching design work. They are looking for someone who wants to explore and understand the goals of the work, the intended audience and the intended outcome.
Written by Gentry Edwards on January 28th, 2022
The Goal
The goal is to show that you are thoughtful in your design execution. You should demonstrate that you understand the importance of asking questions and exploring all facets of a client's project and deliverables before you start to work on it.
Written by Gentry Edwards on January 28th, 2022
How to Answer
Focus your answer on your experience using creative briefs and why you view them as beneficial. If possible, try to include any examples of how creative briefs have influenced project outcomes for you in the past. If you don't have any good examples, share your philosophy on the value pf creative briefs.
Written by Gentry Edwards on January 28th, 2022
Creative Briefs Example
Unless I'm being asked to do a quick revision on something, I always start off a project with a creative brief. I think taking the time to explore all of the facets of a project is critical to the outcome. You have to understand your client's goals, their intended audience, the deliverable's tone of voice and what the client wants their audience to do after interacting with the deliverable. Projects change midstream or the scope shifts. The creative brief keeps you grounded on the original intent of the work.
Written by Gentry Edwards on January 28th, 2022