Let's say we're rolling out the successor to our most popular product. How do you position the legacy product so it continues to sell?

"I think in many cases companies choose to lower the price of their legacy product so it still appeals to the more money-conscious segment of their target audience. This makes sense to me because there's always going to be a segment of the target audience who's into the updated and newer features of the product and willing to shell out the extra money for that. But if it's a good product, which, in this case, it is because it's your company's most popular product, thriftier consumers will be happy to forgo the new version/features of the successor and pay less for the legacy since they already like it. In the past, the one time I was involved in a situation like this one, this is the route we decided to go, and it worked well. Positioning the legacy product as a lower-cost but solid option allowed it to continue on for a number of years, still bringing in a significant amount of revenue for the company."