"To start, GDPR stands for General Data Protection Regulation, and it is a set of rules that dictate how we need to handle the personally identifiable information (PII) of all EU customers. As technology and globalized internet commerce continue to evolve, protecting users' PII is of vital importance and something that every product manager needs to take into consideration. In fact, I'm aware that if a company isn't in compliance with the GDPR, they can be fined millions of dollars so this isn't a light matter. PII is any data that can be used to identify a specific person, such as social security numbers, telephone numbers, email addresses, and mailing addresses. As a fintech product manager, I am careful about how we go about collecting this type of data and understand the necessity of purging it from archives. I don't work on any project without taking into account the implications of GDPR and ensuring we are in full compliance with it."