Describe the ideal company you want to work for.
Before your interview, think about what an ideal workplace would be for you. Think about the type of environment you want to work in - the company size, company culture, etc. Consider how the company you're applying to compares to this environment. Look at the company culture, its mission statement, outreach programs, growth projections, and any other information you can find. Look for HR or recruiting videos to get more information on the company. When you watch these videos, be sure to make note of the qualities and other notable factors that stand out to you. This is a good way to determine if you are a good match for the company and it is a good match for you. However you answer, be sure to connect your ideals to the company's profile in some way.
"My ideal company would prioritize people - both customers and employees - in the company ideology and policy and by truly meeting the needs of both. For customers, this would mean the quality of service and product. It would mean availability and even transparency. It also means connectivity to the immediate community through integration with local services and volunteer needs. It might mean financial contributions to charity, donations, or even justice work. It also means that the staff are from the community and look like the community. For employees, my ideal company would not only seek representation but also prioritize work-life balance and living wages that set the bar rather than follow the minimum standards. This is why the XYZ company appeals to me. You represent a new vision of how business might be conducted, and I know you've posted increased profits ever since you restructured your organization towards a people-first mindset. That's my sort of company. I can go to bat for them because they go to bat for their employees and customers."