"I think in many cases companies choose to lower the price of their legacy product so it still appeals to the more money-conscious segment of their target audience. This makes sense to me because there's always going to be a segment of the target audience who's into the updated and newer features of the product and willing to shell out the extra money for that. But if it's a good product, which, in this case, it is because it's your company's most popular product, thriftier consumers will be happy to forgo the new version/features of the successor and pay less for the legacy since they already like it. In the past, the one time I was involved in a situation like this one, this is the route we decided to go, and it worked well. Positioning the legacy product as a lower-cost but solid option allowed it to continue on for a number of years, still bringing in a significant amount of revenue for the company."