Focus your answer on why it is important to follow and understand design trends. If possible, share an example of a trend you've been tracking and why it is useful to do so. This is a common question, so try to find a way to stand out in the interviewer's mind by using an interesting and memorable example.

The goal is twofold: You know it is important to stay up to speed on design trends and you are invested in doing so. This is an opportunity to showcase how proactive you are as a designer. Communicating that this is part of your approach as a designer tells the interviewer that you are engaged in your industry and you want to grow.

I spend a lot of time thinking about design as both a professional designer and as a consumer who is out in the world. One big trend this year is simplifying and refreshing brand logos. It is important to understand trends because clients typically want to be on trend whenever possible. It is my job to help make that happen. One example is that I'm a huge NFL fan. I study and redesign team logos for fun. This is a great exercise and something that directly translates to my client work.