Master 25 Fintech Product Manager interview questions covering payments, regulation, and product strategy.
Question 13 of 25
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Fintech product managers use a variety of key performance indicators (KPIs) to monitor and measure performance. You'll want to mention several KPIs and explain how you use them. Make sure to provide examples from various categories, including business, product development, product quality, and product usage metrics.
"I rely on KPIs to track and measure product growth, position, progress, and success, and I use a ton of them. A few of my favorites include retention, churn, attrition, and customer lifetime value, which help me monitor customer movement. I also regularly look at metrics like margins, gross margins, cost of goods sold (COGS), and operational cost of goods sold (OCOGS) so I can calculate cost basis and profitability. In addition, I monitor metrics like resource availability, on-time delivery, and team velocity, as well as support tickets and testing. Finally, I always watch revenues/bookings, the sales funnel, and customer counts to see how the product is selling. There are so many KPIs, and they are invaluable when it comes to monitoring the success of a product. I rely on them heavily and make many of my decisions based on them."

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Written by Marcie Wilmot
25 Questions & Answers • Fintech Product Manager
By Marcie
By Marcie