How can typeography choices disrupt design work?

The goal is to show that you have a strong command of typeography and how it relates to design. You are thoughtful and purposeful in your typeography choices.

Typeography conveys the personality or tone of your design work. It will typically augment or detract from the goal of a design. One of the most important principles in typeography is to establish a hierarchy of style and to maintain consistency throughout the design work.

Typeography is a really important part of design work. It helps convey the personality and tone of the design. Some of the ways that typeography can be disruptive include using multiple fonts inconsistently, choosing a font that isn't in alignment with the personality and tone and using font sizing that is too big or too small for the overall scale of the design.