The goal is to come to the interview with some prepared questions and to add any additional questions that organically evolved from discussion during the interview. You want to ask thoughtful questions that relate to the role, the organization, the culture or what a typical day involves.

This is a deceptively simple question. It seems straightforward, but how you approach it can leave lasting impressions on the interviewer. If you have no questions for the interviewer it gives the impression that you aren't that interested in the role or the agency/company. The questions you ask will give the interviewer insight into what is important to you as a candidate.

Below is a list of good questions to ask the interviewer and likely conclusions the interviewer will draw from your questions:

- Tell me about your team's culture.
Conclusion: Culture is likely a big driver for this candidate. They want to work somewhere that values a positive work environment and team culture.

- What do you like about working for the agency/company?
Conclusion: The candidate is interested in what I find appealing about the agency/company. They are curious about what is important to me as a leader and get more information about the team, leadership or culture.

- What is a typical day like?
Conclusion: The candidate is curious about the logistics, workflow, volume of work and the kind of routine work he/she will encounter.

- What would success look like in this role in the first 90 days or the first year?
Conclusion: The candidate is driven and wants to ensure success in the role.

- Is this a new position or a replacement position?
Conclusion: The candidate is evaluating possible risk in taking the job. If it is a new position, it could be vulnerable to being cut down the road. If it is a replacement position, the candidate is curious about why his/her predecessor left.