What is your approach to designing an infographic?

Focus your answer on the way you prepare and approach infographic design. Make sure you convey the importance of simplicity, storytelling and data visualization. If possible, tie your answer back to your experience with infographics. Ideally, you'll have some examples of infographics in your portfolio to share.

The goal is to share your command of the design principles that go into an infographic. Infographics should be a beautifully designed graphic that tells a story. They are most commonly used to visualize data in a simple and impactful way.

An infographic should be beautifully designed and simple to understand. My approach to building an infographic is to fully understand the goal of the design. As a designer, you are essentially creating one graphic that will tell an entire story. You have to spend the time to research and truly understand that story before you start designing anything. For example, I recently built an infographic that visualized the entire lifecycle of a product and the impact the product had at different stages. I spent several hours with the program manager of the product to understand everything I could about it. I took that information and crafted a cyclic design framework that represented the product's life. I incorporated additional information along the cycle graphic that spoke the impact at each stage.