How to Answer: What is your approach to designing an infographic?
Advice and answer examples written specifically for a Graphic Design job interview.
6. What is your approach to designing an infographic?
Why the Interviewer Asks This Question
The interviewer asks this question to get a sense of your experience designing infographics. He/she wants to know how well you understand the basic principles of infographic design.
Written by Gentry Edwards on January 28th, 2022
Focus Your Answer On
Focus your answer on the way you prepare and approach infographic design. Make sure you convey the importance of simplicity, storytelling and data visualization. If possible, tie your answer back to your experience with infographics. Ideally, you'll have some examples of infographics in your portfolio to share.
Written by Gentry Edwards on January 28th, 2022
The Goal
The goal is to share your command of the design principles that go into an infographic. Infographics should be a beautifully designed graphic that tells a story. They are most commonly used to visualize data in a simple and impactful way.
Written by Gentry Edwards on January 28th, 2022
Infographic Design Example
An infographic should be beautifully designed and simple to understand. My approach to building an infographic is to fully understand the goal of the design. As a designer, you are essentially creating one graphic that will tell an entire story. You have to spend the time to research and truly understand that story before you start designing anything. For example, I recently built an infographic that visualized the entire lifecycle of a product and the impact the product had at different stages. I spent several hours with the program manager of the product to understand everything I could about it. I took that information and crafted a cyclic design framework that represented the product's life. I incorporated additional information along the cycle graphic that spoke the impact at each stage.
Written by Gentry Edwards on January 28th, 2022