How to Answer: Describe a process improvement you made that increased donations to your organization?
Advice and answer examples written specifically for a Fundraising Manager job interview.
16. Describe a process improvement you made that increased donations to your organization?
How to Answer
Fundraising managers must not only be able to meet challenging fundraising goals, but they should also surpass those goals for the greatest benefit of the organization's programs and clients. Talk about a time when you changed or adjusted a process that resulted in an increase in individual, corporate, or foundational giving.
Written by Isaiah Swanson on May 30th, 2022
Focus Your Answer On
Focus on numbers here! Share with the interviewer what your goal was and how the process improvement helped you meet the goal or surpass it and by what specific number.
Written by Isaiah Swanson on May 30th, 2022
Answer Example
"When I joined my current fundraising team, the organization had a very limited digital presence including a Facebook page and a website with minimal functionality. Our programs are focused on providing affordable healthcare based on a sliding scale, and I knew we had an opportunity to appeal to a younger demographic not currently represented in our donor base. Because of increasing interest in this issue among Generation Z, I proposed pursuing smaller, targeted social media campaigns with one-click donation enhancements. We revamped our website to include video testimonials from real clients and streamlined the donation process. I worked closely with our communications team to advise them on creating additional social media pages and devised strategies for boosting digital engagement. In the end, we saw traffic to our social media and website pages increase by more than 500%, which resulted in an additional $25,000 a year in monetary donations."
Written by Isaiah Swanson on May 30th, 2022